Video Marketing Madness

Today on Video Marketing Madness –YouTube Shorts Revenue Share. Ray and Steve outline that and Steve has a cool Shorts case study. Starting in 2023, YouTube will offer a 45% revenue share on shorts but you have to be a member of the partner program. To apply, you need 1000 subscribers and 90 million views in 90 days. Whoa! But for some, it’s very doable. Create and upload often. Steve may not get there but has found he’s getting more attention with Shorts for his Trains Youtube channel. Zubtitle.com is a cloud based software that lets him upload an existing horizontal video, trim it to up to 60 seconds, and auto formats it to Shorts specs in a few minutes. Today he uploaded a Short and it got 1000 views quickly. It draws attention to his channel. Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo Check out Steve’s YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains

Today on Video Marketing Madness –The Rise of A.I. Artwork - Ray talks about some new software he’s tested. It’s called Graiphics. Check it out at https://www.raythevideoguy.com/graiphics - It’s great for creating good online graphics like banners, logos, and photos - as well as website and video graphics. Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo Check out Steve’s YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains

Today on Video Marketing Madness –Setting Up a 24/7 Online TV Station. Ray is doing that now. Ray is working with a company to set up a live streaming channel that feeds to Roku, Fire TV, Apple TV, Android TV, and others. It’s custom-built and will be a real estate 24/7 linear TV channel. While it will have some on-demand videos like YouTube, it will stream different programs all the time like a regular TV channel. There will also be interactive features for direct sales. Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo Check out Steve’s YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains

Today on Video Marketing Madness –How YouTube Helps Online Marketing. Steve has a case study on improving Google rankings using YouTube as part of the mix. Steve’s trains YouTube channel is 12 years old, and he noticed Youtube was suggesting videos from folks he subscribed to way back way. All had given up on their channel years ago, and some of them were big names. It appears YouTube is not in the marketing mix. Steve found using YouTube videos as part of the mix pushed up Google Business Profiles(GBP) and website blog posts. A lawn care service went from #23 to #8, and website blog posts rank higher when a video is embedded. Steve starts by opening up a channel under the Google account with the client’s Google Business Profile. He phone verifies and optimizes it. Copy for the 1000-word blog and the 250-word GBP posts match the requirements for the new Google “Helpful Content” algorithm. The video is the same title as the post and the name of the business and the city and state. The copy for the 60-seco

Today on Video Marketing Madness –The Importance of Online Reviews. Ray tells us how to get online reviews and why. Google, Facebook, and Yelp are the top three. Remember to ask for a video review and you can post that on all your social media, including your Google Business Profile. You need to get online reviews because folks will gravitate to businesses with lots of 5-star reviews, and they need to be recent as well. Also, it’s a ranking factor with Google Business Profiles. Start by having good customer service and then ask for reviews. With his escape room business, Ray hands out cards with a code that takes folks to his Google Business Profile. He incentivizes employees by giving them $5 for every review that mentions their name. Pay attention to Facebook and Yelp. Ray is not crazy about Yelp, but iPhones and Alexa default to it, so you have to have it. The reason Ray doesn’t like it is you get more bad reviews and not as many 5-star reviews if you don’t run ads with them. Today’s episode is made po

Today on Video Marketing Madness – Build Your Business with Local Videos Ray built a Community Facebook page, “Loganville News and Events.” He is shooting a lot of video interviews with local businesses. It’s great for networking and for the businesses, it builds content and authority. Good community service and more biz for Ray. Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo Check out Steve’s YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains

Today on Video Marketing Madness – Local Social Community Videos. Ray tells us how to get more business. Ray owns an escape room in Loganville GA and he built a community Facebook page called, “Loganville News and Events.” There is some news content and promotion. But restaurant reviews are huge and Facebook Lives of events are big too. He also does live videos from retail locations, as well as producing interview videos. It’s been great networking for Rays’ video/social media/website business. Listen to the case study on mini golf. 0 to busy. Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo Check out Steve’s YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains

Today on Video Marketing Madness – Set up Roku & Amazon Fire Channels. Ray tells us how. Ray stood up the DuPont network it it averages 200,000 views. He’s standing up a new channel on real estate investing. You have more control over content and monetization than what you get with YouTube, and there is a low cost per entry. There’s lots to do like coding and hosting the video files, but TV Fire Boss does it all for you and they have training to go with it. It’s at https://www.raythevideoguy.com/tvbossfire Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo Check out Steve’s YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains

Today on Video Marketing Madness – Mike Cyr from Virtual Railfan. VR live streams 24/7 for railfans on YouTube from about 50 locations. We talk to Mike about how they set up their live streaming network, what cameras they use and how their YouTube channel took off like a rocket. Listen in for all sorts of tips and great success stories. Their website is https://virtualrailfan.com/ Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo Check out Steve’s YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains

Today on Video Marketing Madness – The YouTube Back Office. Ray updates us on everything in the YouTube back office and how it benefits your channel. Analytics tells what videos perform and what works. Watch hours again will show you what’s working. You need 4000 watch hours in a year to be monetized. Number of subscribers - are you gaining or losing? When are people watching your videos? And there’s much more so listen to this episode. Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo Check out Steve’s YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains

Today on Video Marketing Madness – Short Form Videos Update. Ray has an update on short-form videos. Steve started with an update on YouTube Clips tests he’s doing. Ray does a lot of daily TikToks and IG Reels for his escape room, which can work for any number of retail businesses. He mostly makes short videos of scaring people in one of the rooms and gets up to 65,000 views. It’s excellent word-of-mouth advertising, and new customers come in and mention the short vids and are excited. No other form of advertising does this, and it’s FREE! Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo Check out Steve’s YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains

Today on Video Marketing Madness – YouTube Clips and Chapters & Cool Hardware. Lots of stuff you can use NOW! We’ve covered YouTube Clips in a previous show - https://govmm.com/youtube-clips/ - and Steve ran a test. Using Clips in some of the Facebook Groups he belongs to, Steve saw a nice bump in views for the full videos. We also covered Chapters before - https://govmm.com/youtube-chapters/ - and Ray discovered they show up in YouTube search results, so we discussed benefits. Finally, Ray found some nice hardware in the Vivitar Creator Series. It’s a thumb drive that lets you go from HDMI to USB or USBC, and you can do screen capture from things like Xbox. Cool stuff. He got it at Walmart for $19.88. Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo Check out Steve’s YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains

Today on Video Marketing Madness – YouTube Clips. Ray explains how to use this new feature and why. You can grab 5 to 30 seconds from any video and make a clip out of it. Use the scissors icon underneath the video on the watch page. YouTube then creates a new URL for the clip, and it then has its own watch page. The full video is greyed out behind it. It’s a way to grab someone’s interest and entice them to watch the full video. Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo Check out Steve’s YouTube channel – “Steve Sleeper Trains”. Subscribe and hit the thumbs-up button. It will really help him out. https://www.youtube.com/c/SteveSleeperTrains

Today on Video Marketing Madness – AI Voiceovers. Ray has found software that does a great job with AI voiceovers and video. Ray played some sample audio. The software is VidVoicer and you can get it for $30 at https://www.raythevideoguy.com/vidvoicer Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo Check out Steve’s railfan YouTube channel – subscribe and hit the thumbs up button https://www.youtube.com/c/SteveSleeperRailfan

Today on Video Marketing Madness – Horizontal vs Vertical Videos. Ray explains the benefits and uses of horizontal and vertical videos. Vertical is best for Facebook Live, Instagram Reels, Youtube shorts and TikTok. Great for selfie vids. Horizontal is best for YouTube and YouTube ads, TV and Desktop. Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo Check out Steve’s railfan YouTube channel – subscribe and hit the thumbs up button https://www.youtube.com/c/SteveSleeperRailfan

Today on Video Marketing Madness – Why Live Videos Matter. Ray talks about why they are important and how to network with Live Videos. The audience can interact, it’s an easy content creator and Facebook and Youtube will push it out to more people. Ray uses it for networking. He’s friends with a restaurant owner and she goes live a few times per week. Ray watches, likes and comments, and she gives his escape room a shout out and that’s how they got to be friends. Ray also gives shout outs to businesses. Today’s episode is made possible by Movo! Get great microphones, stands and lights for your videos at http://www.rayslinks.com/movo Check out Steve’s railfan YouTube channel – subscribe and hit the thumbs up button https://www.youtube.com/c/SteveSleeperRailfan

Today on Video Marketing Madness – YouTube Chapters – Ray tells us about the benefits of Youtube Chapters and how to create them You can break your video up into chapters which is great for training videos because people can zero in on what they need. Format 0:00(space)description but use keywords. Needs to start at 0:00 for the first chapter. Today’s episode is made possible by Movo! Get great microphones, stands and lights for your videos at http://www.rayslinks.com/movo Check out Steve’s railfan YouTube channel – subscribe and hit the thumbs up button https://www.youtube.com/c/SteveSleeperRailfan

Today on Video Marketing Madness – Producing Your Own TV Show - Ray talks about a TV show he does and how it can benefit you. The show is “Impossible Challenge” were teams try to beat each other for prizes at Ray’s escape room, Impossible Escape. It’s great brand building for the business and will air on the Dupoint streaming network. They are in the process of producing 13 episodes for season one. The content can be repurposed for Youtube, TikTok, etc. Today’s episode is made possible by Movo! Get great microphones, stands and lights for your videos at http://www.rayslinks.com/movo Check out Steve’s railfan YouTube channel – subscribe and hit the thumbs up button https://www.youtube.com/c/SteveSleeperRailfan

Today on Video Marketing Madness – Unusual Uses for Video. Ray and Steve have great ideas on video content. Ray is producing an escape room game show for the Dupont streaming network with the hope of generating more business for his escape room. Weekly live talk shows on YouTube can work for estate planning lawyers, financial planners and others. Be sure to syndicate to all the social medias. A friend of Rays’ does a weekly professional wrestling show sponsored by his mortgage company. Education short form content can work as well. Today’s episode is made possible by Movo! Get great microphones, stands and lights for your videos at http://www.rayslinks.com/movo Check out Steve’s railfan YouTube channel – subscribe and hit the thumbs up button https://www.youtube.com/c/SteveSleeperRailfan

Today on Video Marketing Madness - Does Ray’s Teaching Matter? Ray has an excellent case study of how he helped a new customer’s YouTube channel The client helps people with neuropathy. Ray took them from 85 to 500 subscribers, 10,000 to 32,000 views, 0 to 2000 watch hours, and they are getting lots of comments in one month. Views are coming from Facebook, YouTube searches, and suggested videos from YouTube. They are starting to run ads, and their channel and videos are correctly optimized. Today's episode is made possible by Movo! Get great microphones, stands and lights for your videos at http://www.rayslinks.com/movo Check out Steve’s railfan YouTube channel - subscribe and hit the thumbs up button https://www.youtube.com/c/SteveSleeperRailfan