Social Media For Small Business

Brylee Clelland of Traffika speaks to us about how to build the audience personas of the customers you're reaching and trying to reach, and how to use that information to improve your social media results in this episode of Social Media for Small Business. Listen to hear how to start creating profiles of your perfect cusotmers and where to look to find who is already in your network and their specific demographics, Show notes can be found at www.abn.org.au/smsb/persona

Yelp Australia's Brisbane community manager explains how to use Yelp to help people find your business. Learn how your free listing can drive interest and traffic and customer love to your business. Shownotes at http://www.abn.org.au/smsb/yelp

Baked Relief is a movement started by Danielle Crismani after severe flooding devastated parts of Queensland, Australia. Using Twitter and Facebook she enabled home cooks and bakers to feed more than 10,000 people during the flood clean up. #bakedrelief continues to provide disaster aid and leverages social media to make an impact. Shownotes at: http://www.abn.org.au/smsb/baked

Jean-Vida Douglas of Filtered Media speaks to us about the elements of a good content marketing strategy. We look at Content Marketing - that is, the creation and sharing of media and publishing content in order to acquire customers and why you should focus on people and their interests rather than your product. Plus, why we're loving Instagram, Slideshare and why this is the year to start content marketing strategically.

Our guest today is Trevor Young, author of microDOMINATION: How to leverage social media and content marketing to build a mini-business empire around your personal brand us about thee emergence of a new breed of entrepreneur — one who is creative and connected, and socially savvy. Plus latest social media from Facebook and 22 Social Media Facts and Statistics You Should Know in 2014.

Paul Rand, author of Highly Recommended - Harnessing the Power of World of Mouth and Social Media to Build YourBusiness and Your Brand is our guest. Learn what it takes to be the most recommended business in your niche.

Jess Whittaker, Head of Digital at iSentia explains what we should be listening for on social media and what actions to take on what is being said about out business, our competitors and our industries.

Alexandra Kinloch, creator of Cinch Video speaks about the elements of a good video and how Cinch makes filming, editing and sharing video easy. Plus tips on how to use video as part of your soical media mix.

Sam Shazzam of GoodFunnySmart.com tells us how to keep your Facebook community energised, what analytics metrics matter and how she monetises her facebook page.

James Fitzgerald of Social Media Knowledge outlines when we should combine free and paid social media services- even when on a tight budget, and what to do if you're not getting the results you like.

Steve Hibberd of Tiger Piston explains how to get value - real value - from your Facebook activity. We look at when to pitch, when and what to measure when making offers for customers to buy.

Shona Mackin of Socialface explains why having a good understanding of the behaviour of your customers is critical to your success with social media.

Facebook continues to be king of social media. Loren Bartley of impactiv8 exlains how to increase the likes on your page and what posts work best for small businesses. Plus we look at the elements of a perfect post.

Problogger Darren Rowse is our guest on this 50th episode of Social Media for Small Business. We discuss the little actions you can take that will make a big difference to your social media results.

Andrew Dowling of Tapestry speaks about niche social networks and the implications for marketers.

The 2013 Yellow Social Media Report from Sensis covers the full spectrum of the social media environment in Australia and reveals new patterns of usage and behaviour, particularly the impact of mobile devices on social media.Christena Singh of Sensis is our guest.

Whether it's a tweet, an article a Q&A on yoru website, small businesses are creating more content than ever. Cas McCullough of Content Marketing Cardiology explains the best types of contents small business should publish to really add value to their clients.

There are many reasons why it's important for small businesses to have a presence on Google Plus. Edmund Pelgen of Traffika explains why Google+ is much much more than a social network.

There has been a new trend of businesses working with bloggers. Are bloggers the new media? Katrina Allen of Social Callout talks about this new trend.

Jen Bishop of popular blog, Interiors Addict, tell us how to get tangible results using photosharing app Instagram. She also explains how she go over 6000 photos posted to her Instagram competition and drove traffic to her website through Instagram.