Video Marketing Madness

Today on Video Marketing Madness – Get Ready To Rumble! - Rumble is a new video platform and Ray walks us through it. Rumble is a bit of a YouTube cast off network for politics and sports. Steven Crowder was demonitized on YouTube but he making a million dollars on Rumble. Also, some wrestling shows are doing very well. Ray has opened a channel and is testing it. Go to https://rumble.com/ - No minimums to get monetized. Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo Check out Steve’s YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains

Today on Video Marketing Madness – How to Get More Youtube Views. Ray talks about many different ways. -YouTube ads - https://buyyoutubviews.com/ Real people watching your videos, least expensive, but it makes Ray nervous - https://sprizzy.com/ They run Youtube ads for you - https://famefuel.co/ Ray really likes this one. He always gets the $29.00 package and it gets about 2000 views for his client along with likes and subs. They place your vid with similar videos. They also have a monetization service. YouTube is OK with them. Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo Check out Steve’s YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains

Today on Video Marketing Madness – ANYONE can shoot pro video - We talked about the benefits of using your smartphone to shoot pro video. iPhone started the trend of digital HD video with a smartphone. iPhone and Samsung Galaxy shoot better video than the $8000 cameras from 10 years ago. Having the lighting just right used to be a bigger issue than it is now. Facebook and YouTube Lives are much easier with your phone and you have tons of options for mic and lighting connections. (Take a look at Movo.) Ray’s not a fan of DSLRs for shooting videos. Phones give you way more options. Word to the wise from Ray, be careful using cheap, small laptops to shoot videos. The batteries swell up and pop the screen. Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo Check out Steve’s YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains

Today on Video Marketing Madness – YouTube News You Can Use Here are some news stories we talked about: -YouTube Shorts Monetization: How Revenue Sharing Works -Google launches Bard, its answer to ChatGPT -Google Search podcast carousel going away -An Easier Way To Handle YouTube Community Guidelines Issues -YouTube is rolling out an update to how creators reply to comments with Shorts. -Express yourself w/ YouTube Emotes -NFL ‘Sunday Ticket’ headed to YouTube beginning next season -Google’s John Mueller Cautions Against Keyword-Rich Domains Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo Check out Steve’s YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains

Today on Video Marketing Madness – Generating Online Content with AI. Everything you need to know about AI. Ray does social media posts for a local insurance agent. To get the posts he needs, he tells the software to give him 20 posts about life insurance. Then he feeds it to Canva and gets 20 graphics for the posts. AI is also good for video scripts, video descriptions, keyword research, hashtags, chapters for a book, and other stuff. It’s ChatGPT and you can find it at https://openai.com/ - it’s free for now. They also have a graphics creator and it’s DALL·E 2 Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo Check out Steve’s YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains

Today on Video Marketing Madness – Online Video Distribution in 2023. Everything you need to know on how to do it. One of Steve’s clients is an attorney who wants to record case study videos and then make blogs of it and distribute it. Ray suggested making a longer horizontal video that can be transcribed and used as a blog entry with the YouTube video embedded on the blog page. Then make a vertical short that can be distributed to YouTube Shorts, Facebook Page Reels, Instagram Reels, and TikTok. If you want to administer the client’s TikTok, this article will explain how to do that: https://ads.tiktok.com/help/article/add-users-tiktok-business-center - It has to be vertical and uploaded from a phone. Just hit the + button. You need to friend your client’s profile on Facebook, and they can then make you an admin of their Facebook business page. Be sure the video is vertical, and look for the three dots and select Reels. IG Reels. Make sure the client has attached their Facebook to their IG. that should al

Today on Video Marketing Madness – Using Video with Social Media. Ray has some keen case studies. With your Facebook pages and groups, you need to give folks a reason to follow or join. Consider a variety of fun posts including videos. Facebook Live does well for Loganville News and Events, and Ray says hi to as many folks as he can. Up to 100 people with join in. Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo Check out Steve’s YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains

Today on Video Marketing Madness – Creating a Hyper Local TV Network. Ray talks about what he’s doing. His hyper-local TV network is for Loganville GA, and it’s available on all the streaming services like Roku. So far it business spotlights but they would like to add locally based entertainment shows and have it on in the lobbies of local businesses. Ray also had case studies of Reels going viral and a Loganville Deals website he’s building. Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo Check out Steve’s YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains

Today on Video Marketing Madness – Latest Updates Google Business Profile and YouTube Updates. Ray and Steve walk through the latest stuff. Starting soon, you will be able to monetize videos with music in them, as long as you share. The new YouTube trim tool for banner ads New mobile look for YouTube New Google algorithm Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo Check out Steve’s YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains

Ray is out of pocket today, so Steve did a quick 10-minute update on  YouTube Shorts and Handles plus Smartphone Stats Good info.

Today on Video Marketing Madness –YouTube Shorts Revenue Share. Ray and Steve outline that and Steve has a cool Shorts case study. Starting in 2023, YouTube will offer a 45% revenue share on shorts but you have to be a member of the partner program. To apply, you need 1000 subscribers and 90 million views in 90 days. Whoa! But for some, it’s very doable. Create and upload often. Steve may not get there but has found he’s getting more attention with Shorts for his Trains Youtube channel. Zubtitle.com is a cloud based software that lets him upload an existing horizontal video, trim it to up to 60 seconds, and auto formats it to Shorts specs in a few minutes. Today he uploaded a Short and it got 1000 views quickly. It draws attention to his channel. Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo Check out Steve’s YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains

Today on Video Marketing Madness –The Rise of A.I. Artwork - Ray talks about some new software he’s tested. It’s called Graiphics. Check it out at https://www.raythevideoguy.com/graiphics - It’s great for creating good online graphics like banners, logos, and photos - as well as website and video graphics. Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo Check out Steve’s YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains

Today on Video Marketing Madness –Setting Up a 24/7 Online TV Station. Ray is doing that now. Ray is working with a company to set up a live streaming channel that feeds to Roku, Fire TV, Apple TV, Android TV, and others. It’s custom-built and will be a real estate 24/7 linear TV channel. While it will have some on-demand videos like YouTube, it will stream different programs all the time like a regular TV channel. There will also be interactive features for direct sales. Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo Check out Steve’s YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains

Today on Video Marketing Madness –How YouTube Helps Online Marketing. Steve has a case study on improving Google rankings using YouTube as part of the mix. Steve’s trains YouTube channel is 12 years old, and he noticed Youtube was suggesting videos from folks he subscribed to way back way. All had given up on their channel years ago, and some of them were big names. It appears YouTube is not in the marketing mix. Steve found using YouTube videos as part of the mix pushed up Google Business Profiles(GBP) and website blog posts. A lawn care service went from #23 to #8, and website blog posts rank higher when a video is embedded. Steve starts by opening up a channel under the Google account with the client’s Google Business Profile. He phone verifies and optimizes it. Copy for the 1000-word blog and the 250-word GBP posts match the requirements for the new Google “Helpful Content” algorithm. The video is the same title as the post and the name of the business and the city and state. The copy for the 60-seco

Today on Video Marketing Madness –The Importance of Online Reviews. Ray tells us how to get online reviews and why. Google, Facebook, and Yelp are the top three. Remember to ask for a video review and you can post that on all your social media, including your Google Business Profile. You need to get online reviews because folks will gravitate to businesses with lots of 5-star reviews, and they need to be recent as well. Also, it’s a ranking factor with Google Business Profiles. Start by having good customer service and then ask for reviews. With his escape room business, Ray hands out cards with a code that takes folks to his Google Business Profile. He incentivizes employees by giving them $5 for every review that mentions their name. Pay attention to Facebook and Yelp. Ray is not crazy about Yelp, but iPhones and Alexa default to it, so you have to have it. The reason Ray doesn’t like it is you get more bad reviews and not as many 5-star reviews if you don’t run ads with them. Today’s episode is made po

Today on Video Marketing Madness – Build Your Business with Local Videos Ray built a Community Facebook page, “Loganville News and Events.” He is shooting a lot of video interviews with local businesses. It’s great for networking and for the businesses, it builds content and authority. Good community service and more biz for Ray. Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo Check out Steve’s YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains

Today on Video Marketing Madness – Local Social Community Videos. Ray tells us how to get more business. Ray owns an escape room in Loganville GA and he built a community Facebook page called, “Loganville News and Events.” There is some news content and promotion. But restaurant reviews are huge and Facebook Lives of events are big too. He also does live videos from retail locations, as well as producing interview videos. It’s been great networking for Rays’ video/social media/website business. Listen to the case study on mini golf. 0 to busy. Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo Check out Steve’s YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains

Today on Video Marketing Madness – Set up Roku & Amazon Fire Channels. Ray tells us how. Ray stood up the DuPont network it it averages 200,000 views. He’s standing up a new channel on real estate investing. You have more control over content and monetization than what you get with YouTube, and there is a low cost per entry. There’s lots to do like coding and hosting the video files, but TV Fire Boss does it all for you and they have training to go with it. It’s at https://www.raythevideoguy.com/tvbossfire Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo Check out Steve’s YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains

Today on Video Marketing Madness – Mike Cyr from Virtual Railfan. VR live streams 24/7 for railfans on YouTube from about 50 locations. We talk to Mike about how they set up their live streaming network, what cameras they use and how their YouTube channel took off like a rocket. Listen in for all sorts of tips and great success stories. Their website is https://virtualrailfan.com/ Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo Check out Steve’s YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains

Today on Video Marketing Madness – The YouTube Back Office. Ray updates us on everything in the YouTube back office and how it benefits your channel. Analytics tells what videos perform and what works. Watch hours again will show you what’s working. You need 4000 watch hours in a year to be monetized. Number of subscribers - are you gaining or losing? When are people watching your videos? And there’s much more so listen to this episode. Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo Check out Steve’s YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains