Thinks Out Loud: E-commerce And Digital Strategy

All the latest tech and toys in digital marketing are always cool. ChatGPT? Cool. The new Bing? Cool. Many of the innovations that Google just announced? Also cool. But do… The post Big Digital Marketing Trends: Customer Experience is Cool (Thinks Out Loud Episode 375) appeared first on Tim Peter & Associates.

With all the talk about artificial intelligence and machine learning and generative AI and such, it’s reasonable for marketers — especially those early in their careers — to ask, "Does… The post Big Trends: Does Marketing Have a Future? (Thinks Out Loud Episode 375) appeared first on Tim Peter & Associates.

You cannot escape talk of ChatGPT and large language models and AI in all its forms at the moment. The amount of ink, bits, audio, and video dedicated to the… The post Big Trends: The Early Innings of AI in Marketing (Thinks Out Loud Episode 374) appeared first on Tim Peter & Associates.

We’re more than halfway through the first quarter of 2023. The year is well on its way, but there’s also plenty of time ahead to decide what kind of year… The post Revisiting “We Owe it to Our Customers to Make Their Lives Better” (Thinks Out Loud) appeared first on Tim Peter & Associates.

It’s time once again to take a look at the AGFAM’s earnings — Big Tech’s earnings — and see what we can learn from them. Is is that layoffs are… The post What We Learned from Big Tech’s Earnings Q1 2023 (Thinks Out Loud Episode 373) appeared first on Tim Peter & Associates.

Well, it’s official: Microsoft is gunning for Google. They’re building ChatGPT-like capabilities into "the new Bing" and explicitly stating they can steal share from Google. So is this the end… The post The End of Google? (Thinks Out Loud Episode 372) appeared first on Tim Peter & Associates.

I’ve said for years that AI won’t steal your job, but that smart people who put AI to work will. But is that still true? With the emergence of DALL-E,… The post Is ChatGPT Going to Steal Your Job? (Thinks Out Loud Episode 371) appeared first on Tim Peter & Associates.

It’s tough to predict the future. What’s much less tough is "predicting the present." There are lots of "future trends" that might be a big deal… or might fizzle as… The post The Future is Already Here (Thinks Out Loud Episode 370) appeared first on Tim Peter & Associates.

Happy New Year, Big Thinkers! I hope you had a wonderful holiday season and are getting geared up for your best year ever. To help you prep for the new… The post The Most Important Trends in Marketing 2023 (Thinks Out Loud Episode 369) appeared first on Tim Peter & Associates.

Welcome to the New Year, Big Thinkers! 2023 is now upon us. And that seems like a great time to revisit this episode that looks at how to drive business… The post Revisiting How to Drive Business Using Digital in 2023 (Thinks Out Loud) appeared first on Tim Peter & Associates.

The TPA and Thinks Out Loud is on vacation this week, enjoying the holidays with friends and family. I hope you are too. So, it seemed like as good a… The post Revisiting “Touch Grass” (Thinks Out Loud) appeared first on Tim Peter & Associates.

We’re wrapping up a very busy, very eventful 2022. I suspect you are too. And the two defining characteristics of the year, from my perspective, were: Operating in an exceedingly… The post Recapping 2022 (Thinks Out Loud Episode 369) appeared first on Tim Peter & Associates.

Digital is constantly evolving. And digital leaders must continually adapt their techniques and tactics to changing trends. So, what should you do right now? How can you drive business using… The post How to Drive Business Using Digital (Thinks Out Loud Episode 368) appeared first on Tim Peter & Associates.

If you’ve been online at all the last week, you probably have heard enormous chatter about ChatGPT, the chatbot that might kill Google. It’s a really powerful tool. And the… The post Will ChatGPT Kill Google? (Thinks Out Loud Episode 367) appeared first on Tim Peter & Associates.

We’ve been talking about the possibilities and pitfalls associated with “the metaverse” for marketers over the last handful of months. In this episode of Thinks Out Loud, we’re going to… The post The Metaverse in Hospitality Marketing: Loren Gray Interview (Thinks Out Loud Episode 366) appeared first on Tim Peter & Associates.

It’s a relatively quiet week here around Thinks Central as we get ready for Thanksgiving, 2022. As long-time listeners know, Thanksgiving is my favorite holiday. One huge reason is that… The post Gratitude — 2022 (Thinks Out Loud Episode 365) appeared first on Tim Peter & Associates.

It’s earnings season again. And the earnings calls from the tech leaders, the AGFAM (Apple, Google, Facebook, Amazon and Microsoft), help provide excellent insights into the state of digital each… The post The Sky is Falling? The State of Digital — Q4 2022 (Thinks Out Loud Episode 364) appeared first on Tim Peter & Associates.

Most online content is never seen. Google doesn’t crawl it. Readers don’t read it. Influencers don’t share it. And customers don’t buy it. As far as most people know, it… The post Revisiting "Content Distribution Concepts to Help Your Content Marketing Succeed" (Thinks Out Loud) appeared first on Tim Peter & Associates.

Did you know that this podcast is content marketing in action? It is. Really. The team originally launched Thinks Out Loud as an experiment, a way to see if we could reach more people on mobile. And it’s worked exceptionally well. Over two-thirds of all listens to the podcast occur on mobile applications. We’ve also… The post Revisiting Content Marketing in Action (Thinks Out Loud) appeared first on Tim Peter & Associates.

What is the future of the metaverse? Well, if I’m being perfectly honest, I don’t know. What I do know is that there is a framework you can use to think about the future of the metaverse — or any technological shift — and determine where we are, where we might be going, and what… The post The Future of the Metaverse? (Thinks Out Loud Episode 363) appeared first on Tim Peter & Associates.