Video Marketing Madness

Today on Video Marketing Madness: Top Apps of 2019 for Use in 2020. Ray gives us 11 apps that will help your video marketing business explode in 2020. -Thumbnail Blaster– easy way to create YouTube thumbnails https://www.raythevideoguy.com/thumbnailblaster -Filmic Pro. Turns our iPhone into a high-end video production tool. Find it in the app store -Screenflow for Mac and Camtasia for PC for doing screen capture vids -Lead Kahuna – Searches businesses that need your help and markets to them. https://www.raythevideoguy.com/leads -Local Analyzer – Provides on-demand web-based reputation reports for businesses -Zoom Video meetings and 2 people livestreams -Shift. Manage all your email accounts, Facebook Live, YouTube, Skype, etc. in one place. https://tryshift.com/ -Trello for managing all aspects of your business and works well with teams. https://trello.com/ -Everlesson – membership platform for e-learning. https://everlesson.com/ YouTube Rank Machine 2 – Swiss Army Knife for ranking YouTube videos. Build bac

Today on Video Marketing Madness, The REAL Power of Videos. Ray details how YouTube helps rank your website and GMB listing. The power is in the YouTube description field. You can create backlinks and citations that Google loves. Use playlists and IFTTT to syndicate for even more power. Ninja tip – make videos for each website page topic and backlink to the webpage and embed the video. Video Marketing Madness made possible by Movo. Great selection of mics you need for any application at http://shrsl.com/203u5

Today on Video Marketing Madness, The Great Microphone Debate. Ray gives us all the options on microphone types to use with your videos. -Lapel is the best mic when you’re standing in front of the camera. Blue Yeti is the best when sitting at a desk. Note that the Yeti has multiple pick up pattern pre-sets. -In studio, Ray uses a lapel mic with a 20-foot cord. Wireless lapels are good for when you need to move around and/or in the field. Be sure to get UHF band wireless mics. It gives you further distance and less interference. 2.5 GHz wireless is also good and is the old wireless lan line phone frequency. -Vlogging mics – 6-inch mic mounted on top of your camera, Very easy for on the fly videos. -Movo pm 20 plugs into your phone and has a splitter for two lapel mics. Great for interviews -BTW – cardioid mics are directional and omni are not. Video Marketing Madness made possible by Movo. Great selection of mics you need for any application at http://shrsl.com/203u5

Today on Video Marketing Madness, Will you be fined $42,000 for your YouTube videos? More info on the COPPA act amendment. COPPA is meant to protect children’s privacy (13 and under). So, you need to declare whether or not your video content is intended for kids. There are three ways to do that: 1) At the channel level in advanced settings. 2) At the video level in the creator studio. It can be by video. 3) When uploading a video. Updated info: -If you don’t declare, it’s possible YouTube could suspend your channel. -Attorney Ian Corzine has weighed in and he says the law is very vague. So, for instance, if you say your video is for 15 years olds, and a 13-year-old watches, you could be fined. Data collection for ad targeting is the issue -YouTube says it will allow the government to periodically sweep the its data. -Watch Ian’s video at https://youtu.be/3GwDrHOe43E Sign the Change.org petition at: https://www.change.org/p/youtubers-and-viewers-unite-against-ftc-regulation?fbclid=IwAR20Y3HpcJbxp53S2ZhdqAP7

Today on Video Marketing Madness, YouTube has been fined $175,000,000 for COPPA violations and what you need to do to protect yourself. Subscribe at: GoVmm.com COPPA is meant to protect children’s privacy (13 and under). So, you need to declare whether or not your video content is intended for kids. If you do nothing, YouTube will decide for you. There are three ways to do that: 1) At the channel level in advanced settings. 2) At the video level in the creator studio. It can be by video. 3) When uploading a video. Video Marketing Madness made possible by Thumbnail Blaster. It’s the easy way to make amazing thumbnails in seconds that YouTube loves. Get it with lots of other goodies at RaytheVideoGuy.com/ThumbnailBlaster Be sure to subscribe to our YouTube channel. Video Marketing Madness video on demand! L ike us on Facebook for all kinds of great info!

Today on Video Marketing Madness, Ray has discovered a Unique Way to Get New Clients that has landed 7 new customers in 4 days! Subscribe at: https://govmm.com/ Ray offered a free webinar to the local area on 5 ways to improve their GMB listings. He posted it in local business forums (Facebook groups) and sent out some emails. A few people signed up, but he got phone calls from people who wanted to talk right away and landed 7 new customers in 4 days. Listen to the podcast to find out more on what he did. Video Marketing Madness made possible by the MOVO LV1 Lavalier Lapel Clip-on Omnidirectional Condenser Microphone. It works great with smartphones, has a 12-foot cord and is only $20! Get it at PocketVideoPro.com/LV1 Be sure to subscribe to our YouTube channel. Video Marketing Madness video on demand! Like us on Facebook for all kinds of great info!

Today on Video Marketing Madness Video Players for Your Website that help you avoid the YouTube pitfalls. Subscribe at: GoVmm.com Embedding optimized YouTube videos on your website with the YouTube player is good for SEO, but if your video is brought down for any reason, there’s nothing there. Also, YouTube shows recommendations at the end of your video and some could be competitors. Ray suggests using a third-party player on the home page and the YouTube player on interior pages to get the SEO benefit. Options: -Wistia – paid service- host and player -Amazon S3 - host only, but they charge per stream. Can get expensive -Wasabi uses Amazon S3, but much cheaper for you. No cost per stream -For both Amazon and Wasabi, you’ll need a third-party player. Ray likes PressPlay 2 and you can get it here Video Marketing Madness made possible by our advanced video training, which you can register for here Be sure to subscribe to our YouTube channel. Video Marketing Madness video on demand! Like us on Facebook for all

Today on Video Marketing Madness How to Makes Videos When You Don’t Know How. Great Tips from Ray the Video Guy. Subscribe at: GoVmm.com -Streaming is easy. All you need is streaming software like OBS or Zoom and a webcam. Good mics are available for $100 -Hire someone to shoot and edit for you. Local wedding photographers are a good source -HitFilm Express is a good free editing software -Screen Capture videos are easy to do. Camtasia works on Mac and PC. -PowerPoints or Keynotes. Camtasia will record -Pre made content like Ray’s Instant Spokesperson -Content Samurai makes video for you Video Marketing Madness made possible by our advanced video training, which you can register for here. Be sure to subscribe to our YouTube channel. Video Marketing Madness video on demand! Like us on Facebook for all kinds of great info!

Today on Video Marketing Madness 5 Ways to Improve Your Videos to get more traffic and sales. Subscribe at: GoVmm.com -Edit- you can do it on your phone -Use B roll – either shoot scenes or use stock footage -Add music and sound effects if appropriate -Add graphics – Lower thirds, plugins from your editing software, and animated logos. Upwork and Fiverr are good sources for graphics -Use YouTube end screens in the last 20 seconds of your video. When you edit your video, build a background for the last 20 seconds. Video Marketing Madness made possible by Best Buy. All kinds of camera stuff you can order online and pick up at your closest store. Go to RaysBonuses.com/BestBuy Be sure to subscribe to our YouTube channel. Video Marketing Madness video on demand! Like us on Facebook for all kinds of great info!

Today on Video Marketing Madness Smartphone Video PROduction Ray explains how to shoot pro videos on the new iPhone 11. Subscribe at: GoVmm.com Smartphones shoot in HD and iPhones have 4k. The advantage is you can see what you’re shooting when you’re on camera. So, you don’t need a cameraman. The iPhone has good auto focus and green screening compression is excellent. The audio is much better than DSLR. You’ll need an external mic and Ray recommends the Movo LV1 which you can buy at RaysBonuses.com/Movo Ray likes FiLMiC Pro because it allows you to control more functions on the iPhone and it comes with a remote clicker. New to the 1Phone 11: the front facing/selfie camera is 4k! The back cam is 3 cameras in one: telephoto, wide angle and super wide angle! FiLMiC Pro will give you the ability to control switching with the 3 cams Video Marketing Madness made possible by the new iPhone 11 with the 3 camera system! Order it at RaytheVideoGuy.com/iPhone11 and Ray the Video Guy will give you a FREE lapel mic! B

Today on Video Marketing Madness: YouTube and Google My Business. Learn how to make them work together for page one rankings. Subscribe at: GoVmm.com GMB: fill out all info and add geo codeD videos and images, AND A 360 video. Post regularly. Geocode photos in posts and add them to GMB home page. Build citations to other directories. YouTube videos: build citations, backlinks and create geo relevance. Embed vids on website. Video Marketing Madness made possible by Thumbnail Blaster! THE tool for making thumbnails. Be sure to subscribe to our YouTube channel. Video Marketing Madness video on demand! Like us on Facebook for all kinds of great info!

Today on Video Marketing Madness: Using Stock Media to make your videos better and where to get it. FREE Gift! Subscribe at: GoVmm.com Low Cost: AudioJungle has all sorts of music tracks VideoHive has stock footage GraphicRiver has great graphics Free stock pix and video: -Unsplash -Pexels -Pixabay Ray is rolling out StockNation 2. 25,000 stock videos! Find it at RaytheVideoGuy.com/StockNation And here’s a FREE Gift! Free transparent backgrounds!! Video Marketing Madness made possible by Thumbnail Blaster! THE tool for making thumbnails. Be sure to subscribe to our YouTube channel. Video Marketing Madness video on demand! Like us on Facebook for all kinds of great info!

Today on Video Marketing Madness: Find out how to increase conversions, views and watch time with YouTube cards and end screens. Subscribe at: GoVmm.com Video Marketing Madness made possible by Thumbnail Blaster! THE tool for making thumbnails. RaytheVideoGuy.com/Thumbnailblaster Be sure to subscribe to our YouTube channel. Video Marketing Madness video on demand! Like us on Facebook for all kinds of great info!

Today on Video Marketing Madness: 5 Star Video Testimonials. Here’s how to collect and produce 5-star video testimonials. Subscribe at: GoVmm.com Outline for video testimonial: -State the problem you had -What did you do to solve the problem? -How is your life better now? -What does the viewer do next? Video Marketing Madness made possible by Vidmonial 2.0 – a great way to collect video testimonials from your website. You can edit them, embed final product on your website and syndicate on web 2.0s all from Vidmonial. It includes incentives for leaving reviews as well as Ray’s testimonial video blueprint. Get it at RaytheVideoGuy.com/Vidmonial Be sure to subscribe to our YouTube channel. Video Marketing Madness video on demand! Like us on Facebook for all kinds of great info!

Today on Video Marketing Madness. The Power of Embedding YouTube Videos. It helps with SEO. Subscribe at: GoVmm.com The new YouTube player is not great, so embed from it only if you are trying to rank the website on Google. Another option is, embed the home page video using a third party player like PressPlay. Then embed videos using the YouTube player on other pages. For a sales page where you are driving the traffic and are not depending on Google, use a third party player like PressPlay. It comes with conversion options and won’t send viewers off the page like the YouTube player does. Video Marketing Madness made possible by PressPlay. PressPlay is a multifunctional third-party player that will keep visitors on your web page, provides all sorts of options, and won’t slow down your website. Get it with Ray’s bonuses at RaytheVideoGuy.Convertri.com/PressPlay2 Be sure to subscribe to our YouTube channel. Video Marketing Madness video on demand! Like us on Facebook for all kinds of great info!

Today on Video Marketing Madness: The Power of YouTubeThumbnails. It’ll get you more views! Subscribe at: GoVmm.com Be sure to verify you channel to turn on the thumbnail option. Good thumbnails: -Have a face in it -Bold letters and colors -Include a border -Needs to match content (YouTube monitors this.) YouTube recommended videos are based on title and thumbnail Ways to make thumbnails: -PowerPoint or Keynote -Photoshop -TubeBuddy at TubeBuddy.com/RaytheVideoGuy -Thumbnail Blaster Video Marketing Madness made possible by Thumbnail Blaster. It’s an easy way to create great thumbnails that YouTube loves. Get it at RaytheVideoGuy.com/ThumbnailBlaster Be sure to subscribe to our YouTube channel. Video Marketing Madness video on demand! Like us on Facebook for all kinds of great info!

Today on Video Marketing Madness: Optimizing Your YouTube Channel with art and sections. Subscribe at: GoVmm.com -Banner at the top needs to be 2650 x 1440. Be sure to add a profile picture. Here’s Ray’s how to video and free template. -In the “about” section – add links and description -Add tagline to channel name -Sub and non-sub trailer. Everything about you, your business and channel. Description is some info, and links to your website and social media -Sections can be playlists, new uploads, likes, and favorites from other channels. With the playlist, good thumbnails are very important Video Marketing Madness made possible by Thumbnail Blaster. It’s an easy way to create great thumbnails that YouTube loves. Get it at RaytheVideoGuy.com/ThumbnailBlaster Be sure to subscribe to our YouTube channel. Video Marketing Madness video on demand! Like us on Facebook for all kinds of great info!

Today on Video Marketing Madness – Power of YouTube Playlists for better rankings and visibility. Subscribe at: GoVmm.com You can group vids together and the playlist has its own URL and optimized description. It can be found in search and it increases session time. The playlist can be embedded and used to create sections on your channel homepage. Ray mentioned that the number one thing for getting watch recommendations is a good thumbnail. Thumbnail Blaster is a great creation tool at: RaytheVideoGuy.com/ThumbnailBlaster Video Marketing Madness made possible by Movo. It’s a great way to turn your smartphone into a pro camera. Portable LED lights, mics, etc. Check it out at RaysBonuses.com/Movo Be sure to subscribe to our YouTube channel. Video Marketing Madness video on demand! Like us on Facebook for all kinds of great info!

Today on Video Marketing Madness – Branding Your Videos for more sales and copyright protection. Subscribe at: GoVmm.com Branding your videos will protect them for being stolen, and can create more conversions. -Use thumbnails -Use a logo watermark. Create a default for this on your YouTube channel -Brand in the video framework, lower thirds, and end screens -Use an animated logo. Do a on camera open and then the animation. Ray offers this service at AnimateYourLogo.com -CTA jingle – great for YouTube ads before the “Skip Ad” Video Marketing Madness made possible by Movo. It’s a great way to turn your smartphone into a pro camera. Portable LED lights, mics, etc. Check it out at RaysBonuses.com/Movo Be sure to subscribe to our YouTube channel. Video Marketing Madness video on demand! Like us on Facebook for all kinds of great info! Facebook.com/VideoMarketingMadness