Video Marketing Madness

Today on Video Marketing Madness – The Reality of Local Marketing. Ray gives us a case study using his new escape room business. Ray just bought Escape Plan Georgia in Loganville and he’s doing GMB marketing, social media posting across platforms, Facebook Ads, and YouTube videos. He’s also printing rack cards for the hotels and will cross promote with other escape rooms. So far, so good. Today's episode is made possible by Synthesys text to voice! Learn more at http://www.raythevideoguy.com/synthesys

Today on Video Marketing Madness – Mobile Phones for Pro Video. Ray makes the case for shooting video on your smartphone. Ray uses his iPhone in-studio for everything and in the field for quick interviews. The set-up is super quick and it’s digital HD. But the aperture is small, so make sure you have good lighting. If you don’t have a cameraman with you (and who does these days), smartphones give you the control you need, especially if you have the FiLMiC Pro app - https://www.filmicpro.com/ - Ninja tip - The DoubleTake app from FiLMiC Pro will allow you to use all the different lenses on the iPhone at one time - https://www.filmicpro.com/doubletake-by-filmic-pro/ Today's episode is made possible by FreshBooks! Accounting, Invoicing and Estimates in 1 place! Try it for FREE today at http://www.rayslinks.com/freshbooks

Today on Video Marketing Madness – TikTok – Ray makes the case for being on TikTok. TikTok is growing by leaps and bounds and will soon have a billion users. It’s mobile only. Don’t be intimidated that it’s video and have fun with it. In fact, Ray has a cool software that will help you create videos and schedule posts on TikTok. It’s VideoTik and you can get it at https://www.raythevideoguy.com/videotik Today's episode is made possible by FreshBooks! Accounting, Invoicing and Estimates in 1 place! Try it for FREE today at http://www.rayslinks.com/freshbooks

Today on Video Marketing Madness – Retro Video Mania – Ray reminisces about video production technology in the 90s and early 2000s Today's episode is made possible by FreshBooks! Accounting, Invoicing and Estimates in 1 place! Try it for FREE today at http://www.rayslinks.com/freshbooks

Today on Video Marketing Madness – Screen Capture Vids – Ray explains the value of and how to do screen capture videos Applications include demonstrating software, explaining reports, doing website audits, and PowerPoint presentations. Software: ScreenFlow for Mac and Camtasia for PC. Free software: Screencast-O-Matic, QuickTime on a Mac, and Loom Today's episode is made possible by FreshBooks! Accounting, Invoicing, and estimates in 1 place! Try it for FREE today at http://www.rayslinks.com/freshbooks

Today on Video Marketing Madness - Green Screen with Smartphones. Ray details the best greens screens, lighting and editing techniques Ray has a painted green screen wall using Rosco green screen paint. But you can use a green screen backdrop cloth and tack it to the wall. Be sure to have soft lighting on either side of the green screen and make sure the talent is in front of those lights. Use three-point lighting on the talent. There are a lot of editors out there that work with green screening. Ray uses Final Cut Pro. Use the strength and matte tools in the editor. Make sure the superimposed background has the same focal point as the talent. Ray uses FiLMiC Pro to control everything on his iPhone. It also works with Droids Today's episode is made possible by FreshBooks! Accounting, Invoicing and Estimates in 1 place! Try it for FREE today at http://www.rayslinks.com/freshbooks

Today on Video Marketing Madness Using Animation! Ray gives us a great, easy way for created animation for videos and when to use it. Use animation with produced videos: intros and outros, logos. lower thirds and contact info. Animation is great in video sales letters and YouTube end screens. Today's episode is made possible by CreateStudio! Create animation easier than ever! Animated text, characters, and more! Learn more at http://www.raythevideoguy.com/createstudio

Today on Video Marketing Madness - Pocket Video Productions. Ray has great ideas on shooting professional videos with your smartphone Extempore is a software that will add a telepromoter to your smartphone. Filmic Pro allows you to use all four cameras on an iPhone. In the field, Ray uses his iPhone with the Movo LED light Today's episode is made possible by Adobe Creative Suite. Photoshop, After Effects, Illustrator and more in one suite! http://rayslinks.com/adobecs

Today on Video Marketing Madness - Creating a Home Video Studio. Ray gives us a list of things we need to create a good, inexpensive home video studio. Use your smartphone as the camera and mount it on a tripod. You don’t need a lot of room. For green screen, paint a wall with green screen paint, or use a green sheet. Ray uses the Movo LV1 lavalier mic. For lighting, make sure you have fill, key, and backlights. Daylight balanced fluorescent light bulbs work. Use two soft lights on the green screen. Today's episode is made possible by Adobe Creative Suite. Photoshop, After Effects, Illustrator, and more in one suite! http://rayslinks.com/adobecs

Today on Video Marketing Madness - Get the REAL Tools You Need. Ray talks about how not to get scammed by affiliate products. -Beware of scams. Can you trust the promoter and check reviews to see if they are real. If it seems to good to be real, it probably is. -Beware the OTO. Today's episode is made possible by Adode Creative Suite. Photoshop, After Effects, Illustrator and more in one suite! http://rayslinks.com/adobecs

Today on Video Marketing Madness - Videos, Online Reviews and Helping Businesses. Great strategies for helping during COVID-19 -Rep videos help market a business’ 5-star reputation and you can build GMB links and citations -Now is a good time to make how to vids. For example, a dentist client of Ray’s made a video on how to make hand sanitizer at home -Encourage reviews in multiple venues and media Today's episode is made possible by Adode Creative Suite. Photoshop, After Effects, Illustrator and more in one suite! http://rayslinks.com/adobecs

Today on Video Marketing Madness - How to make money while quarantined. It’s a good time to start a home-based business, and Ray ideas on what to do -Matt Bushes “Crises Pro” show you how to help restaurants right now. http://rayslinks.com/crisespro -Walt Bayless has a great way to make money in this economy. Check it out. http://rayslinks.com/waltwebinar -Here’s a way to make money with affiliate marketing from Brett Rutecky https://www.raythevideoguy.com/300dollarday -And Ray has a free course on how to set up a local business channel and make money from that. https://raysbonuses.memberportal.io/site/landing_page/29343 This episode made possible by Envato Elements! Over 2 million assets, like video, music, sounds, templates and more! http://rayslinks.com/elements

Today on Video Marketing Madness - Helping Businesses in Hard Times. Ray has all kinds of ideas on how to help businesses and profit now. -Restaurants need help communicating that they offer curb side pickup or delivery -Bankruptcy lawyers will be busy soon. They need to get the word out -Set up remote video interviews with local businesses -Gym membership sites for workouts This episode made possible by Lead Kahuna! The easy way to get UNLIMITED local leads! http://www.raythevideoguy.com/leads

Today on Video Marketing Madness - Creating Interactive Videos. Ray has a really slick way to create interactive videos for your website. Interactr Elements is the way to create website interactive videos. They have lots of great templates and you can include interactive links like surveys, other videos and downloads. If your client offers many products and services, you can guide the website visitor to the right solution by asking qualifying questions’ This episode made possible by Interactr Elements! Create interactive videos by heading here: http://www.raythevideoguy.com/interactr

Today on Video Marketing Madness: The YouTube Embedded Player - Cons and Pros Cons: -YouTube took away some things like auto-paly -Can’t get rid of YouTube branding -Shows related videos if paused -Video can be flagged and removed Pro is ranking juice for video and website page For the home page, use a third-party player. Ray likes Kaptiwa because it’s a file host that is good for streaming, and it’s a player. It’s fast with no buffering and it gives you a lot of options like player colors and size, adding a logo and pop-ups. You can also add metadata for SEO, and a Google Pixel for retargeting. Today's show is made possible by Kaptiwa, a new video storage and player! http://www.raythevideoguy.com/kaptiwa

Today on Video Marketing Madness: Setting Up a YouTube Channel 2020 -The YouTube channel art and icon are essential. If you don’t have them, you won’t get all the tools and be able to verify your channel. Canva is a free tool for doing channel art. -Make sure you enable the channel within the YouTube account. -Add sections on the home page. Typically they are playlists you have created. Include citations in the playlists. -Fill out the “About” section and include a citation. Add an email address and links: website, Facebook, GMB, LinkedIn, appointment link, etc. -Come up with a channel name that describes what you do -Phone verify the channel -In the creator studio, go to “Settings” and enable everything like custom thumbnails, YouTube Live, and the branding watermark. Ray uses a subscribe icon for the watermark. Fill out keywords and location and connect to your website. Set up defaults if that will work for you Video Marketing Madness made possible by Lead Kahuna. Want to get more business leads? Check ou

Today on Video Marketing Madness: Using Expert Videos to Grow Your Business Expose Videos create professional video with a news room and pro talent open. You insert video of client answering a FAQ. Give it to them for free. It’s a great foot in the door strategy. The upsell is syndicated to their social media. Video Marketing Madness made possible by Expose Videos. Want to get new business with Expert Videos? Head here: https://mastermind.boostwebinars.com/23608

Today on Video Marketing Madness: Ch-Ch Changes at YouTube. Ray give us all the YouTube back office changes you need to know -Creator Studio Classic goes away in March -The upload interface is different and guides you through 3 steps -You can only upload one video at a time -For kids and not for kids -No new tools, just changed front end Video Marketing Madness made possible by Lead Kahuna Want to get a ton of leads? Get started with Lead Kahuna! http://www.raythevideoguy.com/leads

Today on Video Marketing Madness: The Sales Power of Local YouTube Channels. Great tactic from Ray on building new relationships. -Create a YouTube channel for local businesses – e.g. “Best Anytown Businesses”. Then add a dentist, a chiropractor, a plumber. Offer video for free, then upsell them. -Do a local interview program with the member businesses Video Marketing Madness made possible by Lead Kahuna Want to get a ton of leads? Get started with Lead Kahuna! http://www.raythevideoguy.com/leads

Today on Video Marketing Madness: Creative Ways to Get Clients. Rays has all sorts of cutting-edge methods for landing new business. -Get the Meetup app for your phone. All kinds of different Meetups in your town -Speak at events -Join referral groups like BNI -Get Lead Kahuna. It scrapes leads with tons of useful information. You can email, voice broadcast or mail to the leads -LinkedIn and Facebook. Connect and message. Use Facebook messenger to reach out. Also, look for Facebook business groups -Phone cold calls -How to webinars Video Marketing Madness made possible by Lead Kahuna Want to get a ton of leads? Get started with Lead Kahuna! http://www.raythevideoguy.com/leads