Dental Marketing Mastery

In this chapter you will learn about benefits of real-time online scheduling. Online scheduling allows a patient to book an appointment with a dental office at their convenience – at 5am, 7pm or midnight! You will learn how this technology allows you to dictate which time slots are available based upon the information provided by the patient. You can download our free e-book here: http://bit.ly/3b5odhm

In this chapter we show you how to monitor your online reputation. The importance of generating online reviews from patients and the beneficial impact this can have your practice. We discuss what you should look for when signing up for an online review service. You can download our free e-book here: http://bit.ly/3b5odhm

In this chapter we discuss the ever-evolving technology behind websites. We will show you how websites need to be user-friendly, mobile-friendly and kept up to date. You can download our free e-book here: http://bit.ly/3b5odhm

In this chapter you will learn about the major shift in advertising. How many dental practices have (mostly) shifted over to online marketing and the potential errors of doing this. You will discover there is a balance to be struck between online and offline marketing if you wish to maintain a competitive advantage. You can download our free e-book here: http://bit.ly/3b5odhm

In this chapter we discuss how dentistry has evolved since the Unlimited New Patients Volume 3 was released. We review the lessons learned during the recession and how dental practices started thriving during the recovery. We will show you how specialist advertising has changed and the impact DSOs can have on independent dental practices. You can download our free e-book here: http://bit.ly/3b5odhm

In Chapter 13, we recap the highlights of the 12 previous chapters. We will review with you how to set a budget, how to identify the marketability of your practice, how to understand the consumers’ minds, sure-fire marketing mediums to use and much more! You can download our free e-book here: http://bit.ly/3aaG2va

In Chapter 12, we will show you how smart marketing and management strategies can help smooth some of the most common practice transitions and ensure that when you emerge from a period of transition, you’re where you want to be. We will outline marketing strategies and provide management insights that will help you anticipate and troubleshoot potential issues allowing you to make the most of the opportunities that these practice transitions offer. You can download our free e-book here: http://bit.ly/3aaG2va

In Chapter 11, we are going to show you how to calculate the success rates and financial returns on your marketing activities. We’ll show you the importance of collecting high-quality marketing data to accurately calculate your ROI. You will learn how your own misconceptions and the effects of human and computer error can play havoc on the quality of your marketing data. You can download our free e-book here: http://bit.ly/3aaG2va

In Chapter 10, you will learn how to determine an appropriate marketing budget for your practice and how to adjust it as your practice grows. We will show you which low-risk marketing mediums to start with. Then, as your marketing activities mature over the years, you can move into moderate and higher risk activities safely. You can download our free e-book here: http://bit.ly/3aaG2va

In Chapter 9, you will learn the basic areas of internet marketing that you need to pay attention to and engage in. We will explain why you need a user-friendly, fully SEO optimized website to attract new patients. You will also receive an introduction to pay-per-click advertising. You can download our free e-book here: http://bit.ly/3aaG2va

In Chapter 8, you will learn why direct mail needs to be an integral, fundamental part of your marketing plan – no matter what kind of practice you have, who your target market is or what your goals are! We will educate you on the design style and formula that has proven successful for our clients for nearly 30 years. This is one marketing tactic has proven successful in over 96% of North American markets! You can download our free e-book here: http://bit.ly/3aaG2va

In Chapter 7, we will cover a wide range of marketing channels, and cover the advantages and disadvantages of each type to help you make an informed decision on where to spend your marketing dollars. You can download our free e-book here: http://bit.ly/3aaG2va

In Chapter 6, we will introduce you to the four mass mediums of marketing – billboards, the yellow pages, radio and television. We will cover the advantages and disadvantages of each type to help you make an informed decision on where to spend your marketing dollars. You can download our free e-book here: http://bit.ly/3aaG2va

In Chapter 5, we will show you how location can affect your ability to build your business and grow your market share. You will learn how to recognize the opportunities and limitations your area presents. We will show you how to beef up your marketing when the doctor to patient ratio is less advantageous. You can download our free e-book here: http://bit.ly/3aaG2va

In Chapter 4, we will share tips on finding a practice name that’s memorable, descriptive, and that sets up positive associations in the public’s mind. First impressions count for a lot in every business, and the business of dentistry is no different. That’s why choosing a name for your practice is such an important part of your overall brand. You can download our free e-book here: http://bit.ly/3aaG2va

In Chapter 3, you will learn the difference between the dentist’s perception and the dental consumer’s reality. We will show you how to use the dental consumers’ perceptions to your advantage in your marketing materials. Also, we will show you how damaging a different kind of consumer perception can have on your business. You can download our free e-book here: http://bit.ly/3aaG2va

In Chapter 2, you will learn how important it is to step outside your own specialized mindset and learn to think like a dental consumer. We’ll show you how to put yourself in their shoes and understand what really matters to ordinary people faced with making a decision about who to entrust with their dental care. You can download our free e-book here: http://bit.ly/2QpoTpY

In Chapter 1, we discuss how the word ‘invasive’ has two different meanings that are entirely dependent on whether you are in the dental chair or not. We will discuss the business of dentistry, particularly, how to market dentistry to a nervous and recoiling public. Understanding your customer’s needs, wants, fears and concerns is a basic marketing principle. You can download our free e-book here: http://bit.ly/3aVZrQK

Is the competition around your dental practice too thick? Is it difficult to consistently attract the type of patients you want? If you’ve answered yes to either of those questions –our latest podcast will be valuable to you! In our podcast, Mark and I discuss how to compete in a market that is already saturated with dentists. We discuss the importance of watching the marketing bell curve, consistency and which marketing tactics to focus on. After 30 years of exclusively marketing for dentists, we have seen the practices of many clients flourish while competing in saturated markets. Yes, even fee for service practices. Podcast Highlights: How Can You Compete in a Market That is Already Saturated with Dentists? It’s not just about money Don’t continually re-start the bell curve Measure, adjust expectations, then what? You must have online AND offline promotions Result tracking is a must

Do you know if your marketing efforts are paying off? Can you accurately track which phone call is the result of which marketing effort? If the answer to either of these questions is ‘No’, then you are flying blind! In this podcast, Mark & Howie discuss how to accurately find your digital marketing metrics. This will allow you to hold yourself, your staff and, most importantly, your marketing company accountable to ensure your marketing spend is working for you. Podcast Topics: Stop Flying Blind It’s all about tracking where your business is coming from Who is accountable? Anyone? A good marketing company wants to know if something isn’t working You want certainty!