Vb Engage - Mobile, Marketing, & Technology Podcast From Venturebeat

Shira Abel, Footloose, and the problem of marketing debt

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Sinopse

This week, Stewart and Travis talk about one important news item: Instagram Stories. That's right - the Snapchat copycat has arrived on our mobile devices, and we break down what it does, what it doesn't, and why it is perfect for re-enacting '80s VHS tape covers. We then interview Shira Abel, who schools us on marketing debt, putting marketers in the boxing ring with the engineers, and why mobile is everything.