Brand Boost Podcast: Marketing, Video, Influence, Social Media, Strategy & News

Ever see a really cool campaign on social media and wonder how the brand came up with that idea?   We decided to go beyond the campaign and talk to JR Watkins agency of record, Mithun Agency, to find out how they leveraged a great hashtag and told amazing stories with the brands' patriarch.    Listen to Libby Benda as she walks us through steps that are necessary to make a campaign successful.   Andiamo! Key Takeaways Don't skimp on paid media. In order to ensure you are reaching your target audience, understand you must spend some money on ads.  Utilize influencers that have their own built in network of followers. About JR Watkins Take a look at all 6 Chapters from the Unfinished Business Campaign (#GhostMyPost), along with repurposed user-generated content. Instagram: @jr_watkins From humble beginnings in Plainview, Minn., to a multi-national company, one thing has stayed the same: Our commitment to making hard-working products from high-quality natural ingredients. YouTube: The JR Watkins Story Wri