Brand Boost Podcast: Marketing, Video, Influence, Social Media, Strategy & News

Kelly Roach is the founder of Kelly Roach Coaching, a rapid growth coaching and consulting company for business owners, entrepreneurs, and executive leaders.   A few years ago Kelly was successful, but was yearning for more. She knew she was meant for something bigger, and wanted to create a business that allowed her to serve others, make a difference, and create unlimited income while doing it. After personally producing more than $30 million in sales in record time, Kelly charged to the top of a global Fortune 500 firm, netting 7 promotions in 8 years. That’s when she launched Kelly Roach International, to help businesses do the extraordinary by using innovative strategies to rapidly increase productivity and profits.   Kelly is committed to empowering individuals to create freedom through building a business that nurtures their dreams, brings deep fulfillment and, most importantly, allows them to enjoy an extraordinary quality of life. Her philosophy is deeply rooted in helping others accomplish personal a

On today's show, we talk to Ryan Sonnenberg, Digital Marketer for SAP North America, and also a millennial. We talk to Ryan about how he is making the unconventional happen at such a giant enterprise multi-national corporation. Some of his answers may sound incredibly simple to implement, but the bottom line is that you have to get out there and do it to get the attention of the managers and bosses above you.

It’s another day of the week that ends in “day”. It’s the first day of the weekend. But for entrepreneurs, Saturday’s don’t exist.

Some have said that the secret to happiness is having low expectations. I’m going a step further and saying that expectations will kill you. I suffered from putting high expectations on everyone I met. A new friend. Why didn’t they make plans to hang out? A new business prospect. Why aren’t they responding to the proposal? An employee. Why aren’t they going above and beyond? Why, why, why!?

Without Net Neutrality, cable and phone companies could carve the internet into fast and slow lanes. An ISP could slow down its competitors’ content or block political opinions it disagreed with. ISPs could charge extra fees to the few content companies that could afford to pay for preferential treatment — relegating everyone else to a slower tier of service. This would destroy the open internet.

Seriously, how can I keep you listening to this podcast? Is it even worth publishing here anymore? Let me know!

With social media today, it’s so easy to get lost in the noise. Many people ask me how to build a personal brand. It’s a lot of work, it takes dedication and it requires providing value. However, here are 7 tips for you to get yourself started down the path of a personal brand. 1. GET TO KNOW YOURSELF! This takes reflection and understand of WHO you are and accepting that person fully. 2. KNOW HOW YOU WANT TO PRESENT YOURSELF Decide where you’re going to ‘play’ and how you are going to do it. 3. ADD YOUR OWN FLAIR What are your passions or hobbies? Favorite sports team? Be sure to show that off. Don’t be afraid to show that flair! 4. BE CONSISTENT WITH YOUR MESSAGING Your words and actions, everywhere, must match. Consistency = Integrity. 5. TAKE ACTION Take action! Go out there and get it done. It starts with YOU and ends with ACTION. 6. BE YOUR BRAND! You are your biggest advocate. 7. Surround yourself with a good team  Andiamo! About Vincenzo Landino: Vincenzo Landino is a brand correspondent, spea

Amazon.com Inc. will acquire Whole Foods Market Inc. for $13.7 billion, a bombshell of a deal that catapults the e-commerce giant into hundreds of physical stores and fulfills a long-held goal of selling more groceries. Amazon agreed to pay $42 a share in cash for the organic-food chain, including debt, a roughly 27 percent premium to the stock price at Thursday’s close.

Are brands allowed an opinion in the modern media landscape? In the news recently, Under Armour CEO has been in the crosshairs over his comments that alluded to President Trump being "good for business." However, did the media tell the entire story? And more to the point, are brands allowed to have an opinion, or must they be responsible to their shareholders in a way that creates no waves? Joining hosts Robert Hix and Vincenzo Landino are Savannah Peterson with Savvy Millennial and Antigone Peyton at Cloudigy Law. About Savannah Peterson Savannah Peterson is the Founder and Chief Unicorn of Savvy Millennial where she helps the people, products and brands she loves grow. Savannah was named to the 2016 Forbes 30 Under 30 list in Consumer Technology, and is a respected voice in innovation and community engagement. Savannah works with authors, startups and companies, developing go-to-market strategies and building communities. She thrives on product development and launch journey and is a super-connector of

PewDiePie has been in the news as of late for insensitive videos he created off the backs of a partnership with Disney and as part of the Google Preferred Advertiser Program.  With both brands dropping him, many have asked: "how can brands be safe from influencers?"  In this riveting discussion Rob Hix and Vincenzo Landino are joined by Roberto Blake and Chris Brogan as they discuss this with a live audience. Articles of reference: Washington Post Forbes Chris Brogan About Chris Brogan Chris Brogan is CEO of Owner Media Group , providing strategy and skills for the modern business. He is also a highly sought after professional speaker and the New York Times bestselling author of nine books and counting. His latest is called Find Your Writing Voice. Chris has spoken for or consulted with the biggest brands you know, including Disney, Coke, Google, GM, Microsoft, Coldwell Banker, Titleist, Scotts, Humana Health, Cisco, Sony USA, and many more. He’s appeared on the Dr. Phil Show, interviewed Richard Branso

Brian Fanzo joins Vincenzo Landino on the Brand Boost Podcast to talk about LinkedIn's new changes, Facebook's LIVE updates and the future of live video. About Brian Fanzo Brian is a leading voice of the millennial generation in digital media. He has 10+ years experience managing, deploying and training enterprises and small businesses on cyber security, community management, collaboration, digital marketing, video conferencing and social business. As a technology and social media strategist, Brian’s presented at numerous technology conferences, as well as quarterly presentations for the Federal Government Joint Chiefs of Staff and on-site in Iraq and Afghanistan for the United States Army.   His passion for change and people is evident as he delivers keynotes on topics ranging from employee advocacy and social selling to personal branding. He was recently awarded the Top 25 Social Business Leaders of 2014 by IBM & The Economist Intelligence Unit.   Currently he’s the Chief Change Officer at iSocialFanz w

When Kathy Klotz-Guest approached me about doing a co-created piece of content, I wasn’t sure what to think. A co-written piece of content, like a blog? I know it’s been done before, but wasn’t sure what we’d have in common enough to get two trains of thought down into one post. Of course, you must try everything at least once in life, so I decided to roll with this. Besides, how painful could it be? Kathy is a rockstar, hilarious and super smart. Plus, she just wrote a book, so I knew she could help with the whole writing thing. Oh yea, go get her book here. The Setup Kathy Klotz-Guest and I chatted a few weeks back on the Brand Boost Podcast. In fact, that episode is so good, here it is for you to listen to: We chatted about improv and marketing, Happy Days, how “human” – yes, still an important word – has also ironically jumped the marketing shark in many ways, and why all marketers should think like improvisers whose central tenet is “yes and.” That is how improvisers build scenes together. This means yo

We all know the players: YouTube Facebook Twitter Instagram Snapchat Even though we may know them, do we realize how much the influence our buying decisions? More so, which platforms are driving the most buying decisions? Join Rob Hix and Vincenzo Landino as they discuss this with a live audience. About Rob Hix Lifetime small business owner with a passion for live video production, commercial audiovisual systems, and broadcasting. I’m an employer, employee, executive and janitor all wrapped into one amazing career. Innovation and outside-of-the-box solutions are my “sweet spot”. I live my life in my own self-interest, to the benefit of my employees and clients. I work best with those who place a premium on their lives and exchange value-for-value to achieve their goals. Enlightened Audiovisual is a comprehensive A/V design, installation and live video production firm serving the commercial and federal markets. We are a partner-based company that provides embedded expertise in the field of video co

In the world of ephemeral content, brands must know how to succeed with broadcasts that may not have a long shelf life after its original stream.   About Rob Hix Lifetime small business owner with a passion for live video production, commercial audiovisual systems, and broadcasting. I’m an employer, employee, executive and janitor all wrapped into one amazing career. Innovation and outside-of-the-box solutions are my “sweet spot”. I live my life in my own self-interest, to the benefit of my employees and clients. I work best with those who place a premium on their lives and exchange value-for-value to achieve their goals. Enlightened Audiovisual is a comprehensive A/V design, installation and live video production firm serving the commercial and federal markets. We are a partner-based company that provides embedded expertise in the field of video conferencing, collaboration and livestreaming systems. We specialize in enterprise-level deployments throughout North America that are centrally-managed an

This is the time of year when everybody creates “prediction posts.” Here’s the number one marketing prediction seen everywhere: “This is the year of Facebook Live. Companies will move their content production to live video.” Mark W. Schaefer doesn’t agree. What’s the reason a company would NOT do live video? Legal constraints Cultural constraints Talent constraints Those obstacles don’t go away in a year, or even two years. Will there be an increase in live video? Of course. That seems like a pretty safe prediction. Will there be a transformation in 2017? No. It’s a couple of years away. Here is Mark's original article: https://www.businessesgrow.com/2016/12/19/facebook-live/ Who is Mark W. Schaefer? Mark W. Schaefer is a globally-recognized speaker, educator, business consultant, and author who blogs at {grow} — one of the top marketing blogs of the world. Mark has worked in global sales, PR, and marketing positions for 30 years and now provides consulting services as Executive Director of U.S.-based Schae

Get a free 30-day trial of the Spera platform and the free Freedom Economy report by heading over to brandboostcast.com/freedom  There is a vibrant and growing movement of self-reliant, creative and ambitious women and men of all ages - freelancers, entrepreneurs, digital nomads, artists, and contract workers - who've declared independence from the traditional corporate world. They have chosen to pursue their passion, take control of their work lives, and enjoy the freedom that comes with this lifestyle. This is the Freedom Economy revolution. Who is April Smith? April has been working in the marketing space for 6 years and before creating Social Ape she was employed at ESPNU as the Social Media Manager, where she created content and interacted with avid sports fans via social media on a daily basis. Originally from Richmond, VA, April graduated from Radford University and has lived in Charlotte since 2007. April has also actively been involved in giving back to the community, as well as serving as a connect

  “Employee advocacy” is a term used to describe the exposure that employees generate for brands using their own online assets.    While social media is often the main medium for employee advocacy, these “online assets” include email, chat, forums, discussion boards and more.   IBM is one brand ahead of the curve in the employee advocacy, even going so far as using live streaming and influencers, like today’s guest, Brian Fanzo, to add a new dimension to the brand. Listen in as Brian talks about how a major brand is realizing amazing results with this new media and how your brand can embrace the change.   Andiamo! About Brian Fanzo Brian is a leading voice of the millennial generation in digital media. He has 10+ years experience managing, deploying and training enterprises and small businesses on cyber security, community management, collaboration, digital marketing, video conferencing and social business. As a technology and social media strategist, Brian’s presented at numerous technology conferences, as

Get a free 30-day trial of the Spera platform and the free Freedom Economy report by heading over to brandboostcast.com/freedom  There is a vibrant and growing movement of self-reliant, creative and ambitious women and men of all ages - freelancers, entrepreneurs, digital nomads, artists, and contract workers - who’ve declared independence from the traditional corporate world. They have chosen to pursue their passion, take control of their work lives, and enjoy the freedom that comes with this lifestyle. This is the Freedom Economy revolution.   What is Spera.io? Spera is developing a full-service digital office platform that will significantly improve the freelance work style. Get a free 30-day trial of the Spera platform and the free Freedom Economy report by heading over to brandboostcast.com/freedom  Manage Projects The lifeblood of the Independent. View your open projects, track your progress, manage users, and keep up on your goals with the Spera Project Management tools. Get Paid Fast More money

Ever see a really cool campaign on social media and wonder how the brand came up with that idea?   We decided to go beyond the campaign and talk to JR Watkins agency of record, Mithun Agency, to find out how they leveraged a great hashtag and told amazing stories with the brands' patriarch.    Listen to Libby Benda as she walks us through steps that are necessary to make a campaign successful.   Andiamo! Key Takeaways Don't skimp on paid media. In order to ensure you are reaching your target audience, understand you must spend some money on ads.  Utilize influencers that have their own built in network of followers. About JR Watkins Take a look at all 6 Chapters from the Unfinished Business Campaign (#GhostMyPost), along with repurposed user-generated content. Instagram: @jr_watkins From humble beginnings in Plainview, Minn., to a multi-national company, one thing has stayed the same: Our commitment to making hard-working products from high-quality natural ingredients. YouTube: The JR Watkins Story Wri