Barbell Business - Podcast For Gym Owners By Barbell Shrugged

If you have been watching our show, you have heard us say it many times- We are in a relationship business. With the amount of gyms in the market, that is more more true than ever before. If you want to succeed in building a strong community, you need to focus on connecting with your clients and building an experience that they value. That experience starts the first time they walk into your gym.  In this week’s show, we are podcasting with Jordan Harbinger. Jordan runs The Art of Charm, a podcast focused on helping top performers build advanced social skills. Art of Charm has been around for over 10 years and Jordan has had his fair share of experience diving into the deep psychology of communication and social interaction. Not to mention, Jordan has is a member of a CrossFit gym, and shares his experience of what it was like joining multiple gyms in the LA area, and what each gym felt like from the clients perspective.  In this episode, we discuss,  Tips & Tactics for developing higher level communicat

Wouldn’t it be awesome if there was a process in life that could help you rapidly advance your progress? Well there is. It’s called mentorship. Just like a coach or a personal trainer, a mentor is someone who can guide you through the process and show you a clear path to your goals. That doesn’t mean you don’t have to do the work, it just means you have someone who has gone through the same process to help you get there faster, and with more clarity. We visited Mycal Anders at CrossFit PHX to talk about this topic. Mycal is the founder of PHX and also the host of the Feed Me, Fuel Me podcast. Mycal has built an amazing business, and is very focused on giving back and providing opportunities to those passionate about building a career in the fitness industry. In this episode we discuss: The apprenticeship phase and the value of learning from experience How to provide growth opportunities in your community How to find passionate individuals to mentor and work in your gym  Why building a team allows you to be a

If you are like most gym owners, you started a box because you are passionate about fitness. You wanted to turn your passion into a career, and you started a gym on the side in conjunction with your day job.    Now if you are like most gym owners, you also noticed that running a gym and trying to work your day job was a lot harder than you expected. You hit a plateau with how your business was scaling, and you realized that there are just not enough hours in the day to have a day job, and still have your gym grow into what you want it to be.   If this was you, or is still you, you need to listen to this episode. This week, we met with Christian Valencia at his office in Orange County, CA. Christian is the CEO of a company called HIIT Bottle. Although Christian is not a gym owner, his story is very similar to yours.    Christian came up with the idea for HIIT in 2014 after exploding a generic shaker bottle of whey all over himself. He realized there needed to be something better, and he got to work in creating

We are excited to share a special kind of show with you this week. We had Justin Ross of Monkey Reel Media come visit us to teach you about marketing with video. Justin creates high quality video content for gyms and in this episode we talk about why video is the most important type of content you need to have in your marketing strategy.   This is a special show because instead of just an interview, we shot a live demo where Justin shows you how you can create high quality video testimonials with your iPhone. You do not need expensive equipment nor do you need to hire an outside videographer to make videos. It just takes a little know how. We are excited to have Justin on to show you how to make your content stand out.    Since part of this show is a demo, you are going to want to watch this episode instead of listening to the audio version. Head over to the Barbell Business blog, or tune in via our youtube channel to learn how you can stand out in the market, and start shooting high quality videos for your

Hey Business Tribe,  We are coming at you this week from Mesa, Arizona. Our journey takes us through the desert to catch up with one of our good friends, Aj Richards. AJ is the owner of CrossFit Mesa and the founder of Rush Club Nation. He treats his box as a well oiled machine, and has his sights set on changing the game in fitness entertainment with his brand Rush Club.  He shares his tips on success for running CrossFit Mesa, and how he is balancing the life of being the leader in two businesses at the same time.  In this episode we discuss: – Leadership tactics and how to focus on being the visionary – How to automate and outsource and delegate to a team – The story and vision behind Rush Club Nation and head to head fitness competitions – Tips and Insight on running multiples brands at the same time.  Enjoy the show, Mike

Good morning tribe, We are sharing something unique on the podcast this week, and I think you are going to find a lot of value in this episode.  Last week, we recorded a podcast of the crew and I doing live Q & A session on Facebook. Gym owners from around the world tuned in to ask questions about their business including what they are struggling with and how they can take their gym to the next level.  We discuss topics such as: How to reverse engineer membership pricing to reach your financial goals How to begin automating and outsourcing admin work you don't need to be doing How to communicate the value of your service to potential clients who are only focused on price (in the beginning) How to start tracking important data points in your business so you can shift your focus to where it needs to be for growth If you found this episode helpful, the team and I would love to hear from you. What questions did you find most relevant to your current situation? What questions do you have that we did not

This week on Barbell Business, we interview Mark England of Procabulary. In this episode, we dive into how our language effects our success in business, and in our personal lives. Mark provides practical tools to overcome challenges for both individuals and organizations. We discuss  How to communicate more effectively as a coach and as a leader How language plays a large part in your success as an entrepreneur as well as your personal life The difference between CONFLICT language and ARCHITECT language How to focus on language that motivates you rather language that holds you back  

This week on BARBELL BUSINESS we are bringing Guy Ferdman back on the show. In this week's show we discuss: How to treat your business as a game How to tap into consistent motivation and passion in your business Why relationships are the most important part of business How to adopt the process of mastery into your life   If you haven't had a chance to listen to the first show we did with him, you can watch the first episode we did with him here

This week on BARBELL BUSINESS we talk about the Barbell Mastermind. We discuss: The difference between a mastermind, a workshop, and a conference The value of being a contributing member of a mastermind Why Masterminding is one of the best ways to grow your network How we set up our experience at the Barbell Mastermind If you liked this episode and are curious to learn more, head over to barbellmastermind.com and apply to the upcoming event in San Diego, CA on March 7-9  

This week on BARBELL BUSINESS we interview Guy Ferdman. Guy is one of the co founders of a Satori Prime, a company focused on empowering entrepreneurs. Guy runs his own podcast called the Performance Enhancing Podcast, and has worked with some of the top performing entrepreneurs in the game. We discuss: The psychology of change and habit development Why everyone will benefit from working with a coach Understanding the difference between "doing" and "being" in your life How to understand the difference between will power and passion   You can learn more about Guy and his work at satoriprime.com

This week on BARBELL BUSINESS, we interview Drew Girton of CrossFit Pendulum. We discuss How to understand what type of entrepreneur you are When to learn more and when to take action on what you know The process of stepping out of coaching and admin to manage the business and grow How to grow your culture in group class     

  This Week On BARBELL BUSINESS we interview David Newman of RX SmartGear. We discuss: How David built his business on the simple idea of wanting to make a better jumprope How to scale your business on top of what you are known best for Why you need to focus on customer service as the core of your business practices How to think with a reactionary mindset to the market To learn more about what David is up to, head over to www.rxsmartgear.com Instagram: @barbellbusinesspodcast Facebook: /barbellbusiness  

This week on BARBELL BUSINESS, we interview Makena Sage from Online Marketing With Heart. We discuss:    How to shift your marketing from feeling "salesy" to authentic Why good copywriting is essential for connecting with your clients How to strategically understand your potential clients needs and wants How to target the people you want to come in your gym through targeted copywriting

This week on BARBELL BUSINESS we interview the founder of PowerDot, Eric Glader and discuss the entrepreneurial journey. We dive into topics such as: How to strategically think about providing value to your customers The difference between a service and a product based business The purpose of obstacles in the entrepreneurial journey Why building a brand along side your business is important  

This week on BARBELL BUSINESS, we interview Bren Davis and dive into Facebook advertising. We discuss: How to understand the Facebook Advertising Process How to target your ideal type of client on Facebook Why you need to focus on educating your clients on Facebook How to test your ads with a small budget and scale big after Also, if you are serious about using Facebook advertising for your gym business, Bren is offering a free 15 minute strategy lesson with his team. You can reach him at Bren@impactdigital.co 

This week on BARBELL BUSINESS we dive into the art of the referral. We discuss: Why referrals are an important element to a service business How to target and motivate your best members to help you bring new members into your gym How to make it easy for your members to refer their friends to your gym How to make sure you are building in the key rules to a successful referral program Also make sure to head over to Barbellbusiness.com/referral to get the free download we put together showing you all the steps to setting up a kickass referral program

This week on BARBELL BUSINESS we interview Ryan Bucciantini of KDA CrossFit. We discuss: How to build community into your box, and enhance the member experience Why you need to think of your gym as more than just a place for fitness Why you need to be humble and open to asking for help and finding mentors How to focus on growth in your business process, and open to change

This week on BARBELL BUSINESS, the crew talks about Barbell Logic and how the service could help your business thrive. We discuss: What is included in the Barbell Logic software How to optimize, automate, and outsource your admin work How the cost structure is laid out to benefit you the most The difference between building a system on your own and using Logic      

This week on BARBELL BUSINESS we discuss: How to strategically tap into your community to grow your membership How to set up your onboarding process to optimize the conversation rate of new members How to motivate your team to get onbaord with your passion How to set up a game plan to kill it in the new year spike

 This week on BARBELL BUSINESS we interview discuss: Why your mindset is the foundation for your success How to find clarity and unlimited motivation around your vision How to think with a growth mindset and understand your “Why” How to structure your conversations and interactions with your clients to show your true value Also be sure to check out the Member Lifecycle Challenge. For 5 days, we will send you a video lesson which will guide you through the 7 phases of Member Experience (MX) which we call Member Lifecycle Marketing. Each video will also come with a bit of homework – and when you’ve conquered this challenge, you’ll have a cohesive, amplified, yet simplified approach to creating an awesome MX for your gym family.