Video Marketing Madness

Today on Video Marketing Madness – YouTube Descriptions for Local Businesses. Ray gives us the latest on what to do. Subscribe at: GoVmm.com Know your keywords ahead of time. Use a good keyword research tool. Ray has one at RaytheVideoGuy.com/RankReel You’ll have better luck with longer tail keywords. Description: -Keyword first and variation of keyword with phone number and link to money site. -Description of what video is about -Information about the business (similar to “about us” page on website -Phone number and money site again -Citation (name, address and phone as it appears on GMB site) -GMB long link -5 star reviews links -Driving directions links -Social media links -YouTube channel subscribe link -Link back to vid – “Share this (KW) video:…” -Silo link to next vid -#3 hastags Add to playlist and include description in playlist. Use some of description in web 2.0. Use defaults as much as possible for description Video Marketing Madness made possible by Movo. It’s a great way to turn your smartpho

Today on Video Marketing Madness – Green screen like a pro. Ray gives us great tips on types of green screens, lighting and editing. Subscribe at: GoVmm.com/ Green Screen Options: -Paint a wall with Rosco green screen paint -Buy green screen sheets from Amazon -Thick paper green screen that you roll down -Pop up green screens on a frame – 6’ x 9’ Lighting: -Soft box light upper and lower, 100% dedicated to your green screen -Light your subject separately – 2 light cross-angle in front -Aim light from green screen to subject’s head -Don’t stand too close to green screen – at least 2’ away – should be 3’ to 5’ Most editing software has green screen built into it. Ray likes HitFilm. Start with some sort of background for reference and then add video and adjust. Ray likes to use virtual set and you can grab some here https://sowl.co/OyMaj Video Marketing Madness made possible by Movo. It’s a great way to turn your smartphone into a pro camera. Check it out at PocketVideoPro.com/LedLights Be sure to subscribe

Today on Video Marketing Madness - Running a Video Agency with Owen Video. Subscribe at: GoVmm.com Ray, Owen and Steve share great advice on making a living owning an online video marketing agency. Video Marketing Madness made possible by Movo. It’s a great way to turn your smartphone into a pro camera. Check it out at RaytheVideoGuy.com/Resources Be sure to subscribe to our YouTube channel. Video Marketing Madness video on demand! Like us on Facebook for all kinds of great info! Facebook.com/VideoMarketingMadness

Today on Video Marketing Madness - One Simple Way to Get New Video Clients (includes free checklist). Subscribe at: GoVmm.com Do a free evaluation of a prospect’s YouTube channel with a screen vid showing them how to improve. Compare to a good channel like Gillette. Also, critique their videos (title, tags, and descriptions are huge). Here’s a link to the checklist Ray uses: https://sowl.co/PhXl6 Video Marketing Madness made possible by Movo. It’s a great way to turn your smartphone into a pro camera. Check it out at RaytheVideoGuy.com/Resources Be sure to subscribe to our YouTube channel. Video Marketing Madness video on demand! Like us on Facebook for all kinds of great info!

Today on Video Marketing Madness - YouTube support programs that give you tons of extra functions and marketing ability. Subscribe at: GoVmm.com TubeBuddy: -Comes with a menu that makes it a lot easier to find creator functions -Give you a checklist of things to do to optimize your video -Has a thumbnail creator -Provides suggested tags and how you rank for those tags -Let’s you schedule and sunset videos -Let’s you add different defaults for different clients -Let’s you change information on exiting videos -There’s a competitive research function – including tags and content opportunities -Try it for FREE at TubeBuddy.com/RaytheVideoGuy vidIQ is good as well, but provides more competitor info. Video Marketing Madness made possible by Movo. It’s a great way to turn your smartphone into a pro camera. Check it out at RaytheVideoRuy.com/Resources Be sure to subscribe to our YouTube channel. Video Marketing Madness video on demand! Like us on Facebook for all kinds of great info! Facebook.com/VideoMarketingMa

Today on Video Marketing Madness – Video Ad Placements. How to choose the YouTube videos where you want your pre-roll ads - Subscribe at: GoVmm.com -When creating new campaigns, the select is “Ad Placement”. Enter the URLS of the YouTube videos where you want your pre-roll ads -Ray’s got a software that does the research on the video to use. He’s got a webinar coming up on this March 25, 2019 at 9 pm ET. Sign up at CouchQueen.com/GetClients Video Marketing Madness made possible by Movo. It’s a great way to turn your smartphone into a pro camera. Check it out at RaytheVideoGuy.com/Resources

Today on Video Marketing Madness - Microphones for Smartphones Subscribe at: GoVMM.com -If you can use a wired mic, lavaliers are best and not expensive. Make sure you have a smartphone adapter. -Sometimes you need to add a wireless pack to your lavalier. Be sure to get UHF -You can also get mics that attach to the top a tripod mount (above the camera). You’ll need a XLR adapter -Always test the lavalier placement and remember to turn off the AGC limiter Video Marketing Madness made possible by Movo. It’s a great way to turn your smartphone into a pro camera. Check it out at RaytheVideoGuy.com/Resources

Today on Video Marketing Madness - Having Fun with Live Video – Subscribe at: Govmm.com/ Live steaming software: -OBS Studio is free and is good for streaming produced videos from Skype or Zoom. OBSproject.com -mimoLive is what Ray uses. Full TV studio in a box and outputs to all the live video sites. Switcher, green screen, graphics and audio mixer. Mac only. Boinx.com/mimoLive -vMix is similar to mimoLive but is for PCs. vMix.com - BTW – NDI lets you use smartphones and tablets as cameras. NewTek.com/NDI Video Marketing Madness made possible by Movo. It’s a great way to turn your smartphone into a pro camera. Check it out at RaytheVideoGuy.com/Resources 203

Today on Video Marketing Madness - Why Aren’t You Doing YouTube Ads? Ray explains all the ways we can profit from YouTube ads. https://govmm.com/ -Boost your video content for as little as $5. -Target locally with pre-roll ads. Much cheaper and more clicks than normal PPC -Promote products like an e-commerce store. Targeting can be a challenge, so test. -Pre-roll ads work great for local businesses. Discovery ads are based on search and can work for a product -6 second ads in the middle of a vid are effective and you can do retargeting -Smart TV targeting to come Video Marketing Madness made possible by Movo. It’s a great way to turn your smartphone into a pro camera. Look at all of Movo’s stuff at RaysBonuses.com/Movo. Check out specific product offerings at PocketVideoPro.com/PR1 ---------- or PocketVideoPro.com/LV2

Today on Video Marketing Madness - What Ray Learned in Hawaii at the PI Lawyer Marketing Conference https://govmm.com/ -Tons of discussion at the conference about Hulu and YouTube being great ways to reach cord-cutters and avoid DVRs -Hulu has 40 million households. That’s about one third of the U.S.! -On YouTube -pre- roll ads work best Video Marketing Madness made possible by Movo. It’s a great way to turn your smartphone into a pro camera. Look at all of Movo’s stuff at RaysBonuses.com/Movo - Check out specific product offerings at PocketVideoPro.com/PR1    ---------- or PocketVideoPro.com/LV1 Be sure to subscribe to our YouTube channel. Video Marketing Madness video on demand!

Today on Video Marketing Madness - Pro Video for Your Smartphone https://govmm.com/ -Using your smartphone camera require more light -Amazon has light kits. 3 lights and stands -Lowes has the big curly que fluorescents -If you have fluorescent light in your office, change out with daylight balanced tubes -Make sure you have an external mic with the right connector Video Marketing Madness made possible by Movo. It’s a great way to turn your smartphone into a pro camera. http://www.raysbonuses.com/movo Be sure to subscribe to our YouTube channel. Video Marketing Madness video on demand!

Today on Video Marketing Madness - How to Reach TV Cordcutters https://govmm.com Cordcutters are folks that don’t have cable or satellite. Hulu is a great way to reach them with ads, but you minimally have to have a $30k a year budget. It works out to $0.03 per view though. Great way to reach millennials and Gen X. Today shows made possible by a how-to webinar on getting unlimited local leads. Go to RaytheVideoGuy.com/Leads Be sure to subscribe to our YouTube channel. Video Marketing Madness video on demand!

Today on Video Marketing Madness - YouTube Ads for 2019 https://govmm.com/ -Works well as simple promotions to get views -Promote local businesses – target by geo and demographics -Top-of-mind or direct sales -Website traffic -Define target audience -Not expensive -New for 2019 – target folks that don’t have cable or satellite – YouTube TV Video Marketing Madness made possible by FreeVideoEditor.co. It’s FREE and works on any platform and is very functional video editor. Be sure to subscribe to our YouTube channel. Video Marketing Madness video on demand!

Video Editors: Shotcut is free and open source at http://freevideoeditor.co | DaViinci Resolve is free at https://www.blackmagicdesign.com/products/davinciresolve | IMovie on your Mac is free Screen Capture: QuickTime on your Mac is free | CamStudio is free and open source https://camstudio.org | Screencast-O-Matic free and open source https://screencast-o-matic.com/ Live Stream: OBS Studio is free and open source https://obsproject.com/ File Hosting: Wasabi Hot Cloud Storage is the best price around https://wasabi.com/ Graphics – Gimp is like Photoshop except it’s free and open source https://www.gimp.org | Canva is free https://www.canva.com/ YouTube add-ons – Tubebuddy adds tons of extra functions to YouTube and it has a free version https://www.tubebuddy.com/raythevideoguy | Also, look at vidIQ https://vidiq.com Online Meetings – Zoom is free https://zoom.us Video Marketing Madness made possible by FreeVideoEditor.co. It’s FREE and works on any platform and is very functional video editor. h

Today on Video Marketing Madness - New Social Media Video Ideas Lots of great ideas for Facebook and Instagram: -Tall videos give you more real estate in timelines -You can then add information above and below your videos -VideoWrappr does that for you and will also build captions. Get it at RaytheVideoGuy.com/VideoWrappr -You can also build phone text message looking videos that get attention with TXTVideo. Get it at https://www.raythevideoguy.com/txtvideo Video Marketing Madness made possible by FreeVideoEditor.co. It’s FREE and works on any platform and is very functional video editor. Be sure to subscribe to our YouTube channel. Video Marketing Madness video on demand!

Today on Video Marketing Madness - 195 NDI and Why it Matters. -The NDI technology allows you to connect all kinds of video gear - wireless or wired – real time – no delays -So, for instance, you could use a bunch of old iPhones for studio cameras and switch between them -You need a computer with NDI interface software. Many switcher softwares, like mimoLive (what Ray uses), have NDI built in -Works low and high end -Check it out at NewTek.com/NDI Video Marketing Madness made possible by FreeVideoEditor.co. It’s FREE and works on any platform and is very functional video editor. Be sure to subscribe to our YouTube channel. Video Marketing Madness video on demand!

Today on Video Marketing Madness - Screen Capture Madness! You need a computer, a mic and software Screen capture software: -ScreenFlow for Mac only from Telestream for $100.00. Will interface with iPhone or iPad and it has a video editor. Ray loves it. -Camtasia for PC from TechSmith. Very functional for $299.00 -Jing from TechSmith. Very simple and light and will take static shots too. $50.00 Free: -Shotcut at FreeVideoEditor.co has screen capture -QuickTime for Mac is light and simple -CamStudio is also Free Video Marketing Madness made possible by FreeVideoEditor.co. It’s FREE and works on any platform and is very functional video editor. Be sure to subscribe to our YouTube channel. Video Marketing Madness video on demand! http://dld.bz/fttZA

-Automated responding to Messenger based on incoming message -Good to have because Facebook keeps track of response time to incoming page pm’s -Auto pay can be used -Embed on sales website and engage with client real time -Chat button in emails – “Chat Live” -Mass messaging – great open rates -Check out “Inboxr”. Ray’s got a special deal on it at RaytheVideoGuy.com/Inboxr Be sure to subscribe to our YouTube channel. Video Marketing Madness video on demand!

Today on Video Marketing Madness - Running YouTube Ads for Local Businesses -Instream and Discovery -Instream is top-of-mind – Discovery is targeted by keyword. More like PPC -Pay attention to the campaigns Video Marketing Madness made possible by FreeVideoEditor.co. It’s FREE and works on any platform and is very functional video editor. Be sure to subscribe to our YouTube channel. Video Marketing Madness video on demand!

Today on Video Marketing Madness – Interesting Ways to Find New Clients! -Cold phone calls. Get to know the gatekeeper -Trade shows -Email and voice broadcast. Lead Kahuna is good for this -Direct mail -Start a local business mastermind group with one of each business. E.g. one roofer, one injury attorney, etc. -Invite local businesses to come in and shoot a video for low cost/no cost -Use Facebook Messenger to reach out -People who bought vids from the directories like Y.P. and Dex Video Marketing Madness made possible by Lead Kahuna. Great way to generate leads with high personalized email and voice broadcast. Check it out at http://www.raysbonuses.com/leads/ Be sure to subscribe to our YouTube channel. Video Marketing Madness video on demand!