Dental Marketing Mastery

Howie and Mark discuss dental insurance and what it really means to a dental practice. There are times when insurance participation makes sense. And there are times when it makes much more sense to transition away from insurance dependence. Over the course of a career it’s possible for a dentist to move back and forth between the two, depending on their overall business goals. Podcast Highlights: Dental Insurance. What is it Really? It’s a Highly Charged Subject It’s Just a Marketing Medium You Get to Capacity. Then What? Using Insurance to Fill Volume Boiling it Down