Enrollment Management Round Table Podcast
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 45:03:05
- Mais informações
Informações:
Sinopse
Enrollment Management Round Table Podcast with Gregg Meiklejohn & Shane Sparks, co-founders of Enrollment Resources. Stay on top of the latest trends in Admissions and Marketing for Career Education with insights from the world's leading EDU marketing company and special guest panelists.Questions or comments? Email podcast@enrollmentresources.com
Episódios
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Podcast #38: World-Class Enrollment Series pt. 2
31/07/2017 Duração: 56minIt may seem counter-intuitive to the advertising sector, but authenticity, truthfulness and intimacy are key tactics for building trust, and consequently drawing in high quality leads who convert. This roundtable discussion makes a compelling and unexpected point - to be persuasive you should be non-persuasive. Meaning, if you present a truthful message about your school the right potential students will recognize that and begin to trust your brand. The failure of online advertising is mostly due to its deceitful and misrepresentative nature. Third party internet leads are driving down the business model of digital marketing because they rely on false promises. In lieu, the growth of local TV and radio, which are arguably more intimate mediums, may take a front seat. This extends to creating little videos and sharing them on YouTube, or using real photography on your website instead of stock photos. Using media featuring real students is relatable and will increase trust. The take home point is that truthf
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Podcast #37: 24 Tips for World Class Enrollment pt. 1
25/07/2017 Duração: 01h15minYou want your school to be world class - a recognizable brand, such as Tesla, or Apple. Small, incremental changes involving marketing, admissions retention or grad services can help move the dial to get your school there. Join Velocify EDU leader Steve Davis as well as experts Shane Sparks, Gregg Meiklejohn and Tom King of Enrollment Resources for 24 thought starter topics on how you can take your enrollment management process to the level of world-class!
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Podcast #36: Is It Time To Fire Your Marketing Company?
19/04/2017 Duração: 41minHosts Gregg Meiklejohn, Shane Sparks, Tom King and Scott Spitolnick pose the question "Is your marketing company doing exemplary work for you?" Ask yourself, do they really have your best interests at heart? Learn 15 points to discern if it's time to fire your marketing company.
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Podcast #35: Reverse Engineering the Perfect Student
31/01/2017 Duração: 38minHosts Gregg Meiklejohn and Shane Sparks are joined by Tom King and Susan Schulz of Schulz and Associates to show you how to create a vision for the kind of student you want to enroll and use Reverse Engineering techniques to identify the qualities you want to attract.
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Podcast #34: A Look Towards the Career Education Sector in 2017
16/12/2016 Duração: 53minShane Sparks, Gregg Meiklejohn and our guest panelists make predictions for the Career Education sector in 2017. Featuring panelists: Lee Doubleday - Director of Operations at Imagine America Foundation/Career College Central Sally Samuels - Director of Compliance at FAME, Inc. Jennifer Flood - President and CEO, National Compliance Group
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Podcast #33: Motivating Your Admissions Team
15/12/2016 Duração: 01h01minPanel discussion on how to motivate your admissions team.
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Podcast #32: Compliance Panel Discussion
31/10/2016 Duração: 01h06minA panel discussion on what you can no longer say or do in education recruiting. Gregg Meiklejohn leads a discussion with Jennifer Flood, President and CEO of National Compliance Group; Chris DeLuca, founder of DeLuca Law LLC; and Tom King, Director of the Admissions Performance Institute at Enrollment Resources.
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Podcast #31: Why Google Is Not Your Friend
14/04/2016 Duração: 57minShane and Gregg discuss how the recent changes to Google's search results will drive up advertising costs and other implications for EDU marketers.
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Podcast #30: Seven Low Cost Tips To Increase Your Next Intake
07/12/2015 Duração: 01h17minGregg and Shane are joined by Terry Zaleski, Executive Director of the Coalition of New York State Career Schools on a fast-paced, information-packed discussion of low- and no-cost ways to increase enrollment.
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Podcast #29: Which Test Won - 8 Surprising Marketing A/B Test Results
15/09/2015 Duração: 41minShane & Gregg share eight test results from real school marketing campaigns and discuss the critical role of conversion rate optimization in marketing.
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Podcast #28: Marketing ROI - Low Cost, High Return Tactics To Grow Enrollment
19/08/2015 Duração: 01h21minWide ranging conversation on low cost, high return marketing tactics and how to think about return on investment in marketing.
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Podcast #27: Should Your School Become a B Corp?
11/07/2015 Duração: 27minB Corp is a voluntary certification for "triple bottom-line" companies representing excellence in people, profits and the environment. Gregg interviews Dan Osusky, EDU Specialist with B Corporation on how Career Schools can benefit from this certification.
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Podcast #26: Elephant In The Room - How To Promote When On Gainful Employment Probation
30/06/2015 Duração: 16minGregg gives an overview of the upcoming Gainful Employment regulatory changes and how probation will effect marketing.
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Podcast #25: Systemizing Your Admissions Process With Guest Panel
31/05/2015 Duração: 55minGregg Meiklejohn facilitates a panel discussion on systemizing admissions processes. Guest panelist are Tash Uray, Senior Process Improvement Expert; Joe Girard, Director of the Admissions Performance Institute; and Jim Paris, Senior VP Admissions.
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Podcast #24: Give Your Admissions Team Some Love With Virtual Admissions Adviser
13/04/2015 Duração: 38minAn overview of the Virtual Admissions Adviser admissions automation software.
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Podcast #23: Actual Admissions Tactics Of Non-Profit And For-Profit Schools - New Research!
10/12/2014 Duração: 01h18minGregg Meiklejohn and Joe Girard of Enrollment Resources, and Martin Lind of Velocify, share new research on the Admissions tactics of Non-Profit and For-Profit Schools. Also available as a Video Webinar: https://vimeo.com/143765486
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Podcast #22: Better Recruiting To Save Your School
28/10/2014 Duração: 53minGregg Meiklejohn & Shane Sparks are joined by Martin Lind, EDU Vertical Manager at Velocify, to share new research on better recruiting strategies. This is also available as a video webinar at: https://vimeo.com/143561333
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Podcast #21: Recap Of APSCU 2014 & Overall State Of The Career College Sector
08/07/2014 Duração: 42minThe guys recap APSCU 2014 and the overall state of the for-profit Career College sector.
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Podcast #20: Turning Gainful Employment Regulation Lemons Into Lemonade
08/06/2014 Duração: 38minShane Sparks, Gregg Meiklejohn and guest Dr Rita Girondi, President of Training Masters talk about how to take regulatory constraints and turn the into a competitive advantage.
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Podcast #19: How To Improve Your Education Product
22/04/2014 Duração: 32minGregg & Shane lead a discussion on how schools can improve the student experience to delivery greater value. Guest panelists Richard Hansberger, VP Business Development, Nuts & Bolts; and Colin Wilson, National Sales Rep, Nuts & Bolts, share their unique perspective on how to improve the educational "product".