Thinks Out Loud: E-commerce And Digital Strategy
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 40:01:13
- Mais informações
Informações:
Sinopse
A weekly podcast exploring how e-commerce and digital trends shape your business and marketing strategy
Episódios
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Revisiting Does Marketing Have a Future?
03/08/2023 Duração: 20minWould you encourage a young person to get into marketing right now? Or do you think artificial intelligence will eliminate all the jobs? Does marketing have a future? Let me… The post Revisiting Does Marketing Have a Future? appeared first on Tim Peter & Associates.
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Strategy Session: How to Set Goals for Your Business (Thinks Out Loud Episode 389)
27/07/2023 Duração: 22minAs I noted a week ago, if you’re like most companies, you’re about to start planning your strategy for next year. You started with a health check to assess where… The post Strategy Session: How to Set Goals for Your Business (Thinks Out Loud Episode 389) appeared first on Tim Peter & Associates.
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How To Perform a Health Check for Your Business (Thinks Out Loud Episode 388)
20/07/2023 Duração: 19minWe’re solidly in the dog days of summer. And, we all know that it’s almost time to start planning our 2024 business and marketing strategies. And to start that process,… The post How To Perform a Health Check for Your Business (Thinks Out Loud Episode 388) appeared first on Tim Peter & Associates.
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Day One: Today is a New Day (Thinks Out Loud Episode 387)
13/07/2023 Duração: 20minAmazon believes in a "Day One" mindset, a "Day One" culture, that focuses on building their company as though it is their very first day of operations, every day. The… The post Day One: Today is a New Day (Thinks Out Loud Episode 387) appeared first on Tim Peter & Associates.
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Revisiting The Word of the Year in Digital is “Integration” (Thinks Out Loud)
06/07/2023 Duração: 23minEver since the pandemic, you and your customers have lived through a massive transformation. And it’s not only “digital transformation.” Instead, it’s transformation of every aspect of our lives. We’re… The post Revisiting The Word of the Year in Digital is “Integration” (Thinks Out Loud) appeared first on Tim Peter & Associates.
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Revisiting "How to Add an AI to Your Team" (Thinks Out Loud)
29/06/2023 Duração: 22minWe’ve been saying for years that AI won’t steal your job. At the same time, it’s entirely possible that it will change what your job is. And, used well, it… The post Revisiting "How to Add an AI to Your Team" (Thinks Out Loud) appeared first on Tim Peter & Associates.
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The Biggest Lesson About Artificial Intelligence in Marketing from Google Marketing Live 2023 (Thinks Out Loud Episode 386)
21/06/2023 Duração: 21minGoogle’s Marketing Live 2023 event showcased the search giant’s innovations in generative AI for advertising and enticed advertisers to connect more deeply with Google’s ecosystem. Cool, right? Well… maybe not.… The post The Biggest Lesson About Artificial Intelligence in Marketing from Google Marketing Live 2023 (Thinks Out Loud Episode 386) appeared first on Tim Peter & Associates.
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Apple’s Vision Pro Shows How to Market New Products and Services (Thinks Out Loud Episode 385)
15/06/2023 Duração: 21minApple unveiled its Vision Pro augmented reality/virtual reality/artificial intelligence-powered headset a few weeks ago. It looks… interesting. It might be a dumb product, one that no one needs or wants.… The post Apple’s Vision Pro Shows How to Market New Products and Services (Thinks Out Loud Episode 385) appeared first on Tim Peter & Associates.
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Does Marketing Have a Future? (Thinks Out Loud Episode 384)
08/06/2023 Duração: 20minWould you encourage a young person to get into marketing right now? Or do you think artificial intelligence will eliminate all the jobs? Does marketing have a future? Let me… The post Does Marketing Have a Future? (Thinks Out Loud Episode 384) appeared first on Tim Peter & Associates.
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Revisiting Will AI and ChatGPT Kill Your Search Traffic? (Thinks Out Loud)
01/06/2023 Duração: 27minChatGPT and similar generative AI tools offer plenty of ways for you to grow your business. Just a couple of weeks ago, for instance, we outlined several ways you can… The post Revisiting Will AI and ChatGPT Kill Your Search Traffic? (Thinks Out Loud) appeared first on Tim Peter & Associates.
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Revisiting “Who Speaks For Your Business?” (Thinks Out Loud)
25/05/2023 Duração: 21minSure, generative AI tools like Google’s Bard, Adobe Firefly, and ChatGPT are at the top of everyone’s to-do list at the moment (including mine). You should absolutely should add generative… The post Revisiting “Who Speaks For Your Business?” (Thinks Out Loud) appeared first on Tim Peter & Associates.
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How to Add AI to Your Team (Thinks Out Loud Episode 383)
18/05/2023 Duração: 22minAI won’t steal your job… you’ve heard that before. What it might do though is change what your job is. And it will definitely make you and your team more… The post How to Add AI to Your Team (Thinks Out Loud Episode 383) appeared first on Tim Peter & Associates.
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What Big Tech’s Earnings Tell Us About the State of Digital – Q1 2023 (Thinks Out Loud Episode 382)
11/05/2023 Duração: 28minHowdy, Big Thinkers! It’s time once again to dive into Big Tech’s quarterly earnings and learn what they tell us about the state of digital. And the state of digital… The post What Big Tech’s Earnings Tell Us About the State of Digital – Q1 2023 (Thinks Out Loud Episode 382) appeared first on Tim Peter & Associates.
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Revisiting The Early Innings of AI in Marketing
04/05/2023 Duração: 23minAs discussed in last week’s episode of the pod, ChatGPT and Bing AI are putting some pressure on Google, but they still represent just a meager share of the monthly… The post Revisiting The Early Innings of AI in Marketing appeared first on Tim Peter & Associates.
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Will AI and ChatGPT Kill Your Search Traffic? (Thinks Out Loud Episode 381)
27/04/2023 Duração: 26minIt’s become a bit of a parlor game to predict whether ChatGPT and other AI tools spell doom for Google. Will the search giant flounder and fail? Or will it… The post Will AI and ChatGPT Kill Your Search Traffic? (Thinks Out Loud Episode 381) appeared first on Tim Peter & Associates.
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What Trees Will You Plant? (Thinks Out Loud Episode 380)
20/04/2023 Duração: 17minThere’s a quote, probably falsely attributed as an Ancient Greek proverb that states, “A society grows great when old men plant trees in whose shade they shall never sit.” Whether… The post What Trees Will You Plant? (Thinks Out Loud Episode 380) appeared first on Tim Peter & Associates.
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Revisiting 2023’s Most Important Trends in Digital Marketing (Thinks Out Loud)
13/04/2023 Duração: 28minWith all the hype around generative AI and machine learning and ChatGPT, it’s easy to get bogged down thinking that’s the only story in digital marketing this year. But it’s… The post Revisiting 2023’s Most Important Trends in Digital Marketing (Thinks Out Loud) appeared first on Tim Peter & Associates.
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Should Your Business Use ChatGPT? (Thinks Out Loud Episode 379)
06/04/2023 Duração: 20minA client recently asked if they should be using ChatGPT for their business? It’s a good question, and given the power and risks these tools present, an important question every… The post Should Your Business Use ChatGPT? (Thinks Out Loud Episode 379) appeared first on Tim Peter & Associates.
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How to Balance Technology and Humanity in Customer Experience (Thinks Out Loud Episode 378)
29/03/2023 Duração: 21minWe live in a world increasingly run by robots. But your customers are still, last time I checked, human beings. They crave connection and a little basic understanding. While you… The post How to Balance Technology and Humanity in Customer Experience (Thinks Out Loud Episode 378) appeared first on Tim Peter & Associates.
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Big Digital Marketing Trends: Who Speaks For Your Business? (Thinks Out Loud Episode 377)
23/03/2023 Duração: 21minGenerative AI like ChatGPT and Microsoft’s tools and Google’s Bard effectively drives the cost of producing content to zero. Who knows? Some of that content might even be decent. Content… The post Big Digital Marketing Trends: Who Speaks For Your Business? (Thinks Out Loud Episode 377) appeared first on Tim Peter & Associates.