Barbell Business - Podcast For Gym Owners By Barbell Shrugged

This week on BARBELL BUSINESS we interview Jason Rule from Driven Nutrition. We discuss: Why providing supplements is an important added value for your clients How to sell supplements in your box with out acting "salesy" How to structure your ordering and sales process to optimize profit margins How to educate your athletes on the overwhelmingly confusing supplement industry 

This week on BARBELL BUSINESS we discuss: Why your website is the most important point of contact in your digital marketing plan How to optimize your website to convert online visitors into clients How to effectively tell your gym's story through imagery and video The most important things to include on your website including testimonials, CTAs, lead magnets, and more

This week on BARBELL BUSINESS we interview Rick DiCarlo at Aliso CrossFit. We Discuss: How to be the best with what you have and scale intelligently How to diversify and optimize your intake process Why you should think of your business as a system of systems How to save time with your admin work and scale your work towards what is most important in your business Be sure to take the Ultimate Member Lifecycle Marketing Challenge, a 5-day video series of lessons and a worksheet which will teach you some best practices and practical tips for maximizing the effectiveness of your communications at each point in your member’s lifecycle. Enjoy the show!

This week on BARBELL BUSINESS we interview Max Shank. We discuss: How to make the right decision every time with a cost/benefit analysis How to outsource and automate parts of your gym business Why you should create defined roles for yourself, the partners, and employees in your business How to set up productivity hacks to be more effective in your workflow Also be sure to check out our latest challenge. We’re challenging all gym owners to commit to our FREE Ultimate Member Lifecycle Challenge which will leave you a more capable, skilled, far less confused, and far more stoked business owner ready to crush the upcoming holiday slow season. You can learn more here

This week on BARBELL BUSINESS, we discuss:  How you can utilize social media to get clients in the door during your slow season How to create a strategic social media plan to target your specific client demographic  Why you need to have a consistent, organized, and uniform social media posting plan How to use social media like a strategic marketer with CTA’s, story telling, and brand development.  Make sure to check out the free download for this episode by going to barbellbusiness.com/socialmediatemplate If you’re interested in joining us for the next Barbell Mastermind Retreat, that is going down on Nov 8-10 in San Diego,  learn more and apply to attend at BarbellMastermind.com. Space is extremely limited so don’t wait.

This week on BARBELL BUSINESS we discuss: How your retention rate is effected by the first interaction you have with your clients How you can manage the expectations of your clients so they understand the value of your service Why you should be tracking and benchmarking your retention rate numbers so you can make educated decisions How to use effective communication to stand out from other gyms, and provide the most value for your gym members If you’re interested in joining us for the next Barbell Mastermind Retreat, that is going down on Nov 8-10 in San Diego,  learn more and apply to attend at BarbellMastermind.com. Space is extremely limited so don’t wait.

This Week On BARBELL BUSINESS we interview the founder of Barbells For Boobs, Zionna Hanson. In this episode we discuss: How to tap into a community and create social change. How to implement problem solving tactics into your business. Why you should be implementing more community events at your gym. How you can become a health care advocate for yourself and teach others to do the same. Gym owners: Commit to the Ultimate Member Lifecycle Challenge here and learn how to run your business in an amplified yet simplified way. http://www.barbellbusiness.com/lifecycle

This week on BARBELL BUSINESS, we interview Ben Greenfield and discuss: His business model which allowed him to charge the premium for a high end personal training concierge club How he became NSCA National Personal Trainer of the Year in 2008 How he made 6-figures a year running 2 gyms and a few boot camp classes How he automated and scaled his business to get his life back Be sure to check out Ben's website to see all of what we discussed in action. You can find him at https://bengreenfieldfitness.com/ Enjoy the show!

This week on BARBELL BUSINESS we interview Eric Amzalag at CrossFit Encino and talk about how you can differentiate your gym from "just another CrossFit box" in a flooded fitness market. We discuss: The benefits of differentiating your CrossFit box and the services you offer and how that set you apart in a flooded market. How to add more value propositions so you can charge more for your monthly service. Why you need to think of your fitness service as a product and how to create massive value specific to your target market. Why you need to delegate and create a automated structure as a owner of a gym so you can focus on leading. Be sure to check out the next Barbell Mastermind, that is going down on Nov 8-10 in San Diego, California. Space is limited and you can learn more and apply to attend at BarbellMastermind.com  

This week on BARBELL BUSINESS we discuss what the proper onboarding process looks like including: The different ways to structure your onramp  How to choose the best coach to run your onboarding experience How long your onboarding process should be How to transition your clients from onramp to regular classes  The Sales psychology to convert new clients into long term customers

This week on BARBELL BUSINESS, we discuss: How you can culture a culture of consistent learning in your gym How continuing education can impact your retention rates for both coaches and members Our favorite educational resources The class shadow scorecard we use to assess our coaching staff to help them improve their performance during class Be sure to head to barbellbusiness.com/classshadow to download the free scorecard template. Enjoy the show!

This week on BARBELL BUSINESS, we interview Lachy Rowston and Raph Freedman from The Mind Muscle Project and discuss: How to sell 100% of your gym memberships on the phone without ever having to do the free intro session How to close over 50% of those sales calls How to cultivate intentional and consistent culture at multiple gyms To listen to The Mind Muscle Project, find them on: Instagram:@lachyroston and @raphfreedman Their website: www.themindmuscleproject.com/ iTunes: https://itunes.apple.com/au/podcast/the-mind-muscle-project/id934619356?mt=2 To learn more about their other businesses, visit: Peak Chocolate:www.peakchocolate.au CrossFit Creature: www.crossfitcreature.com/ Enjoy the show!  

This week on BARBELL BUSINESS, we're trying something new. We're sending you episode 100 from the #1 health and fitness podcast in Australia The Mind Muscle Project. In this show, we're the guests! And we discuss: The origin story of Barbell Shrugged The biggest business and life lessons we've learned along the way Where we're headed as a company and in our personal lives If you enjoy the content at Barbell Shrugged, definitely subscribe to the Mind Muscle Project podcast on iTunes/Stitcher @TheMindMuscleProject You won't regret it. These guys are awesome.

This week on BARBELL BUSINESS, we discuss: The types of people who affect your outcome The categories of your life that are influenced by the company you keep The people (and companies) who may be in your blindspot How you can mindfully choose who to surround yourself with in business Enjoy the show!

This week on BARBELL BUSINESS, we discuss: The box owner as the backbone of the CrossFit industry The increase of quality fitness entrepreneurs over the years The risk and reward of being a box owner The level of appreciation the community owes gym owners The evolution of gym owner mentality and mindset

This week on BARBELL BUSINESS, we discuss: How to eliminate the mystery of running a business The new sustainable CrossFit business model How to finally take control of your destiny as a gym owner What next steps you should take. Either shit or get off the pot. Enjoy the show! Be sure to take the Ultimate Member Lifecycle Marketing Challenge at www.barbellbusiness.com/lifecycle

This week on BARBELL BUSINESS, we discuss: What a marketing/sales funnel is and why it’s important to understand the phases The symptoms of leaky funnel syndrome How to heal your leaky funnel How lifecycle marketing has replaced the traditional approach to marketing tactics How lifecycle marketing is a much more simplified yet amplified approach to growth and retention An introduction to the Ultimate Lifecycle Marketing Challenge (learn more here) Be sure to check out the video version at www.barbellbusiness.com/noleakybox and commit to the Ultimate Member Lifecycle Challenge at www.barbellbusiness.com/lifecycle.   Enjoy the show!

This week, we chat marketing video expert Justin Ross. His specialty is in creating videos for health and fitness brands and helping you to get more clients in the door and retaining those you already have. If you’re using great videos in your marketing you are probably experiencing more engagement with your brand. People want to connect with you and video is the best way to authentically connect from afar.  In this episode we cover: How to shoot your own videos The equipment you need to pull it off The different types of videos you might want to use and how to name and treat your videos on youtube to make them as findable as possible, maximizing your SEO (search engine optimization) Enjoy the show!

This week on BARBELL BUSINESS, we interview Mycal Anders of CrossFit PHX, a former Marine turned CrossFit box owner. We talk about his entrepreneurial journey and how he has become the successful gym owner we now as today. During this episode you will hear about: How to select good coaches Internship programs How to sell and ask for money Mycal’s first Barbell Mastermind retreat and the changes he made to his business that have allowed him to reach his goals Entrepreneurship and personal relationships How to successfully get out of your own way and delegate How to manage your time more efficiently while running a gym - creating a routine - busy vs. productive Finding where the most productive hours exist How to fall asleep in any situation Creating a positive mindset 30 days of motivation e-book Mycal’s morning routine Twitter: @mycanders Youtube: the daily derz All Social: CrossFitPHX IG: CoachDerz Enjoy the show!

This week on BARBELL BUSINESS, we had the pleasure of sitting down with Jesse Elder, a spectacular business coach who came from the martial arts world and where he ran several very successful studios. Give this show a listen front to back. I promise it’s full of many gems. Find out: What is actually keeping you from achieving your goals How to upgrade your life across the board and be insanely productive How to add $6-$14k a month immediately  Defining success and how to not cannibalize success in one aspect of your life for another Why your gym is full and your bank account is empty Why it’s important to keep score for the game your playing How money gives you more ways to express love How you’re betting against your client’s success and how to flip the script and honoring their intention and goals, giving them the tools to change their lives The 3 ways any business makes more money How to close a sale Another reason you should be using contracts How to practice the art of receiving How to choose from a men