Get Real About Business Podcast

One of the biggest problems in any business is working out where your time is best spent. Since lead generation and sales are perhaps the most critical factor, it makes sense to put in place a system to help you work on the right contacts and opportunities. During the show today we discuss how to implement a lead scoring system into your business. This scoring system allows you to marry up observable behaviour your contacts and leads are taking to where they are at in the buyer's journey. With that information, you are then able to know what actions you should be taking in order to turn those prospects into customers. In the cheat sheet that accompanies this episode, I've done my best to save you as much time as possible putting such a system in place. You have all the scores, formulas and activities you'll need so you can take them and plug them straight into your CRM or create a simple spreadsheet for scoring your leads. For all the links and everything else mentioned in today's show, check out our show not