Mn Ama Get In The Game Podcast
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 56:31:07
- Mais informações
Informações:
Sinopse
Audio from the Minnesota American Marketing Association's November 2009 Conference
Episódios
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Session:Communication Design- The Relationship Between Design and Business- Amy Arias/Aaron Keller - Owners Mosquito/Capsule
26/11/2007 Duração: 44minSession:Communication Design- The Relationship Between Design and Business- Amy Arias/Aaron Keller - Owners Mosquito/Capsule
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Session:Experience Design-Making Prefab Architecture Good, Cheap, Fast-Geoffrey Warner - Owner/Founder/Architect, Weehouse
26/11/2007 Duração: 40minSession:Experience Design-Making Prefab Architecture Good, Cheap, Fast-Geoffrey Warner - Owner/Founder/Architect, Weehouse
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Session:Research Design- Making Meaning: The Role of Design in Creating Deep Customer Value- Darrel Rhea-CEO and President, Cheskin/"Making Meaning"
26/11/2007 Duração: 47minSession-Research Design- Making Meaning: The Role of Design in Creating Deep Customer Value- Darrel Rhea-CEO and President, Cheskin/"Making Meaning"
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Session:Product Design, Bring Your Brand Equity to Life Via Design- Greg Zimmer -Design Director, 3M
26/11/2007 Duração: 41minSession:Product Design, Bring Your Brand Equity to Life Via Design- Greg Zimmer -Design Director, 3M
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Session:Product Design, Bring Your Brand Equity to Life Via Design- Greg Zimmer -Design Director, 3M
26/11/2007 Duração: 41min -
Preview:Aaron Keller-The relationship between design and business.
19/10/2007 Duração: 10minCommunications Design Track Speakers · Amy Arias, Founder of Mosquito, and Aaron Keller, Founding Partner at Capsule, Speech Topic: The relationship between design and business.
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Keynote preview: Scott Williams - Indiffference Sucks
18/10/2007 Duração: 08minScott Williams recently accepted the position as EVP/Chief Marketing Officer at the Morgans Hotel Group. Previous to this, Williams served as the Chief Creative Officer of Starwood Hotels for nearly 8 years. During his time there, he set the company’s global visual and verbal communications strategy, developed worldwide creative standards, controlled creative output, and bore the final responsibility for the quality of all of the company’s advertising and marketing creative products.
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Keynote preview: Malcolm Haines -Cultivating Creativity in a Culture of Conformity
17/10/2007 Duração: 14minMalcom Haines Malcolm Haines is principal of MHMC, a marketing consultancy that creates marketing plans and materials for technology companies. Previously, Haines served for many years as Chief Imagination Officer at IBM, where he learned a lot about marketing, particularly about how not to do it. Speech Topic: Cultivating Creativity in a Culture of Conformity.
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Keynote preview: Malcolm Haines -Cultivating Creativity in a Culture of Conformity
17/10/2007 Duração: 14min -
Art Fry-Ideas That Stick: 3M Post-it® Notes and Other Innovations.The famous 3M Inventor and Semi-Retired Engineer is our lunch time keynote speaker on Nov. 9th.
11/09/2006 Duração: 18minThe Post-it® Note is one of the best known of all 3M products. It is used by loyal customers all over the world, many of whom declare that they can't imagine how they ever got along before Post-it® Notes were invented. It's equally difficult to imagine a time when 3M was struggling to find a use for the repositionable adhesive that makes Post-it® Notes so versatile. But that was precisely the case back in the early 1970s, before a team of tenacious innovators at 3M created the product that permanently changed the way we communicate. In a classic case of innovative serendipity, 3M research scientist Dr. Spence Silver found something quite remarkably different from what he was originally looking for. But it wasn't until Art Fry, a new product development researcher, discovered the ultimate product niche for this innovation. Hear how Art's intense curiosity and penchant for practical solutions helped lead him to the Post-it® Note concept, the skeptics he faced within 3M, and the market research involved. In 19
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Monica Nassif-Cleaning Chic: Making the Mundane MarvelousFounder and President-The Caldrea Company. Monica is has a 9:15 AM break out session at our Nov. 9th conference.
11/09/2006 Duração: 06minWho said that household cleaning products had to be tired, toxic and terribly packaged? Why can't they be just as lovely - with hardworking performance - as your favorite shampoo or skin care line? That's what Monica Nassif pondered as she pioneered a revolutionary new concept in household cleaning. Drawing from her own experiences, Monica will offer insights about how to reinvent a category, starting with asking the right questions, thinking creatively and the importance of flawless execution. Monica developed The Caldrea Company after serving for more than 18 years as a brand-builder for leading retail and consumer product companies. A proven entrepreneur, she co-founded a marketing design firm, Kilter Incorporated, in 1991 and grew it to one of the largest in the Upper Midwest. She started her marketing career with Target Corporation, a leading United States retailer. Monica's area of expertise includes strategic planning, corporate and product brand-building, and general marketing leadership. In addition
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Robyn Waters- How to Make Something Old "Brand" New- Trends and counter-trends. Robyn is our 8AM keynote at our Nov. 9th conference.
11/09/2006 Duração: 10minRobyn Waters- Trends and counter-trends. For every trend today there is (or soon will be) a countertrend at the opposite end of the spectrum. Are cars getting bigger and more ‘in you face’ or cuter and smaller? Both! Just look at the enormous success of the Hummer and the Mini, two of the hottest vehicles on the road. Trends aren't just about what's next anymore. They're about what's important to today's consumers, who no longer march in lockstep. Join Robyn Waters as she explores the many contradictions of the new trend landscape. How can a commodity become a luxury? How do you customize a product for the masses? How can you make something old ‘brand’ new? What is extreme relaxation all about? And, can you do good AND make money in today's business environment? F. Scott Fitzgerald once said that the test of a first class mind was the ability to hold two opposing ideas in the head at the same time and still be able to function. This presentation will help you embrace that concept in a practical manner that ma
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Patrick Hanlon-Primal Branding
04/01/2006 Duração: 22minNew BookPatrick Hanlon Primal Branding "A brand is a belief system" Download and Listen It's easy to understand why Coca Cola has become a brand after decades of advertising, but how did Starbucks become a brand in a fraction of that time with virtually no advertising? There are some traditional answers -- they have a great product, they have a great experience, or they have great people behind the counter. But other companies have that and haven't become believable brands. In his new book Patrick Hanlon digs into the seven key factors that makes a brand believable. Click here to stream podcast if you can't download it.
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Linda Hall Whitman-The Minute Clinic Story:Reinventing Healthcare
10/11/2005 Duração: 42minReinventing Healthcare"The satisfaction with MinuteClinic has consistently been 99%"Download and ListenPatient satisfaction for health care is generally about 78%. So how has does MinuteClinic end up with a patient satisfaction rating of 99.9%? MinuteClinic Founder and COO Linda Hall Whitman tells us it's because of a carefully designed customer experience -- not just for the end user, but for the retail stores such as Target, Cub and CVS that host MinuteClinic, the employees, and the insurance companies. Linda tells us how MinuteClinic got "buy in" from these very different groups.Click here to stream podcast if you can't download it.
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Kathy Halbreich-The Walker Art Center Story: Experience Art
10/11/2005 Duração: 52minExperience Art"Putting the visitor at the center of the experience and working out to the bricks and mortar"Download and ListenKathy Halbreich- Director of Walker Art Center. Hear about the experience that culminated in the recently completed 125,000 square foot Walker Art Center expansion. The journey included "experience planning" with leaders from education, design, and human behavior --all working toward the goal of accessible and approachable visual, performing and media arts. By creating a sensuous environment that sheltered the social, intellectual and artistic needs of a divirse audience, the Walker aspired to achieve audience engagement.Click here to stream podcast if you can't download it.