Social Media For Small Business

Meerkat allows you to stream live video from your phone to all of your Twitter followers. Streams have grown between 20% to 30% each day. And its user base is growing as well. Learn why Meerkat is one for you to watch, how Mashable, Guy Kawasaki and Jimmy Fallon are using it and how to use it in your small business.

Andrew Kolb of Kinfolk Communications is our guest as we talk about organic reach on Facebook plummeting and what to do about it to ensure your posts are seen. We give you tips to boost your results across Facebook (and other social media channels.)

Today you’re listening to this podcast, but should you be starting your very own? Trevor Young of the Reputation Revolution podcast is our guest. We talk about easy ways to produce a podcast and why it's a secret weapon your small business could be using right now to build relationships with new and existing customers.

Emma Lo Russo is the CEO of Digivizer, Australia’s leading people-centric social technology company . We speak to her about connecting conversations, people, data and decision-making and how to make the information we can gather from our social networks mean something useful. More on this episode at http://www.abn.org.au/smsb/digivizer

Andrew Ford of Social Star joins us to speak about how to be a star on LinkedIn. He explains the key success factors of a winning profile and what you can do to use LinkedIn to build referrals and thought leadership. Plus we look at personal branding and why, when done well, it creates more opportunities for you and your business.

If everyone can tweet and communicate directly to their market, what is the role of PR in the small business marketing mix? And more specifically, what is the role of social media when it comes to small business PR?

Should you jump into social media as a new business and use it to help market and grow your business? Adam Franklin, coauthor of Web Marketing that Works is our guest. We ask is there homework to do before you dive into social media. Plus, we ask why Twitter is a tool that will revolutionise your communication and how to mine the gold that is available for you through using Facebook.

Shannon Belew, author of The Art of Social Selling is our guest. Social networks are changing the way consumers make purchasing decisions. Tapping into these online communities has become a necessary part of any integrated sales strategy. We look at finding and engaging customers on Twitter, Facebook, LinkedIn, and other social networks.

Janine Warner, author of Social Media Design for Dummies joins us. We look at the keys to creating a professional, effective, and cohesive design that will better communicate your brand's story. Plus we introduce new social network ello and a new book by Ann Handley that'll revolutionlise your writing skills.

Mark Babbitt, author of A World Gone Social - How Companies Must Adapt to Survive explains why social media is like an asteroid that has slammed into the earth and will take out the businesses that are like dinosaurs. (Ouch!) Plus we show you two new new Facebook features that'll make using Facebook for business, easier.

Guy Kawasaki, author of numerous bestselling books joins us to talk about Canva, the powerful free design tool that is democratising design and allowing each of us to create beautiful, compelling images on our social posts, websites and even print materials. If you aren't graphically inclined (many of us aren't) this is definitely a design service you're going to want to use. Plus we speak to Guy about the new social network, ello. Guy tells us why we should be jumping on board, now.

We know that YouTube is the second largest search engine (after Google) and we know that video is an exploding channel. But, how do we get video and YouTube to work in our social media strategy? Jason Miles, author of Pinterest Power, Instagram Power, and Youtube Marketing Power speaks to us about why you should consider using YouTube as part of your marketing strategy.

Ken Burgin of Profitable Hospitality shares how to go deep within your niche and market to a very targeted group through social media. If we can't be all things to all people, how do we approach our ideal client? Ken shares two customer traits that make a big difference to your business.

Nick Bowditch, former head or Small Business at Facebook Australia tells us why he believes that Facebook has really changed everything, it’s one of the only brands that people can’t live without. Nick gives us the inside scoop on how small business should be using Facebook and why being shareworthy is important.

Melinda Samson of Click-Winning Content explains how to make the most out of the opportunities provided by Google+ and why its the one network the studies show small-business owners want to know more about.

When beloved clothing brand, Black Milk, thought they’d post a fun, tongue-in-cheek photo in honour of May the Fourth - International Star Wars Day, there was a (loud and online) backlash from their usually dedicated followers. Cameron Parker of Black Milk speaks about the mistakes he believes they make, the impact on the brand and the systems that they’ve put in place to win back the trust and love of their audience.

There are many business types that social media is 'obviously' perfectly suited for. But what about industries that are less interesting and those that deal with confronting issues the public doesn;t like to talk about? Damon Klotz of Spur Projects is our guest today and talks about how, despite small budgets and limited resources, he's successfully used social media to generate awareness, conversation and action in very tough environments.

Krista Neher, author of Visual Social Marketing speaks about why visual social media has emerged as a powerful marketing tool, what makes effective visual posts and the challenges that visual marketing can overcome. Shownotes can be found at www.abn.org.au/smsb/visualsocial

Dr Anita Heiss is the author of new book, Tiddas and was named in the Top 20 Women Shaking Things Up on Twitter. Anita was a finalist in the 2012 Human Rights Awards and the 2013 Australian of the Year Awards. In this interview she speaks about the subject of identity and the language that we use to describe ourselves. She explores how can we use social media to strengthen the identity we want to develop and which speaks to who we truly are. Shownotes can be found at www.abn.org.au/smsb/identity

Dionne Kasian-Lew is the author of new book, The Social Executive and the guest on this episode of Social Media for Small Business. Listen to hear some of the commonly held myths about social media and the most damaging myth many small businesses are held back by. Show notes can be found at www.abn.org.au/smsb/myths