The B2b Revealed Podcast | B2b Sales | B2b Marketing | B2b Leaders

Bain’s Eric Almquist and Jamie Cleghorn have uncovered and organized the values that drive B2B buying decisions. These 39 elements of value are key to understanding why companies buy, what prompts their decisions, and what you can do to market more effectively. If you enjoy the show, we’d love for you to leave a review in your podcast player. It only takes a minute and helps more people discover the show. Brought to you by cascadeinsights.com.