The B2b Revealed Podcast | B2b Sales | B2b Marketing | B2b Leaders

Gary Cook, the Senior Corporate Campaigner on the Climate & Energy Campaign at Greenpeace, joins us to talk about sustainability and environmental responsibility in the technology industry. We talked about physical devices, the real cost of cloud computing, manufacturing, and steps leaders should be taking to stop causing unnecessary problems. If you enjoy the show, we’d love for you to leave a review in your podcast player. It only takes a minute and helps more people discover the show. Brought to you by cascadeinsights.com.

Kirsty Trail, the VP of Customer at Hootsuite, has spent years managing and leveraging customer support at some of the world's leading technology companies. Kirsty joined us to talk customer support, gathering actionable feedback from customers, and finding both qualitative and quantitative ways to understand customer journeys.   If you enjoy the show, we’d love for you to leave a review in your podcast player. It only takes a minute and helps more people discover the show. Brought to you by cascadeinsights.com.

Mark Hunter, the author of High-Profit Prospecting, draws from his extensive career in sales as he shares how to connect with potential customers. Whether it's cold calling, referrals, or mining your CRM for gold, Hunter has advice on how to improve prospecting hit rate.

Joan C. Williams, Distinguished Professor of Law and Founding Director of the Center of WorkLife Law at the University of California, Hastings College of the Law, and author of What Works for Women at Work, joins us to talk about diversity in the technology industry. We discuss gender bias, the idea of office housework, and how organizations can become more diverse.

Nan Bulger, the former Executive Director of the Strategic and Competitive Intelligence Professionals society, joins us to talk business strategy and competitive intelligence (CI). We dispel some CI myths, the difference between CI and market research, and how to incorporate CI into your business strategy.   If you enjoy the show, we’d love for you to leave a review in your podcast player. It only takes a minute and helps more people discover the show.   Brought to you by cascadeinsights.com.

Jezra Kaye, a public speaking expert and the author of Speak Like Yourself thinks the corporate world needs to pay serious attention to presentation development. In our conversation, she shared why so many presentation titles in large corporations are bland, how to use silence to your advantage, how to apply the rule of three to your presentations, and why your key point should be the first thing out of your mouth.

Bain’s Eric Almquist and Jamie Cleghorn have uncovered and organized the values that drive B2B buying decisions. These 39 elements of value are key to understanding why companies buy, what prompts their decisions, and what you can do to market more effectively. If you enjoy the show, we’d love for you to leave a review in your podcast player. It only takes a minute and helps more people discover the show. Brought to you by cascadeinsights.com.

Jeb Blount, the author of Fanatical Prospecting, has no shortage of advice for sales teams. After authoring ten books, he’s especially focused these days on prospecting and maintaining a sales pipeline.

Frazier Miller, the CMO of Wrike, is a follower of Aristotle. No, not the Greek one. He joined us to talk about Google’s Project Aristotle, what all high-performance teams have in common, and how to foster a healthy work environment.

Tom Tate, Product Marketing Manager at email marketing and automation company AWeber, has some expert advice on effective email marketing. He shared tips that will help all email marketers: from campaign design, to personalization, and to the impact of GDPR.

Jonah Sachs, the author of Unsafe Thinking, is convinced that the comfort zone is a dangerous place for any business. In our conversation, he shared why safe thinking can be the death knell for companies, how to avoid the U of Creativity, and how to keep our pattern recognition in check.

Mike Weinberg, the author of New Sales Simplified, knows that the key to success in sales is excellence in sales management. Building on his decades of hands-on sales experience, he shared the elements successful sales teams have in common. As always, if you have any thoughts about the show or want to get in touch about a B2B market research or marketing project, send us an email at sean@cascadeinsights.com. Lastly, don’t forget to leave a review of the show on Apple Podcasts, Sticher, Overcast, or wherever you listen.

Hemant Taneja, the Managing Director of General Catalyst and author of Unscaled, joins us to chat about A.I. and the economy of the future. The great unscaling will touch everything.

Sangram Vajre, author of Account-Based Marketing for Dummies and co-founder of Terminus, believes the B2B funnel is all wrong. He shared his thoughts on smart marketing automation, the importance of account-based marketing, and why he started the #FlipMyFunnel movement.

Kim Christfort, author of Business Chemistry, joined us to talk about their work on understanding business relationships. Using a scientific approach, they've uncovered a new way of classifying business chemistry styles.

Chris Dayley is a first-hand witness to far too many disasters. Specifically, AdWords accounts that are a complete mess. He shared how he manages accounts, what B2B companies should know about PPC, and how to make paid search advertising a strong part of an overall marketing strategy. The best way to listen to the episode is through Apple Podcasts, Google Podcast, Stitcher, or Overcast. You’ll be able to listen to past episodes and subscribe so you don’t miss future episodes. As we mentioned in the show, if you're enjoying the B2B Revealed show we’d love it if you would leave a nice review on Apple Podcasts, Stitcher, or wherever you listen to the show.

Mike Grandinetti has attended quite a few hackathons and contrary to popular belief, they don't all need to be focused on coding. Instead, hackathons can be just as powerful for marketing, sales, and operations teams. The best way to listen to the episode is through Apple Podcasts, Google Podcasts, Stitcher, or Overcast. You’ll be able to listen to past episodes and subscribe so you don’t miss future episodes. As we mentioned in the show, if you're enjoying the B2B Revealed show we’d love it if you would leave a nice review on Apple Podcasts, Stitcher, or wherever you listen to the show.

Leslie Gaines-Ross, the chief reputation strategist at Weber Shandwick, shares that brands are being forced to weigh in on controversial issues — whether they want to or not. It’s part of a move to a world in which business and politics are increasingly mixed. The best way to listen to the episode is through Apple Podcasts, Google Podcasts, Stitcher, or Overcast. You’ll be able to listen to past episodes and subscribe so you don’t miss future episodes. As we mentioned in the show, if you're enjoying the B2B Revealed show we’d love it if you would leave a nice review on Apple Podcasts, Stitcher, or wherever you listen to the show.

Amy Peck believes in the bright future of AR and VR — or at least, in trying to make that future a reality. Check out the latest episode of B2B Revealed for everything B2B companies need to know about AR, VR, and Mixed Reality. The best way to listen to the episode is through Apple Podcasts, Google Podcasts, Stitcher, or Overcast. You’ll be able to listen to past episodes and subscribe so you don’t miss future episodes. As we mentioned in the show, if you're enjoying the B2B Revealed show we’d love it if you would leave a nice review on Apple Podcasts, Stitcher, or wherever you listen to the show.

Surprise! — employees aren’t productive in their first day on the job. Guest Maia Josebachvili, VP of Marketing and Strategy at Greenhouse, has gone beyond that conventional wisdom and helped to create the Employee Lifetime Value Framework. This Framework helps companies understand how employee effectiveness changes over time. In this episode, we’ll help you understand the Framework. The best way to listen to the episode is through Apple Podcasts, Google Podcasts, Stitcher, or Overcast. You’ll be able to listen to past episodes and subscribe so you don’t miss future episodes. As we mentioned in the show, if you're enjoying the B2B Revealed show we’d love it if you would leave a nice review on Apple Podcasts, Stitcher, or wherever you listen to the show.