Dental Marketing Mastery

Mark and Howie discuss where, when, and how to use offers as a call to action in their marketing. Listeners will learn: Choosing the right half of the dental market Opportunity Costs Give them more than one reason to choose you How offers can be damaging Use offers to drive volume. Delete offers to drive revenues It’s all about “which moms?” There’s an opening for you!

Howie and Mark break down source attribution, it's history, and how technology and listening to dentists has evolved into the Practice Control Center. Listeners will learn: What source/attribution is What outcome classification is What interaction rating is Why they all matter a great deal How they give the practice owner full visibility

Now is the time to start preparing for April, May 2021 and beyond. Listen in as Howie & Mark divulge what's coming and how to turn a slowdown into a fantastic opportunity. Your hygiene schedule will be empty. Now what do you do? Where are you going to put new patients? How to grow your way out of the Covid downturn. Turning the looming dip, into a wonderful opportunity.

Now is the time to start preparing for October - failure to do so will leave you caught off guard and scrambling. Many of you know that when it comes to dental practice management it is vital that you continuously look ahead. Listen in as Howie & Mark discuss what you need to do now to be ready. Podcast Highlights: A Chasm Looms Ahead Where Should I Send Your Charts? Pre-Paint Your Schedule Now is Your Chance The 8 Day Rule

In our latest podcast, Mark & Howie dive into the data around web presence optimization and why a website built about this data is more effective than your average website. They will explain how to keep your website on the forefront of consumer demands without breaking your marketing budget. Finally, they talk about a call tracking dashboard that allows you to see which marketing campaigns are producing new patient calls. Podcast Highlights: Web Presence Optimization Building websites based upon consumer demand Call tracking on steroids! A website that is updated every 6 months

We are pleased to announce the release of our audiobook: New Patients Unlimited – Volume 3! You have heard the sultry voice of Howie Horrocks conveying marketing advice and wisdom based upon over 30 years in the business. Now you can listen to the third book in our Unlimited New Patients series, which is now available on Audible. In this podcast, Mark & Howie talk about the making of our audiobook, supplementary marketing guides and where you can find a copy of your own to listen too. Podcast Highlights: History of the Unlimited New Patients Series Dental Marketing Guides The Two Halves of the Dental Market Unlimited New Patients – Volume 3 on Audible

Today, Mark & Howie discuss how best to manage your marketing during the COVID-19 pandemic. They will talk about which marketing campaigns should be paused and which ones to move into maintenance mode. Finally, they cover setting reasonable expectations for when you can resume work. Podcast Highlights: How to set reasonable expectations for when work resumes How to manage your marketing campaign in the midst of this pandemic Know which marketing to pause and which to move to maintenance mode Exactly what it takes to rebuild marketing momentum

In this podcast, Mark & Howie discuss what you can do NOW to help increase your new patient capacity when you practice reopens. Taking the time now to adjust how your calendar looks, will allow you to bring on new patients and leave room to re-book appointments that had to be cancelled due to COVID-19. Podcast Highlights: How to set your schedule to create room for new patients Paint “new patients only” blocks in your calendar now Zero Cost Marketing Guide

In this guide, we dive head on into our dental consumer research findings. We combine those with over 30 years of real world marketing result data. What we have found will most definitely surprise you! The first question you may often hear from a prospective patient is ‘How much will it cost?’. This is because they don’t know how to ask the question they really want answered. This guide outlines how to answer the right questions, before they even ask! Know the questions. Answer the questions. More high quality new patients! Download your copy of the e-guide here: http://bit.ly/2Qvj8Hk

An All Inclusive Implementation Plan Our sleep apnea guide provides advice on marketing to internal patients, attracting new external patients and who should be your targeted audience. As well, we offer tips on Google Ad Campaigns, social media promotions and more. Download your copy of the e-guide here: http://bit.ly/2Qvj8Hk

An All Inclusive Implementation Plan Our implant guide outlines how to reach your targeted audience through tested and proven online/offline marketing techniques. We include advice on internal promotions, mailers, Google Ads, and more! Download your copy of the e-guide here: http://bit.ly/2Qvj8Hk

An All Inclusive Implementation Plan In this guide, we discuss a tried and tested method to consistently gain new, high quality patients. In the 6 steps, we outline why you need to include this traditional method of marketing to attract new patients, the benefits of following a winning design layout (hint: you might not agree with it – but trust us!) and how to send the right message! Download your copy of the e-guide here: http://bit.ly/2Qvj8Hk

In this guide, we discuss how to increase your new patient volume and grow your practice in 4 steps. These steps can be completed without re-allocating any of your marketing budget. Many practices fail to keep growing due to an all too common bottleneck. Our guide will help you to determine where your bottleneck is occurring, the corrective actions you need to take to clear out the bottleneck and how to prevent further bottlenecks from occurring. Download your copy of the e-guide here: http://bit.ly/2Qvj8Hk

A Top Down All Inclusive Step by Step Implementation Plan Our Google Ad campaign guide provides basic information on a Google Ad campaign and what is required for the setup & initial management. We also discuss when to use technology to help monitor your ad campaign, how to measure if the campaign is effective and understanding of what are reasonable expectations from your campaign. Download your copy of the e-guide here: http://bit.ly/2wl6hk4

An All Inclusive Implementation Plan In this guide, we discuss how to effectively transition your practice to operating as a Fee For Service practice. We outline how using insurance is actually a form of marketing, how to properly transition away from insurance and how to expand your FFS practice. Download your copy of the e-guide here: http://bit.ly/2xcqgBn

In this chapter we show you how promoting your business on social media will improve your search engine rankings. In addition to websites, social media postings are also ranked and indexed by search engines. These postings are then displayed alongside webpages when a consumer utilizes a search engine. You can download our free e-book here: http://bit.ly/3b5odhm

In this chapter we discuss the importance of building your online community with your patients. We will show you how most of your postings should be human interest stories and designed to build a human connection between your office and your patients. You can download our free e-book here: http://bit.ly/3b5odhm

In this chapter we cover pay-per-click advertising in depth. You will learn how to test which keywords are most beneficial to use, how to monitor your campaign and the importance of utilizing artificial intelligence to help with AdWords. You can download our free e-book here: http://bit.ly/3b5odhm

In this chapter we cover the basics of Facebook advertising. We will review the key definitions you need to know, the limitations that were evident in the early years of Facebook advertising and an appropriate budget to be spending on Facebook ads. You can download our free e-book here: http://bit.ly/3b5odhm

In this chapter we will tell you about the latest advances in call tracking. With these advances you are now able to see which marketing campaigns produced which results, listen to recorded calls for training purposes, call the missed call backs and use the conversations to source the new patient properly in your practice management software. You can download our free e-book here: http://bit.ly/3b5odhm