Thinks Out Loud: E-commerce And Digital Strategy

2023 has been an amazing year, filled with plenty of positives — as well as plenty of opportunities. So, what have we learned? What are the big lessons from 2023?… The post Recapping 2023 — Lessons Learned Professional and Podcast (Thinks Out Loud Episode 406) appeared first on Tim Peter & Associates.

With all the hype and hope attached to artificial intelligence, it’s worth asking, is it time for your marketing team to use AI? And the simple answer is, “yes.” Actually,… The post Is It Time for Your Marketing Team to Use AI? (Thinks Out Loud Episode 405) appeared first on Tim Peter & Associates.

Your customers live their lives online. They carry the internet in their pockets. We see that in practice every year when Black Friday shopping data comes out. And, what did… The post What "It’s All E-commerce" Means in 2024 (Thinks Out Loud Episode 404) appeared first on Tim Peter & Associates.

Every year around Thanksgiving, I like to take a few minutes to remember how lucky I am. This year is no different. I’m incredibly fortunate. And, I’m incredibly grateful. Why… The post Gratitude 2023 (Thinks Out Loud Episode 403) appeared first on Tim Peter & Associates.

Artificial intelligence is already driving massive changes for Big Tech. It’s driving massive change for search engines and search marketing. It’s going to drive massive changes for your customers’ behaviors.… The post What AI Will Do to Content Marketing (Thinks Out Loud Episode 402) appeared first on Tim Peter & Associates.

Big Tech relentlessly seeks to get between you and your customers. They spin the web… and we get caught in it. How can you build a brand that customers want… The post Revisiting How to Escape Big Tech’s Web (Thinks Out Loud) appeared first on Tim Peter & Associates.

We’re taking a look at Big Tech’s earnings for Q3, 2023, as we do every quarter. But, after listening to the calls and reading the transcripts, one question keeps coming… The post Does Google Lack Vision? Big Tech’s Earnings Q3-2023 (Thinks Out Loud Episode 401) appeared first on Tim Peter & Associates.

We’re halfway through the 2020s. Do you still need a website? That’s the question posed on LinkedIn a few days back and, at least in part, underscored by the fact… The post Do You Still Need a Website? (Thinks Out Loud Episode 400) appeared first on Tim Peter & Associates.

What is the point of technology? Does it exist solely for its own sake? Of course not. It’s to make our customers’ lives better. It’s really that simple. Which, happily,… The post Techno-Optimism and Building a Human Brand (Thinks Out Loud Episode 399) appeared first on Tim Peter & Associates.

Is AI going to strip all brands of their humanity? Or is it possible to build a human-centric brand in the age of AI? Here’s a bigger question: Why should… The post Building a Human Brand in the Age of AI (Thinks Out Loud Episode 398) appeared first on Tim Peter & Associates.

Artificial intelligence is going to dramatically change customer behavior. Businesses like yours beginning to see the effects of this shift because Big Tech gatekeepers are already adapting to the way… The post Rethinking Search Marketing in the Age of AI (Thinks Out Loud Episode 397) appeared first on Tim Peter & Associates.

Microsoft’s Satya Nadella recently showcased the company’s vision for "your everyday AI companion." This genuinely represents a remarkable vision of the future. And one that seems likely to occur. Fortunately,… The post Anticipating Radical Shifts in Consumer Behavior from AI Adoption: A Look into the Future (Thinks Out Loud Episode 396) appeared first on Tim Peter & Associates.

Big Tech, the Gatekeepers, the AGFAM (Amazon, Google, Facebook, Apple, and Microsoft), the Frightful Five. We’ve got lots of names for the "bad guys" in our marketing story. They are… The post How to Escape Big Tech’s Web (Thinks Out Loud Episode 395) appeared first on Tim Peter & Associates.

The Thinks Out Loud podcast celebrates its eleventh anniversary this year. And, overall, I couldn’t be happier about that. This podcast, and podcasting more generally, have been a huge component… The post A Podcasting and Content Marketing Case Study (Thinks Out Loud Episode 394) appeared first on Tim Peter & Associates.

Don’t let her reputation fool you. Taylor Swift prints money like a Mint. Maybe even more so, if I’m being honest. Her concerts have not only made her a ton… The post What Taylor Swift Can Teach You About Bypassing Gatekeepers (Thinks Out Loud Episode 393) appeared first on Tim Peter & Associates.

We’ve officially reached "the unofficial end of summer." What a great time to relax, recharge, and reset our "Day One" mindset before heading into the rest of the year. What… The post Revisiting Day One — Today is a New Day (Thinks Out Loud) appeared first on Tim Peter & Associates.

Google has been remarkably transparent lately in telling marketers and brands and businesses how to rank better in search. The trick, of course, is not try to rank. It’s to… The post Is Google Telling Us That Organic Search Doesn’t Matter Any Longer? (Thinks Out Loud Episode 392) appeared first on Tim Peter & Associates.

Given all the bad news and bad actors we’re seeing pop-up on social lately, it’s fair of you to ask if social media is anti-social for your brand now. So,… The post Is Social Media Anti-Social for your Brand Now? (Thinks Out Loud Episode 391) appeared first on Tim Peter & Associates.

What is the State of Digital as we head into the back half of 2023? Well, one signal comes from Big Tech’s earnings calls. What can we learn from what… The post Big Tech Earnings and The State of Digital Q3 2023 (Thinks Out Loud Episode 390) appeared first on Tim Peter & Associates.

Would you encourage a young person to get into marketing right now? Or do you think artificial intelligence will eliminate all the jobs? Does marketing have a future? Let me… The post Revisiting Does Marketing Have a Future? appeared first on Tim Peter & Associates.