Brand Boost Podcast: Marketing, Video, Influence, Social Media, Strategy & News

  “Employee advocacy” is a term used to describe the exposure that employees generate for brands using their own online assets.    While social media is often the main medium for employee advocacy, these “online assets” include email, chat, forums, discussion boards and more.   IBM is one brand ahead of the curve in the employee advocacy, even going so far as using live streaming and influencers, like today’s guest, Brian Fanzo, to add a new dimension to the brand. Listen in as Brian talks about how a major brand is realizing amazing results with this new media and how your brand can embrace the change.   Andiamo! About Brian Fanzo Brian is a leading voice of the millennial generation in digital media. He has 10+ years experience managing, deploying and training enterprises and small businesses on cyber security, community management, collaboration, digital marketing, video conferencing and social business. As a technology and social media strategist, Brian’s presented at numerous technology conferences, as