Video Marketing Madness

Today on Video Marketing Madness – Make Money Online with Lu using YouTube Videos. How to make affiliate sales with YouTube videos Make Money Online with Lu is a membership site in which Lu teaches how to make affiliate sales with YouTube videos. The level one course costs $0.99 upfront and $6.97 a month. Steve has taken the level one and two courses and has made sales on Amazon and Clickbank simply by implementing what Lu teaches. Lu has all kinds of great ideas and we talked about them in today’s podcast. His membership site is http://makemoneyonlinewithlu.com/ In YouTube, search on Make Money Online with Lu to find his channel. Today's episode is made possible by Movo! Get great microphones, stands and lights for your videos at http://www.rayslinks.com/movo

Today on Video Marketing Madness – Creating Screencast Videos. Ray has all the uses and tools Uses: Software reviews, demos and training. Sales presentations and letters. Ray uses screencast vids to evaluate YouTube channels and GMB profiles for clients and prospects. Project management communication is another app. Tools: Basic and inexpensive include Loom and Screencast-O-Matic. Both are cloud based. ScreenFlow for Mac and Camtasia for PC are very robust and include editors. http://rayslinks.com/screenflow or https://www.raythevideoguy.com/camtasia Today's episode is made possible by Movo! Get great microphones, stands and lights for your videos at http://www.rayslinks.com/movo

Today on Video Marketing Madness – 5 Steps to Effective Live Videos One – Schedule and be consistent Two – Don’t use the built-in mic on your camera or computer. Movo has some good mics. The LV1 is a lavalier for $18.00. The UM700 is a USB mic like the Blue Yeti for $90.00. (Yeti is more expensive.) Three – Use a good camera. The Logitech C920 is a good webcam Four -You’ll need steaming software to interface with the platform. OBS Studio is free Five – Good content – know your audience Ray’s having a contest! Enter now to WIN the Professional Smartphone Video Kit, consisting of the PR1 Smartphone holder and tripod mount and the VXR10 Condenser microphone. Go to http://rayslinks.com/movocontest to enter. The drawing is Wed 6/16/21. Todays episode is made possible by MOVO! Creators of high quality microphone and other video equipment. Check out their deals at http://rayslinks.com/movo

Today on Video Marketing Madness – YouTube Alternatives for hosting and players Why you do you need YouTube alternatives? Let’s say you have a training membership site and it costs $1000 to join. It’s easy to share the YouTube links embedded on your site. You want to protect your copyrighted content. Also, YouTube is notorious for taking down sales videos. What’s more, the YouTube player is ugly and they make it easy for folks to leave your website. Here’s are some alternatives: -Viddle. It’s new. It looks like the YouTube player, but you can turn functions on and off. It’s hosts your videos and you can build a channel like YouTube. Buy it at https://www.raythevideoguy.com/viddle -PressPlay2 – Build your own player with skins -Convertri – it hosts videos, it has a player and it’s a website page builder. All three in one. Get it at https://www.raythevideoguy.com/convertri Ray’s having a contest! Enter now to WIN the Professional Smartphone Video Kit, consisting of the PR1 Smartphone holder and tripod mount a

Today on Video Marketing Madness – Ranking Videos in 2021. Ray has the latest on ranking video in YouTube and Google -Know your keywords -Title – Keyword, phone number, name of company -Description – Keyword, short description of video, website, phone number, short business description, social media links, end with keyword set and links to previous vids. Use chapter marks – way to add keywords with keyword stuffing -Add to a playlist -Get views. Pay YouTube for views and ask friends, family and Facebook Groups -Comment on video and pin to the top of comments. -Syndicate to social medias, bookmarks and blogs. DFY is a good software for that. Find it at https://www.raythevideoguy.com/dfy3 Today's episode is made possible by Envato Elements! http://www.raythevideoguy.com/elements

Today on Video Marketing Madness – Simple Ways to Make High Engagement Videos. Real life examples from Ray the Video Guy Ray livestreams often to his escape room’s Facebook page using his phone, and then shares it out to all the social media sites. It gets a lot more engagement than other posts. He also does TV type shows from his office set. He switches between him live on camera and graphics like a puzzle of the day. This strategy can work for plumbers, electricians, gardeners, etc. Today's episode is made possible by Envato Elements! http://www.raythevideoguy.com/elements

Today on Video Marketing Madness – Running Hulu Ads. Ray has the new perimeters for placing Hulu ads. It’s now a lot easier to place Hulu ads and the minimum is now $500 (was $30k). They have very specific specs so check that. You can choose geo, demographics and where you want it placed content wise. Google “Hulu advertising” to get to the landing page. This episode made possible by the Movo UM700 podcasting mic Learn more at http://www.pocketvideopro.com/um700

Today on Video Marketing Madness – Graphics for Videos. Ray explores the types of graphics need and how to create them easily. Types of graphics and tools to create them: -Title screen – Photoshop, Canva. PowerPoint/Keynote/Google Slides -Lower thirds – Photoshop or Canva. Can’t be full screen. Size is 1920 x 1080 and place the graphic at the bottom and save as PNG -YouTube Thumbnails – Thumbnail Blaster is the easiest and best way to create thumbnails. https://www.raythevideoguy.com/thumbnailblaster -YouTube channel art. 16 x 9 image, info in the center. Photoshop and Canva are good for this -Templates make design easy and fast for anything. Ray loves Envato Elements. https://www.raythevideoguy.com/elements This episode made possible by the Movo UM700 podcasting mic Learn more at http://www.pocketvideopro.com/um700

Today on Video Marketing Madness – Webcam Mania. Ray gives us a bunch of webcam options. -Built in camera – OK but not great -Logitech C920. Good all-purpose webcam HD -Smartphone with Camo interface software. Best quality, but it had a conflict with Ray’s streaming software -Mivo Cam. Connects to smartphone and now has webcam capabilities. Very good quality, but everything is in focus. Little depth of field -DSLR. Canon provides the software interface Best Buy and Micro Center (25 locations in 16 states) should have all this stuff. This episode made possible by the Movo UM700 podcasting mic Learn more at http://www.pocketvideopro.com/um700

Today on Video Marketing Madness – Video for Google My Business. Ray talks about all the applications -Upload videos to GMB. It’s another way to optimize your GMB profile -Use videos instead of images on the weekly GMB posts -YouTube videos are a great way to create authority for your GMB. Be sure to backlink to your GMB shortcode. Today's show made possible by Envato Elements. Get all the stock media you need in one place for one price http://www.raythevideoguy.com/elements

Today on Video Marketing Madness – Social Media Madness. Great tips from Ray on how to profit with consistent social media posts. Ray quoted some figures on how often you should post to each site. Facebook Live gets the most views. For his escape room, Ray posts puzzles, memes, quotes of the day and videos. It’s not all about selling something. Be sure to interact with followers. You’ll need the help of another person, automation software, or both. Hootsuite and Bright Social are good. Here’s a new one - Social Post magic. Go to http://www.rayslinks.com/socialpostmagic to buy and get a big introductory discount and get a bigger discount using the code “cyber”.

Today on Video Marketing Madness – Animation for Everyone. Ray has a simple way to make professional video animation. It’s Viddyoze, and you can get it at https://www.raythevideoguy.com/viddyoze - Create animated videos in three clicks. Logos, backgrounds, live graphics, lower thirds, and intros and outros. It takes seconds, and they look good. It comes with some cool templates, and you can buy extra templates if you wish.

Today on Video Marketing Madness – Short Video Madness. Ray teaches us how to drive website traffic with short videos. TikTok is the king of 60 second videos and YouTube Shorts and Instagram Reels are trying to compete. Silly vids can be a way to drive traffic to your website. TikTok has brand and ad accounts. Types of vids: jokes, silly songs, tips, skits, pranks and toy demos. This episode made possible by EmailSpike! Get videos in your email as well as countdown timers at http://www.raythevideoguy.com/emailspike

Today on Video Marketing Madness – Virtual Studios. Learn how to set up a virtual video studio With a green screen and your iPhone, you have lots of options. There are virtual studio software “black boxes” out there with pre-loaded backgrounds and you can also buy virtual sets. Shoot the talent in front of a green screen and import to your editor. This episode made possible by EmailSpike! Get videos in your email as well as countdown timers at http://www.raythevideoguy.com/emailspike

Today on Video Marketing Madness – Reputation Videos. Ray makes the case for the benefits of Rep Videos and provides ways to produce and distribute. David Sprague’s product, “RepVideos,” automatically grabs 5-star reviews from Google, then creates and syndicates the videos. That product is available at http://rayslinks.com/repvideosreplay In the alternative, you can make them yourself (Steve uses PowerPoint) and use your favorite syndication software like Hootsuite, or others.

Today on Video Marketing Madness – Facebook Cover Videos. How to use videos instead of an image in the Facebook page banner area Upload the video and make it fit in the Facebook window. Be sure to have all in the info in the center of the video. 20 second minimum and 90 second max. Include audio, but make it so folks will understand without the sound on. Todays show made possible by Email Spike https://www.raythevideoguy.com/emailspike

Today on Video Marketing Madness – Videos in Your Emails. Finally, a way to embed videos in your email campaigns. Upload your video to a host, grab the link and put it in Email Spike, and it’ll give you the embed code for your emails. If the recipient’s email client doesn’t allow videos, it will show a gif. Ray has seen an increase in sales. Todays show made possible by Email Spike https://www.raythevideoguy.com/emailspike

Today on Video Marketing Madness – Easy Advertising Opportunities. Here are easy and cheap ways to make direct sales -Facebook. Start the campaign from the page and use the ad center. It's easy and quick and has a reporting feature. Ray gets good results for his escape room business. 230 clicks to the website where you can buy tickets, and they reached 7000 local people. With the "Book Now" feature, he got 350 clicks and reached 8000 people for $25.00. With a video, he got 1000 play-throughs for $20.00 -YouTube ads. He got 1000 click-throughs to the website where you can buy tickets for $1.10 a click, and that's cheap -Yelp – 185 page views, 38 leads, 14,000 local area impressions, and 102 click-throughs to the website where you can buy tickets. The cost was $1.50 a click. Yelp has deal and gift certificates, and it's a revenue share with Yelp. Lots of breakage with gift certificates. -Discount codes are an excellent way to track. Today’s episode made possible today by Adobe! Get Photoshop, Illustrator and

Today on Video Marketing Madness – Text Message Marketing. Ray shares how he’s growing his business with text messaging. First of all, be sure to get Dr. Ben Atkins’ How-To book and videos. For his escape room business, Ray has 5000 phone numbers, and the outgoing campaigns go through Twilio. He got a 90% open rate! Text message marketing is big for restaurants; send out a coupon on slow nights, for instance. Also significant for chiropractors, dentists, and movie theatres. Ray has it set up so he and his employees can start campaigns through their phones. He’s building his list with lobby posters, email campaigns, cards, videos, Spotify ads, and the website. The message is text “Escape” to 00000 to get $5 off the next visit. Today’s episode made possible today by Adobe! Get Photoshop, Illustrator and more for one low monthly price at http://www.rayslinks.com/adobecs

Today on Video Marketing Madness – The Power of Facebook Marketing. Ray tells us how he’s growing his escape room business with Facebook. Action plan: -Invite friends to like the page -Post decent content. – Curate and schedule for 6 months -He has run lots of Facebook video ads. YouTube as well -He made sure all the page info is completed -Added lots of videos and images. The vids get a lot of attention -He checks post likes to see if any are not fans yet, and invites those who aren’t -Ray has doubled billing since buying the escape room Today’s episode made possible today by Adobe! Get Photoshop, Illustrator and more for one low monthly price at http://www.rayslinks.com/adobecs