Dental Marketing Mastery

In this podcast, Mark & Howie discuss what separates the most wildly, successful dentists from the dentists who are just…there. The more successful dentists have put certain routines into place that allow them to monitor the correct data, ensure that all phone calls are responded to and have set reasonable expectations for themselves. The top habits of these successful dentists include: Having reasonable expectations especially for your specific marketplace To accept that all marketing ideas you try will not work – that’s ok Knowledge that all marketing tactics do work together Data – know what data to watch Pay attention to the details Covering the phone consistently and training your staff

It may be hard to believe, but three out of five dental practices will experience some form of dental fraud or embezzlement. Dealing with theft, especially from a trusted employee, can be a shocking experience. There are steps that you can take to help prevent this or catch it early on, there by limiting your loss. In this podcast, Mark interviews Dental Practice Fraud Examiner Susan Gunn and they discuss how to protect your dental practice. Podcast Highlights: Embezzlement, if it’s happening, won’t just go away on its own Three out of five practices will experience embezzlement Average embezzlement case - $125,000 Three ways to protect your practice It’s not what you do. It’s what you give the appearance that you’re doing. Lock’em up! Pay attention! Especially during busy times

Howie and Mark discuss dental insurance and what it really means to a dental practice. There are times when insurance participation makes sense. And there are times when it makes much more sense to transition away from insurance dependence. Over the course of a career it’s possible for a dentist to move back and forth between the two, depending on their overall business goals. Podcast Highlights: Dental Insurance. What is it Really? It’s a Highly Charged Subject It’s Just a Marketing Medium You Get to Capacity. Then What? Using Insurance to Fill Volume Boiling it Down

In today’s podcast, Mark Dilatush hosts a special guest, Dr. Marvin Berlin. The topic they discuss is increasing case acceptance. Dr. Berlin has fine-tuned the process of utilizing dental photography with each of his patients. By being able to show them their teeth, he has found a way to better educate his patients on why a specific procedure is required. You might want to listen to this guy. His practice does 8 figures each year! If you would like to learn more about dental photography, Dr. Berlin will be hosting a free webinar on Tuesday, December 10 at 6pm (CST). Visit DentalPics.com to learn more! Podcast Highlights: It’s All About the Patient Understanding Their Dental Condition In the Beginning Online Learning This is Our System Establishing Trust is a Must A Seven Minute Process Other Uses for Photography

In our latest podcast, Mark and Howie discuss how to achieve a fee-for-service dental practice. If you listen to insurance companies, you’ll be led to believe you cannot survive without them. Of course, this is pure bunk. Not only can you survive, but you can THRIVE. With a little planning and guidance, you can transition to a fee-for-service practice. We lay out the exact steps that will get you there. Podcast Highlights: Defining "Fee-for-Service" Getting Out of the Insurance Trap It's a Process Replacing Your Insurance Patients Never Go Cold Turkey

It is incredibly important that you spend a small percentage of your annual marketing budget on maintaining your local optimization. Whether you focus on organic/paid marketing, online/offline marketing or a combination of all of the above, this one piece is incredibly important. You do NOT want to overlook this piece! Podcast Highlights: Local SEO - What is it? Driving Traffic to Your Website How Do Other Dentists Get Listed? The Importance in Monitoring Your Google My Business Listing It's a War for the Consumer's Mind The Value of a Review Passive and Aggressive Marketing

In this episode, Mark & Howie discuss the importance of getting a jump on your 2020 marketing. They discuss how over capacity restricts new patient growth, upgrading your website, where and how to allocate your marketing budget and much more. Podcast Highlights: The Over Capacity Trap Upgrading Your Website Line Up Your Marketing Assets and Liabilities We’re Bullish on Dentistry Budget Allocation

In this podcast, Howie Horrocks & Mark Dilatush discuss how to attract larger cases through promotion of niche services. Listen as they discuss who promote to first (hint: you already know them) and what type of marketing tactics to use. Podcast Highlights: In Search of Bigger Cases It’s About the Niches Passive and Aggressive Marketing Do Both

In this podcast, Howie Horrocks & Mark Dilatush answer the question "Can your marketing impact your administrative costs?"  Yes - it can! Learn how half of the market will ignore you if you are offering deals and why that is the half of the market you do not want to lose!   Podcast Highlights: Two Halves of the Dental Consumer Market Seeking Immediate Results Will Cost You in the Long Run Hidden Costs Can Kill Profits Top Market Half Will Ignore You What Happens if Treatment Plan Acceptance Goes Down? Someone Has to Chase Them Down You Create the Problem Race to the Bottom

In this podcast, Howie Horrocks & Mark Dilatush discuss the benefits of regular maintenance and upgrading of your website. Podcast Highlights Love Your Website Again What to Own, What to Delegate Regular Maintenance and Upgrading Delegate Minutiae Knowing What You Get from Your Website Be the Dentist After listening to this podcast, visit us online to learn how New Patients Inc and npiClick.com can help you with your website!

What is Fusion MarketingTM from npiClick? In this podcast, Howie Horrocks & Mark Dilatush discuss the benefits of merging traditional (offline) marketing with digital (online) marketing. Podcast Highlights Fusion Dental MarketingTM Merging Digital Marketing with Traditional Marketing Reducing Advertising Waste While Increasing Impact Reaching the High Quality New Patient It's Never Just One Thing After listening to this podcast, visit us online to learn more about Fusion Dental MarketingTM.

New Patient Calls with Sandy Pardue & Dana Salisbury In this podcast, Mark Dilatush, Sandy Pardue & Dana Salisbury discuss how poor handling of patient calls can have a huge effect on patient bookings. They discuss some of the topics that will be covered in-depth during any of the Academy of Scheduling Excellence seminars that Sandy will be hosting. Some of the highlights of attending one of these seminars: How to effectively handle incoming calls that produce favorable results Essential verbal skills required to increase treatment acceptance How to retain more patients How to double your new patient average How to answer difficult patient questions that put your staff on the spot Processes to eliminate no-shows and to control broken appointments **Unique to these seminars** Each practice that attends will receive one of the Classic Practice Resource flip charts, where the proper protocols are outlined for confirmation, recall and re-activation phone calls. Normally, the only way to attain one of th

Capacity Restrictions. The Silent Practice Killer This podcast highlights the following topics: Your capacity is killing you We keep hearing this theme A full schedule is cool. Right? Who to pre-appoint and who not to pre-appoint All you have to be is open and available Online scheduling will help So that's the fire alarm To book a one-on-one consult with a dental marketing expert, please visit us at https://www.newpatientsinc.com/

This podcast covers the following topics The marriage of offline and online dental marketing A bit about the history of how we got here How this all benefits dentistry as a whole How it impacts clients How artificial intelligence is used You can learn even more at https://npiclick.com

In our most recent podcast, Howie and Mark set your Dental Marketing New Year's resolutions, so you don't have to! Podcast Highlights Balance your marketing budget properly. Do not allow your practice to be held hostage (we will explain). Manage your practice's capacity...Monthly. Pre-appointing hygiene - End the madness. 

2019 - Your marketing budget allocation... In our most recent podcast, Howie and Mark discuss budget allocation, and where it should be in 2019. Podcast Highlights: Internal Marketing Online (aggressive) Offline (passive) The 60/40 - 40/60 balance. (Part of the Secret Sauce)

In our most recent podcast, Howie and Mark discuss fixing the dreaded revenue plateau (or drop). The reasons behind the revenue plateaus are not uncommon, but not always so easily identifiable.   Podcast highlights:   Patient capacity Patient quality vs patient quantity           - Revenue per patient Patient scheduling optimization  

In our most recent podcast, Mark and Howie explain SEO in layperson terms. They explain the what, where, and why involved with search engine optimization.  Realistic cost and ROI expectations in an average dental market How Social Media is leveraged to boost your exposure On page changes vs off page changes When Google makes a change, you better change with them And more...

This podcast ties together the topics of multiple past podcasts. Listen as Howie Horrocks and Mark Dilatush connect the dots between overcapacity, pre-appointing, and promoting your practice on price. Podcast Highlights: Scenario: start with a price deal and pre-appoint everyone, filling the schedule The illusion of security based on that full schedule The issue of what type of patients takes up all the appointments What happens to your growth when you reach overcapacity Two big problems this situation creates How to avoid this slippery slope How to reverse the slide if you’ve already started What about if you don’t promote on price but do pre-appoint hygiene?

In our latest podcast, Mark Dilatush and Howie Horrocks talk about dental implants and how to entice new potential dental implant patients, without focusing on the implant itself.  Podcast Highlights:  Educating patients on the benefits of dental implants Using Google Adwords, Facebook, and direct mail to inform Understanding passive vs. aggressive marketing The challenges of online search engines for implant patients and price shopping Implementing alternate, less-costly search terms to reduce online advertising costs Tapping into the anger of denture patients who might be prime for dental implants The benefits of targeting by age Patients of record as a valuable source of referrals for implant patients