Barbell Business - Podcast For Gym Owners By Barbell Shrugged

This week on BARBELL BUSINESS, we discuss: The difference between selling memberships and selling solutions The benefits of a premium pricing strategy How emotional connection > benefits > features How to increase your gym's perceived value Get the free success story template discussed in this episode at http://go.barbelllogic.com/success-story Enjoy the show!

This week on BARBELL BUSINESS, we interview Adee Zukier, the owner and founder of Working Against Gravity. She discusses: The evolution of their online nutrition program and business model Hiring virtual assistants and new employees Their new referral and social proof model Optimizing the user experience Keeping your clients accountable for long-term success and extreme ownership Enjoy the show!

This week on BARBELL BUSINESS, we interview Craig Ballantyne, author of Early to Rise, creator of the Perfect Day Formula, a Strength & Conditioning coach, author of Turbulence Training, a contributing author to Men’s Health magazine, and a member of the Training Advisory Board for Maximum Fitness and Oxygen magazines. He discusses: Dealing with anxiety and the feeling of impending doom The real importance of daily meditation Taking care of your body before you take care of others' The 5 pillars of success which you can start today Finding a mentor Enjoy the show!  

This week on BARBELL BUSINESS, we interview Onnit Academy's Chief Fitness Operator John Wolf and Chief Fitness Enforcer Juan Leija on: The Onnit Culture, Vision, and Mentality How you can turn your gym into one of total human optimization The beauty behind effective loveable communication with your team and clients The power of a like-minded entrepreneurial community How to mix automation and personality for your business Juan's (aka Juannit1) Snapchat pro-tips  Enjoy the show!

This week on BARBELL BUSINESS, we interview Andy Petranek, founder of the Whole Life Challenge and CrossFit LA, one of the first original 10 CrossFit gyms and one of the most respected CrossFit gyms in the world. In this episode, Andy discusses: the story behind how he created one of the first CrossFit gyms in the world what he believes to be the best training model for the modern CrossFit box how contracted members and coaches will change the way you do business how he overcame the challenges that come with innovating a game that wasn't working anymore Enjoy the show!

This week on BARBELL BUSINESS, we interview Angelo Sisco owner of the hugely successful O'Hare CrossFit and one of the members of the Barbell Mastermind. He discusses: How to have heart for more than just your members' fitness goals but for their success in life The single most important action that someone needs to take in order to improve the culture at your gym What a great culture does for your business and overall state of happiness in everyday life Bottom line, whether you like it or not, your gym is going to have a culture. Why not make it one you really freakin' love? Enjoy the show!

This week on BARBELL BUSINESS, we discuss: The entrepreneurial emotional rollercoaster How to remind yourself you don't suck with the reverse gap Our favorite tricks to training yourself to also celebrate what you’ve accomplished in the past Enjoy the show!

This week on BARBELL BUSINESS, we discuss: Commonly distracting operations tasks that waste time and energy The high-level tasks a gym owner should not lose touch with Game-changing opportunities ALL gyms should put into place to 10x their efficiency Remember, if it's not a hell yea, it's a hell no.  Enjoy the show!    

On this episode of BARBELL BUSINESS, we discuss:our predictions for the future of the box businesshow to tap into change and differentiatorshow to crush at delivering a value added servicehow to build a thriving box in a consolidating marketEnjoy the show!

This week on BARBELL BUSINESS, we discuss: The importance of defining your gym's core values and how they can benefit almost ever aspect of your growth Pitfalls that come with poorly defined values - they run deeper than you might think Examples of core values that have inspired us  A deep dive into Barbell Shrugged's core values and how we live them daily Enjoy the show!

This week on BARBELL BUSINESS, we interview Jace Treat, communications expert at ZipWhip and discuss: Why gyms need a multi-channel communication strategy What the most common forms of communication are and the appropriate roles they play How to integrate texting into your gym's communication strategy You can contact Jace Treat to learn more about how you can enhance your gym's communication strategy through texting software to BARBELL to (206) 582-3725 or visit zipwhip.com  Enjoy the show!

This week on BARBELL BUSINESS, we interview Blayne Smith of Team RWB and discuss: The impact of social entrepreneurship and non-profits in the fitness community and industry Key business principles you must master to run a successful non-profit or for-profit organization How financial and operational practices used in non-profits can help systemize and sustain a for-profit business How your box can benefit and even profit from teaming up with non-profit organizations Enjoy the show!

This week on BARBELL BUSINESS, we discuss: The differences between gyms which are built to survive and businesses that are planned to thrive The consequences that come with dreaming small and aiming too low How you can make the shift from survival mode to "thrivival" mode. Resources mentioned on this episode: Barbell Business Workshop - www.barbellbusiness.com/toronto-workshop Barbell Business' Free Manifesto - www.barbellbusinessbook.com Barbell Business Academy - www.barbellbusiness.com/academy Enjoy the show!

This week on BARBELL BUSINESS, we discuss: The challenges that come with having a 200+ member gym Getting more revenue with fewer members How to increase your lifetime member value How to upsell your members the non-salesy way Things to consider when adding different sources of revenue

This week on BARBELL BUSINESS, we give our thoughts on Why so many successful people were bad students (including us) When we finally fell in love with learning Pros and cons of traditional education versus learning on your own The importance of teaching and discussing what you've learned to others Where gym owners can learn new skills online Be sure to check out Barbell Business Academy, where gym owners learn new skills online. www.barbellbusiness.com/academy

This week on BARBELL BUSINESS, we discuss the state of the gym industry in 2016: Why the future is bright for the small box industry The evolution of box & business partnerships Dangers of over/underestimating the power of the CrossFit brand The seasons of the gym business owner  The 9 foundational components that make up a well-rounded, truly healthy gym business  The importance of balancing your stakeholders Be sure to download the free Barbell Business Manifesto: The Anatomy of a Healthy Gym at www.barbellbusinessbook.com  To develop your skills in the 9 areas of a Healthy Gym, enroll in Barbell Business Academy here: www.barbellbusiness.com/academy  

This week on BARBELL BUSINESS, we interview our friend Austin Felton. He's on his 3rd successful business venture at 22-years-old so say he's learned a lot in the last several years is a massive understatement. We decided to focus in on a few lessons he's learned recently like: hiring freelancers overseas managing a remote workforce firing employees  navigating around toxic relationships Enjoy the show! Remember to head on over to BarbellBusiness.com to sign up for the newsletter. We're going to be launching an awesome new online academy for gym owners (present and wannabes) very soon and our email list will be the first to know.

This week on BARBELL BUSINESS, we interview Pat Barber, a CrossFit Games Athlete (since 2008), Co-owner of Warmup & Workout, and Head of Coaches Development at NorCal CrossFit. In this show, we discuss: How Pat got his career start in the fitness industry Innovatively making people better through effective coaching Hiring and coach training tips and methods What he looks for in awesome coaches The importance of a collective mission  

This week on BARBELL BUSINESS, we interview Charles Boyett, a recent graduate of the Barbell Business Workshop, Barbell Logic client, Barbell Masterminder, the new owner of Training Grounds Fitness and Orange Park CrossFit, and one of the most awesome guys you'll meet anywhere. In this show, we'll discuss: Taking the leap from one career path to another Challenges that come with acquiring a failing gym Mending a broken and disconnected culture Charles' #1 piece of advice for others looking to purchase a gym For more information on how Charles' growth strategy for Orange Park CrossFit came to be so dang effective, visit www.barbelllogic.com and schedule a discovery session.

In this week's episode of BARBELL BUSINESS, we interview Bryan Franklin. Bryan is Mike's business coach, a co-author of "The Last Safe Investment," and a top Silicon Valley coach for first-time CEOs who has helped 7 of his clients grow their start-ups past the $1 Billion mark. We'll cover several topics in their new book "The Last Safe Investment," once of them being: Myth:  If you save for decades and invest in 401(k)s, IRAs, and a home, these investments will grow steadily, allowing twenty to thirty years of secure, peaceful retirement. Reality:  Though this might have been true at some point in the last century, it is not true any longer. If you want to get ahead and enjoy a life of prosperity, you must invest in the last safe investment: yourself, and your own skills, value to others, relationships, and overall happiness. For a copy of "The Last Safe Investment," visit SafePlan.org Enjoy the show!