Mn Ama Get In The Game Podcast

Lou CarboneExperience As A Value Proposition"Creating more value for customers is where the rubber really meets the road"Download and ListenIt’s hard to talk about experiential marketing and not talk about Lou Carbone. Lou is the author of Clued In - How to Keep Customers Coming Back Again and Again. He is widely recognized as the thought leader who launched the "experience" movement. Lou has a great story about how experiential marketing is helping redirect a company that was seeing its main source of business dry up. Lou speaks at 11 A.M. on November 3, 2005 at the MN-AMA Fall Conference.Click here to stream podcast if you can't download it.

Dan HillEmotional Decision Making"I think the big lie in business is that it's all rational. No, we really go on gut instinct."Download and ListenWould you like to know how your customer really feels? You can with facial coding. At the fall conference Dan Hill will shows us how it's done. In this podcast Dan shares with us one of the easiest ways facial coding research can help the effectiveness of your marketing and the pitfalls of getting it wrong.Dan speaks at 9:30 A.M. on November 3, 2005 at the MN-AMA Fall Conference.Click here to stream podcast if you can't download it.

Dan TitcombImmersing Yourself In Your Customer's World"The product that you're designing is really the most powerful experiential marketing tool that you have"Download and ListenDan Titcomb of Pulse Innovation borrows the tools of anthropology to do marketing work. He gets inside the customer's head using ethnographic research -- total immersion in the customer's world. Dan tells us how that can lead to great products and great customer experiences.Dan speaks at 11 A.M. on November 3, 2005 at the MN-AMA Fall Conference.Click here to stream podcast if you can't download it.

Kathy HalbreichExperience Art"Putting the visitor at the center of the experience and working out to the bricks and mortar"Download and ListenThe Walker Art Center has been redesigned.  It’s not just a facelift, but a brand new Walker.  It’s been designed to put the visitor at the center of the experience… and with the goal of making the arts more accessible and approachable. Walker Arts Center Director Kathy Halbreich tells us what went into the redesign and how people are reacting to it. And in the spirit of making art more accessible, our next podcast will be a virtual walking tour of the Walker with Kathy Halbreich.Kathy speaks at 12:30 P.M. on November 3, 2005 at the MN-AMA Fall Conference.Click here to stream podcast if you can't download it.

Walking Tour of Walker Arts CenterA Walking Tour of the Walker Arts CenterIn a special BONUS podcast, Walker Art Center Director Kathy Halbreich gives you a personal tour.Download and ListenKathy Halbriech knows the new Walker Arts Center inside and out. As Director, she had a large influence on how it was built. Listen in as she tells you about details you might ordinarily miss, explains why things were done, and gives you a perspective you won't find anywhere else.Kathy speaks at 12:30 P.M. on November 3, 2005 at the MN-AMA Fall Conference.Click here to stream podcast if you can't download it.