Enrollment Management Round Table Podcast
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 45:03:05
- Mais informações
Informações:
Sinopse
Enrollment Management Round Table Podcast with Gregg Meiklejohn & Shane Sparks, co-founders of Enrollment Resources. Stay on top of the latest trends in Admissions and Marketing for Career Education with insights from the world's leading EDU marketing company and special guest panelists.Questions or comments? Email podcast@enrollmentresources.com
Episódios
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Podcast #17: Disruptive Technology In Career Education Marketing & Admissions
06/01/2014 Duração: 53minGregg leads a great panel discussion on "disruptive technology" that will shape Admissions and Marketing in the coming years with Dr. Rita Girondi, Training Masters; Brian Haggerty, iTeachers; Martin Lind, Velocify; and Sterling Simpson, Enrollment Resources.
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Podcast #16: Adwords Extreme Make-Over - Live Case Study on Optimizing Adwords
08/10/2013 Duração: 01h09minEnrolment Resources Senior Adwords Analyst, Tammy Miles, joins the guys in a live case study optimizing a real Adwords campaign. Learn Google Adwords best practices and common pitfalls from the trenches.
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Podcast #15: Slaughtering Marketing & Admissions Sacred Cows
30/07/2013 Duração: 26minThe guys and joined by Richard Hansberger, VP Business Development for Nuts & Bolts, and Stanya Watson, Director of Business Development for Enrollment Resources, for a lively disection of several admissions and marketing "sacred cows" in Career Education.
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Podcast #14: How To Self-Generate Your Leads (Or How To Escape Aggregation Hell)
12/02/2013 Duração: 38minShane & Gregg discuss key principles of "self-generating" leads through advance internet marketing tactics.
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Podcast #13: Making Sense Of Social Media
15/01/2013 Duração: 48minGregg and Shane discuss "social media" and it's relevance to marketing.
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Podcast #12: Which Test Won? Three Surprising A:B Test Results
17/12/2012 Duração: 40minShane tries to stump panelists Gregg Meiklejohn, Martin Lind, Velocify and Roger Becker, Becker Media with three real advertising split test results.
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Podcast #11: Branding Versus Direct Response Advertising
31/10/2012 Duração: 42minShane & Gregg get into a lively discussion around branding versus direct response advertising, social media, ad agency waste, and more.
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Podcast #10: The Marketing "Secret Sauce" Of Your School
04/10/2012 Duração: 44minShane Sparks & Gregg Meiklejohn discuss how core values define the basis for your schools "marketing secret sauce".
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Podcast #9: Debunking The Myths Around Internet Marketing
08/08/2012 Duração: 57minShane Sparks & Gregg Meiklejohn discuss some of the traps and pitfalls in internet marketing. Includes a Q&A with listeners.
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Podcast #8: Where the Leverage is in Your Admissions Department
30/07/2012 Duração: 40minGuest Martin Lind, EDU Vertical Manager with Velocify, joins Shane Sparks & Gregg Meiklejohn to discuss recent research findings on how to improve Admissions performance.
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Podcast #7: Disruptors In Higher Education With Panel
05/06/2012 Duração: 45minGuest panelists Ryan Busch, Published of Today's Campus, and Fred Carini, VP Marketing & Admissions of Milan Institutes, join Shane and Gregg for a lively discussions of disruptors effecting Higher Education.
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Podcast #6: What's Coming Up In 2012
29/12/2011 Duração: 56minA look at issues that will effect the Career Education sector in 2012.
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Podcast #5: For Profit Versus Not For Profit Schools
28/08/2011 Duração: 39minShane Sparks & Gregg Meiklejohn and guest panelist Martin Lind discuss the key differences between For Profit and Not For Profit Career Schools and what they can learn from each other.
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Podcast #4: The Differences Between Private & Public Enrollment Management Strategies
13/06/2011 Duração: 43minGregg Meiklejohn and guest panelist Martin Lind, EDU Vertical Manager for Velocify, discuss the differences in enrollment management strategies for Private Career Colleges and Public Sector colleges.
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Podcast #3: Selling To Agents - How to Increase International Student Enrollment
31/05/2011 Duração: 30minInterview with Cam Harvey, President of Shane Global Village, on how to work with agents to increase international student enrollment.
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Podcast #2: Effective TV Advertising for Career Schools
10/05/2011 Duração: 28minGregg Meiklejohn interviews Micheal Cooney, Publisher of the Career Education Review, and Tammy Cabrini, President & CEO of Griffin Marketing Group, on effective TV advertising for Career Schools.
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Podcast #1: Eight Key Choice Before Marketing An Online Program
11/09/2010 Duração: 58minShane Sparks and Gregg Meiklejohn of Enrollment Resources discuss strategic considerations before launching an online program.