Social Media For Small Business

Georgie Summerhayes of Brandata is our guest. We talk about how Brandata helps you discover, compare and understand your brand's social rank and how authenticity, personality and micromarketing can boost you online presence.Social media marketing is a new and rapidly-changing frontier, and businesses that can quickly interpret and respond to community feedback will be a big step ahead. 

We introduce a system for brands that allows managers, marketing directors, bloggers and influencers to understand the “social hotness” of their brand.

Marc Cowper, Founder at Recomazing is our guest. We talk about how small businesses can use Recomazing to drive word of mouth marketing and how to get started getting recommendations for your business.

Tara Kingi, Director at The Exposure Co is our guest. We talk about Influencer Marketing and how small businesses can make the most of Instragram. Includes great tips and tools for maximising your impact on Instagram.

What is the value of investing the time and resources required in getting to know our personas so well? How can understanding our customer buyer personas allow us to make better choices about our soical media. Anne Mehla of Australian-owned digital agency Zeemo is our guest.

We talk with Belinda Weaver of Copywrite Matters about the secrets to attention-grabbing social media posts and we ask her about video streaming with Periscope. We look at social media copy dos and don'ts and the words to use to get the most shares on social media.

Ryan Bonnici of Hubspot is our guest. We talk about what inbound marketing is and why is it so much more effective than traditional, interuptive marketing? Plus we look at how to talk very specifically to your ideal client in every social media post.

Michelle Falzon of We Are Content speaks to us about we shouldn’t post anything on social media without a clear conversion strategy and why it's important to begin with the end in mind. Plus we look at the importance of really understanding (and speaking to) your ideal client with every communication.

Laurel Papworth, Silkcharm, is a social media veteran, teaching thousands people each year how to harness the power of social media. In this episode she tells us how she connects with over 6million people every month and why engagement is more important than reach (and when).

Twitter still seems to be one of the most awkward social media platform for SMEs to use ... but it's such a rich and valuable platform when used well. Today we talk with Emily Huo, who currently runs the small business markets for Twitter across Asia-Pacific while being based in Singapore.

Phoebe Vertigan, Campaign Manager at Thirst Creative, a full-service marketing, design and digital agency based in Melbourne.  We are talking about how to use hashtags! How do you come up with the right hashtags - the ones that connect you with your perfect audience, what are they good for and common hashtag mistakes.

We talk with Suzy Yates of The Podcast Agency about the the value of powerful podcasts produced in a professional studio using the skills of an experienced radio presenter/producer and an audio engineer. Plus pro-tips that you can use, whether you're just starting or an established professional.Plus tips for make a female voice more authoritative.

David Parncutt of Engage Education Foundation speaks with us about how social media is at the heart of the marketing efforts for a non-profit organisation, how Facebook is actually very much alive and kicking when it comes to young people and how Facebook can be used to generate revenues, even in a non-profit context.

David Earley is a 'traditional news' veteran and currently audience editor at The Guardian Australia. In this episode we talk about how journalism and news is changing, and how those changes are affecting our social media feeds. Listen to hear how small business owners can use social media to build relationships with publications like The Guardian, or journalists, to get the coverage they want.

Daniel Clark is a master of business-to-business marketing and community building via social media. His expertise comes from years of IT and business experience as well as co-founding multiple websites, his most recent project being Townske.com. In this episode we talka bout how to use social media to connect business to business and hwo to build communities online.

Nick Bowditch is the only person in Asia Pacific to have worked at both Facebook and Twitter and the only person in the world to do marketing for both companies. His expertise extends to small businesses as well – not only did he work in small business marketing for both social media platforms but also started and sold three of his own tech startups. In this episode he speaks to us about why being authentic on social media, matters.

Rachel McLean, Director of McLean Social Media is our guest. We talk about the importance of quality content creation in your social media as well as storytelling and how to uncover the great stories behind your products and services.

When Google recently updated its algorithm it decided it will favour mobile-friendly sites in search results. What does this mean for your website? We ask Simon Phillips of Web123. Plus news and social media tips.

If you feel like LinkedIn is the 'sleeping dog' in the social media landscape, then think again. Sue Ellson is out guest and she explains the opportunities that are right there, right now for you and your business on LinkedIn. Plus we talk about why LinkedIn Premium can be a great investment.

Facebook was a fantastic tool for small business marketing. Now, it feels really tough. What is the 'real' state of play for using Facebook as a business in 2015? Loren Bartley of Impactiv8 is our guest. Listen to learn why Facebook is still where it's at in social media for small businesses. Plus the trends out of Social Media Marketing World 2015.

Attended by thousands of tech enthusiasts and early adopters, South by Southwest Interactive is a hothouse of big thinking and practical business technologies. It’s where Twitter was launched and has been a an accelerator for apps, technologies and startups. In this episode Cat Matson and Suzi Dafnis review some of the 2015 highlights. Hear about the big-name speakers, digital mind clones, behaviour changes, Uber, Google X, failing, testing and much more.