Get Real About Business Podcast

What would it be like if you could get in front of hundreds, maybe even thousands of your ideal potential clients every week? That would be worth something to you, right? That's exactly what went through my mind when I started the Get Real About Business Podcast. It was also this huge opportunity to talk about what I love and give some extra value to my existing clients. I've had a LOT of questions around podcasting so I invited podcaster and entrepreneur Andrew Allemann to come and spill the beans on what he learned over 142 episodes of podcasting. To get the cheat sheet from today's episode, together with all the links mentioned, head on over to my show notes page. While you're at it, I always love hearing from my audience so do me a favour and while you're there, leave a comment.

You'd be forgiven for thinking that the biggest thing anyone ever asks a business coach about is sales or marketing. Those things are pretty high up on the list, yet never come up nearly so frequently as what we can do to be more productive. In today's episode, I share four simple to implement but highly effective time management techniques. Rather than focus on the usual kinds of things that you can find in most time management articles and blogs, I decided to share some of the most useful strategies that I've learned and are far less heard of. In lieu of the usual cheat sheet I share with these episodes, on this occasion I'm providing a "how to" video guide that walks you through the last time management technique I share. To get your hands on that video as well as any of the links I mention during this episode, go to my show notes page. It's all there for you.

Without a doubt, psychology and mindset are the biggest factors in whether anyone is successful at whatever they set out to do. Yes, we need the ideas and strategies, but without the correct mindset, it's difficult to see anything through to completion. During the show today I introduce you to mindset strategist and NLP Practitioner, Will Polston. Will runs a coaching practice called Make It Happen. He's helped all kinds of people in business and private life to achieve their goals and feel more confident and self-assured.  Will shares a number of simple techniques you can use to define and achieve your work and personal goals. As I often like to do, I've done my best to save you as much time as possible. You can pick up today's cheat sheet with notes everything we discuss. You'll also be able to get the links mentioned. Just head on over to my show notes page.

Ever thought about writing a book but not sure where to get started? What about once the book is written? How do you bring that to market and get yourself on the Amazon Best Seller list? In today's show, I get to talk with 5 times author Karen Williams. At the time of releasing this episode, Karen is just 6 days away from launching her fifth book, Book Marketing Made Simple.  With this is mind, I decided to invite Karen on the show and get her to reveal some of her top tips on writing and launching your very own book. One of the things I do early on is establish what you can realistically expect from becoming an author, including what will it do for your business. We then get down to business and talk about both the writing process and how you can go about getting your book out there. To make things simple and easy for you to implement the ideas and tips Karen shares, I've gone ahead and made some notes for you. To grab my no-fluff cheat sheet, head on over to my show notes page and download it for free.

With all the talk about building your tribe, you might be forgiven for thinking it's just the latest fad. Yet our modern day usage of 'tribe' is the perfect description for what most entrepreneurs want to create. That's a steady stream of people who love what you're doing, will buy from you and while they're at it, shout from the rooftops about how great you are. In this episode, we talk to author, therapist and business coach, Jeff Spires, about what a tribe is and how to use it to grow your business. As a lifelong student of psychology and best marketing practices, Jeff is fascinated by the concept of building your tribe. He's currently on his own journey in doing that and has helped many others do the same. Jeff shares the key lessons in today's show. In order to save you a bunch of time and get you started building your own tribe, I've put together a cheat sheet that captures all the strategies and pointers that Jeff shares. For all the links and everything else mentioned, check out my show notes page. Wh

One of the biggest problems in any business is working out where your time is best spent. Since lead generation and sales are perhaps the most critical factor, it makes sense to put in place a system to help you work on the right contacts and opportunities. During the show today we discuss how to implement a lead scoring system into your business. This scoring system allows you to marry up observable behaviour your contacts and leads are taking to where they are at in the buyer's journey. With that information, you are then able to know what actions you should be taking in order to turn those prospects into customers. In the cheat sheet that accompanies this episode, I've done my best to save you as much time as possible putting such a system in place. You have all the scores, formulas and activities you'll need so you can take them and plug them straight into your CRM or create a simple spreadsheet for scoring your leads. For all the links and everything else mentioned in today's show, check out our show not

When it comes to social media, Instagram is golden. 6 in 10 online adults have Instagram accounts right now and 8 million registered businesses are using Instagram business profiles. It's also one of the fastest growing social platforms around. But unless you're an A-list celebrity, growing your Instagram following will take more than opening up an account.  Using Instagram to share cool photos among friends is fine, but if you want to use it for business, you'll need more. The best way to figure out anything is to steal the answers from those who have already done so. Fortunately, I know someone who has...  On today's episode, we talk to Julie Maloney (yes, my gorgeous wife) who is a life and business coach in her own right. She learned from the experts and now her Instagram is greater than many of her mentors. Julie will be sharing how she grew her following of over 16K fans and achieve more than 200 likes, comments and shares on just about everything she puts out. To accompany this episode I've put togethe

Blog posts, white papers and ebooks are all the rage these days. But is it really worth the effort? The answer is yes, providing you do it right. One-off pieces of content are not likely to help you get traction - whether to gain new clients or build your brand. But done smartly, this type of content can be far cheaper AND effective than many traditional marketing activities. In today's episode, we're talking about Inbound Marketing. What it is, how it works and what you need in order to get started. If you're already doing some of these activities already, don't worry. There's something for you too. Check out my 10 questions to review your Inbound Marketing strategy.  While you're at it, pop on over to my show notes page and pick up a copy of my Inbound Marketing Blueprint. It contains crib notes from today's episode and fill-in-the-blank exercises to help you make Inbound work for you.

Some people have a knack of making things work for them, while others no matter how bright or how hard they work, seem to keep failing. Without doubt, your attitude affects your altitude. Gary Price will attest to that. In this episode of the Get Real About Business Podcast, my friend and fellow entrepreneur Gary Price talks about his attitude to business. He shares some highs and lows of his entrepreneurial journey. He also shares some great stories and anecdotes that will get you on to a more productive way of thinking.  Expect crabs, butt flips and more!

Have you ever been to a business networking meeting, looked around and thought, I can do an event like that? Starting your own event is possibly one of the best things you can do to raise your business' profile and put you on the map. When you run your own event, you become the destination and go-to place for many small businesses. Sure you could turn up to someone else's event, but why not run your own event where your business is centre of attention?  In this episode of the Get Real About Business Podcast I explain everything you need to know to get your own event off the ground.  I've created a cheat sheet to accompany this episode. There are do's and don'ts, together with a list of team roles and meeting agenda. Make sure you pick this up. It will save you a ton of time.  

When it comes to money, we all seem to have our level. Some people attract it, and others, no matter how much money they come into, manage to lose it. Despite what some people think, you don't need to be born with a silver spoon in your mouth.  Despite what some people think, you don't need to be born with a silver spoon in your mouth.  Knowing how to grow your business helps, but a big part of attracting more money is looking at your psychology and the way you think about money. In this episode we look at your money blueprint. What is it and how you can change it for the better.

How do you get more of what you want? The key is usually relationships. The better we deal with people, the more influence we have over others and the more control we have in everyday situations. In this episode of the Get Real About Business Podcast we look at what it means to be assertive. This isn't just a bit of a pep talk here. We look at human reactions to stress, values and beliefs, perceptual positioning and much more. We even cover 10 difficult behaviour types you might encounter and what to do about them.

Dealing with sales objections can be tricky. No matter how great your service or product, they're going to come up and you're going to need to know how to deal with them. In today's episode of the Get Real About Business Podcast we take a look at the various objections you're likely to hear, what they REALLY mean and how to overcome them.

In this episode of the Get Real About Business Podcast we take a look at my most frequently asked questions around Facebook. Learn how to grow your Facebook account, how to put together a content management plan and lots more. I even share a complete step-by-step guide for remarketing on Facebook.

If you ever thought you were too shy to network you couldn't be more wrong. It turns out that even the most introverted people have star qualities that mean networking could be highly profitable for them. In this episode of the Get Real About Business Podcast, discover what they are and why extroverts should be paying attention and taking notes.

It's all very well having a huge email list of subscribers, but that means nothing unless you're getting engagement and people are reading your emails. This episode explains how to get people to open your emails, which subject lines work well, how to write great email copy and also how to craft a 'getting to know you' email campaign.

Creating the right lead magnet for your mailing list can be a massive difference to the amount of subscribers you get for your email list. This episode talks about what makes a good freebie, what to do with it and how to go about creating one.

In this episode of the Get Real About Business podcast we look at why building your list should be the number one thing you do in 2016 and how to go about it.

In this first ever episode, Clive shares what the Get Real About Business Podcast is all about, why he created it and what to expect going forward. Transcript Welcome to episode one of my brand new show The Get Real About Business Podcast! I’m so excited to be bringing you this new podcast as it’s something that’s been bubbling over for a while now. In this first episode you’re going to hear what this podcast is all about, why I’m doing it and what you can expect from the show going forward. Why This Show… So, you might know I’m Clive Maloney. I'm the founder and small business coach at Get Real About Business. I live in Essex with my amazing wife Julie who’s also a coach, and my two sons, Peter and Craig. I’ve been coaching and teaching people in business for over twenty years and for the past few years, I've been teaching entrepreneurs and small business owners how to start and grow a business fast. In 2010 I left my corporate life, where I'd been taking a lead role in the learning and development departmen