Skift

Hilton and Marriott warn that AI platforms could disrupt direct bookings, Sabre partners with PayPal and Mindtrip to enable fully conversational “agentic” trip booking, and Tripadvisor reports continued traffic declines as AI search overviews reshape discovery. On today’s Skift Daily Briefing, ⁠Sarah Dandashy⁠ breaks down how hotels are bracing for chatbot-driven distribution, why conversational planning is moving toward real transactions, and what shrinking search traffic means for travel brands built on the old funnel. This episode is presented by ⁠⁠⁠⁠Lodgify!⁠⁠⁠⁠ Articles Referenced: ⁠⁠⁠⁠⁠⁠⁠Honorable Mention: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@AskAConcierge on IG⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ New Marriott and Hilton Filings Reveal Risks From AI Platforms to Direct Bookings Tripadvisor Sees Traffic Decline from AI Overviews, Considers “Strategic Alternatives” (Again) Sabre, PayPal, and Mindtrip Partner on Agentic AI Travel Booking Connect with Skift LinkedIn:

Marriott leans into “live tourism” as a steady growth engine around the Olympics and World Cup, Klook launches a creator-driven spring role to convert cherry blossom buzz into bookings, and Dubai International Airport posts its busiest year ever while scaling for even bigger capacity. On today’s Skift Daily Briefing, Sarah Dandashy unpacks how major events are becoming predictable revenue lanes, why creator-led travel planning is evolving into a direct booking funnel, and how Dubai is engineering airport infrastructure as a competitive advantage. Articles Referenced:Marriott Expects Olympics and World Cup Lift — Live Tourism as the New NormKlook’s Chief Spring Officer Role Signals a Deeper Bet on Creator-Led Travel BookingDubai Airport Records Busiest Year Ever

OpenAI begins testing ads inside ChatGPT, Bad Bunny’s Super Bowl moment puts Puerto Rico in the global spotlight, and MGM powers its Las Vegas Strip properties with solar to lock in long-term energy costs. On today’s Skift Daily Briefing, Sarah Dandashy⁠ breaks down how conversational AI is becoming a new travel marketing channel, whether cultural buzz can convert into destination bookings, and why MGM’s renewable energy move is as much about financial control as sustainability. This episode is presented by ⁠⁠⁠⁠Lodgify!⁠⁠⁠⁠ Articles Referenced: Honorable Mention: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@AskAConcierge on IG⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ OpenAI Tests ChatGPT Ad Pilot — Travel Brands Are Watching Bad Bunny Brought Buzz. Can Discover Puerto Rico Turn It Into Bookings? MGM Now Powers All Its Las Vegas Strip Properties With Solar — Here’s How Connect with Skift LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/com

Hilton faces escalating activist pressure over ICE housing, American Airlines flight attendants issue a no-confidence vote in CEO Robert Isom, and GLP-1 drugs like Ozempic begin reshaping how travelers spend on food, alcohol, and wellness. On today’s Skift Daily Briefing, Sarah Dandashy⁠ unpacks how reputational risk is turning personal for hotel brands, why labor tensions at American signal deeper operational strain, and how weight-loss drugs are quietly reallocating travel dollars. This episode is presented by ⁠⁠⁠⁠Lodgify!⁠⁠⁠⁠ Articles Referenced: Honorable Mention: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@AskAConcierge on IG⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ American Airlines FlightAttendants Issue No-Confidence Vote in CEO Robert Isom America’s Vacation Was Built on Gluttony. Ozempic Killed the Buzz Activists Target Hilton CEO’s Home Over ICE Housing Connect with Skift LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/compan

U.S.–Europe travel demand is slipping ahead of the 2026 World Cup, showing how quickly sentiment can reshape even marquee travel moments. At the same time, Google’s AI-powered search is changing how trips are discovered, with more planning happening inside conversations instead of clicks. And Accor is tying staff bonuses to climate goals, signaling that sustainability is becoming a real operational lever — not just a brand message. On today’s Skift Daily Briefing, ⁠⁠Sarah Dandashy⁠⁠⁠ breaks down what these stories say about demand volatility, AI-driven discovery, and how sustainability is becoming an operational strategy in travel. This episode is presented by ⁠⁠⁠⁠Lodgify!⁠⁠⁠⁠ Articles Referenced: Honorable Mention: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@AskAConcierge on IG ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Europe–U.S. July Bookings Drop Sharply Ahead of World Cup Google Earnings Show How AI Search Is Reshaping Travel Discovery Accor Links Staff Bonuses to Climate Goals —

Travel brands are facing a “more for less” moment — and nowhere is that tension clearer than in the midscale hotel segment. As inflation, debt, and deferred renovations squeeze owners, major hotel groups are racing to protect trust by cutting renovation costs, tightening quality controls, and launching new brands designed to actually work at lower price points. Travel marketing around the Super Bowl is also getting more selective. With ad costs soaring, brands are opting for sharper positioning over splashy presence — using the moment to signal product upgrades, cultural shifts, or long-term partnerships rather than betting everything on one expensive spot. And in meetings and events, planners are borrowing directly from festivals as attendees demand experiences that feel immersive, interactive, and worth sharing. From roaming performers to live artists and unexpected moments, entertainment is shifting from background programming to a core part of how events create memory and meaning. On today’s Skift Dail

Google’s latest AI search updates are pushing the experience closer to a personalized travel concierge, blending answers, follow-up questions, and private context into a single planning flow. As more inspiration and decision-making happens inside Google’s interface, travel brands face a tougher challenge staying visible — and differentiated — before a traveler ever clicks through. The 2026 FIFA World Cup is also reshaping expectations for corporate travel, with companies treating the tournament as a multi-city business platform rather than a single-event trip. From executive hosting to incentive travel, the opportunity is big — but so are the logistical risks tied to visas, borders, and timing across three countries. And at Kayak, a leadership change signals how much travel search itself is in flux. As longtime CEO Steve Hafner shifts focus toward AI innovation and a new chief takes the helm, the move underscores a broader transition in how travelers compare options and move from question to decision. On t

AI agents are beginning to network with each other, and travel booking is emerging as one of the most consequential use cases. As autonomous agents gain the ability to plan and execute trips on their own, the competitive battle may shift from search rankings to being embedded as the default choice inside AI-driven decision tools. Meanwhile, warming winters are putting mounting pressure on ski resorts, exposing the limits of snowmaking as a long-term solution. With fewer reliable snow days and growing climate volatility, resorts are facing structural challenges that efficiency upgrades alone can’t solve. And Marriott’s CEO outlines how the hotel giant is reshaping its strategy to stay closer to customers earlier in the planning process, from pushing deeper into midscale to expanding experiences and non-room revenue — all as new intermediaries challenge who truly “owns” the traveler. On today’s Skift Daily Briefing, ⁠Sarah Dandashy⁠⁠ breaks down what these developments say about distribution, climate risk, a

Accor becomes one of the first major hotel groups to show up inside ChatGPT, signaling how early-stage travel discovery is shifting into AI conversations. Meta outlines a future where inspiration, shopping, and customer service collapse into a single scroll — with big implications for travel brands. And Southwest leans fully into assigned seating, bag fees, and OTA partnerships as it prioritizes profitability over differentiation. On today’s Skift Daily Briefing, Sarah Dandashy breaks down what these moves reveal about where travel distribution, marketing, and airline economics are headed next. This episode is presented by ⁠⁠⁠Lodgify!⁠⁠⁠ Articles Referenced:⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠Honorable Mention: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@AskAConcierge on IG⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠Accor Launches App in ChatGPT to Compete for Early Bookings Smart Glasses to AI Agents: 4 Shifts for Travel From Meta’s Earnings Southwest Expects Boost From Bag Fees, Assigned Seating Connect with

Hilton is reportedly preparing a new brand aimed squarely at smaller college towns, expanding its Graduate strategy with a more accessible concept called Undergraduate by Hilton. As immigration enforcement ramps up and travel infrastructure gets pulled into the spotlight, much of the U.S. travel industry is choosing silence — raising questions about neutrality, values, and risk. And Taiwan’s Starlux Airlines unveils a gold Airbus A350, turning an aircraft into a flying branding experiment in the attention economy. On today’s Skift Daily Briefing, Sarah Dandashy breaks down what these moves say about branding, positioning, and strategy in travel right now. This episode is presented by ⁠⁠Lodgify!⁠⁠ Articles Referenced:⁠⁠⁠ ⁠⁠⁠⁠⁠Honorable Mention: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@AskAConcierge on IG⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Hilton’s Next Brand: ‘Undergraduate’ Hotels for Small College Towns — Scoop U.S. Travel Industry Stays Silent During Immigration Crackdown Is This

Ian Schrager teams up with Highgate to finally scale the Public Hotels brand, betting that vibe can work at volume if the operations are right. Europe flirts with World Cup boycott chatter tied to U.S. politics, raising fresh concerns about inbound demand ahead of 2026. And American Airlines says January bookings are back, led by premium and corporate travelers as the airline doubles down on its front-of-the-plane strategy. On today’s Skift Daily Briefing, Sarah Dandashy breaks down what’s shifting in hotels, global tourism sentiment, and airline demand as 2026 takes shape. This episode is presented by ⁠Lodgify!⁠ Articles Referenced:⁠ ⁠⁠⁠⁠Honorable Mention: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@AskAConcierge on IG⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Ian Schrager Taps Highgate to Expand Public Hotels Brand World Cup Boycott Chatter Grows in Europe After Trump’s Greenland Push American Sees Bookings Rebound in January, Expects Revenue to Grow Connect with Skift LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

A massive winter storm slams U.S. air travel, triggering more than 10,000 flight cancellations and ripple effects nationwide. Agoda’s CEO delivers a blunt message on AI adoption as travel companies shift from testing to full-scale execution. And Saudi Arabia hits pause on parts of Vision 2030, signaling a recalibration from spectacle to feasibility. On today’s Skift Daily Briefing, Sarah Dandashy breaks down what travelers need to know, how OTAs are reorganizing around AI, and why Saudi’s mega-projects are entering a new phase of reality checks. This episode is presented by Lodgify! Articles Referenced: Winter Storm Slams U.S. — Airlines Cancel 10,000+ Flights ⁠⁠⁠⁠⁠From Vibe Coding to Exclusive LLM Deals: AI Takeaways From Agoda’s CEO ⁠Saudi’s Vision 2030: Neom Scale-Back and Winter Games Delay ⁠⁠⁠Honorable Mention: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@AskAConcierge on IG⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Skift LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

We’re sharing a preview of a new podcast from Skift called Skift Take Sessions. Skift Take Sessions is a weekly, journalist-led podcast built from the most important conversations shaping the global travel industry. Each episode features candid interviews with CEOs and senior leaders across airlines, hotels, and travel platforms, recorded live at Skift events and expanded with context around why the conversation matters now and what we learned. Hosted by Wil Slickers, the show brings listeners inside executive-level thinking from leaders at companies like Hilton, Expedia Group, Airbnb, JetBlue, and more. New episodes drop every week. Listen and follow Skift Take Sessions: Apple Podcasts: ⁠⁠https://podcasts.apple.com/us/podcast/skift-take-sessions/id1871511773⁠⁠ Spotify: ⁠⁠https://open.spotify.com/show/4oKApv7z0I65VpySjh9rqP?si=2e8f1e3e83e8459d⁠⁠ Skift.com: ⁠⁠https://skift.com/skift-travel-podcasts/

Hotel tech moves toward autonomous operations, Apple prepares to turn Siri into a true AI chatbot, and United weighs in on how a proposed credit-card interest cap could reshape airline loyalty economics. On today’s Skift Daily Briefing, Sarah Dandashy breaks down why Mews’ $300 million raise signals a shift toward AI-run hotel operations, what Apple’s next move means for travel booking inside conversational assistants, and why United believes new credit rules could hit its competitors harder than itself. Articles Referenced: ⁠⁠⁠⁠Mews Raises $300 Million to Prove AI Can Run Hotel Operations ⁠⁠Google’s Advice for Travel Brands: Forget Generic Keywords, AI Can Read Your Photos United CEO: 10% Credit Card Cap Would Hit Rivals Harder ⁠⁠Honorable Mention: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@AskAConcierge on IG⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Skift LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/company/skift/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Ryanair turns a public spat with Elon Musk into a masterclass in attention economics, Google offers blunt advice to travel brands navigating AI-driven discovery, and Outsite secures private equity backing for its “social extended stays” model. On today’s Skift Daily Briefing, Sarah Dandashy breaks down how controversy is becoming a low-cost marketing strategy, why visuals and reviews now matter more than generic keywords, and how hospitality is packaging belonging as a scalable product — without blowing up the balance sheet. This episode is brought to you by ⁠Lodgify!⁠ Articles Referenced: Ryanair Turns Elon Musk Feud Into (Yet More) Free Marketing Google’s Advice for Travel Brands: Forget Generic Keywords, AI Can Read Your Photos Outsite Lands Private Equity Backing for ‘Social Extended Stays’ – Exclusive ⁠⁠⁠Honorable Mention: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@AskAConcierge on IG⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Skift LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Travel creators tap into a powerful validation economy in South Asia, Sphere bets on a smaller, scalable venue model near Washington, D.C., and Europe’s much-criticized short-haul business class gets a rare defense. On today’s Skift Daily Briefing, Sarah Dandashy breaks down how creators are becoming cultural interfaces for massive audiences, why Sphere’s next move is about networks, not spectacle, and how “Eurobusiness” class is really about flexibility and friction reduction — not the seat itself. This episode is brought to you by ⁠Lodgify!⁠ Connect with Skift LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/company/skift/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ WhatsApp: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Facebook: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://facebook.com/skiftnews⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Ads arrive inside ChatGPT, cruise industry leadership puts emissions front and center, and travel demand shows signs of becoming more selective — not weaker. On today’s Skift Daily Briefing, Sarah Dandashy breaks down what advertising inside conversational AI could mean for travel distribution, why Carnival’s CEO stepping into the top role at CLIA signals a sharper climate focus for cruising, and how AI is reshaping loyalty as travelers optimize for price, timing, and convenience in 2026. This episode is brought to you by Lodgify! Articles Referenced: ⁠⁠⁠⁠OpenAI is Testing ChatGPT Ads — Travel Brands Should Pay Attention ⁠⁠Carnival CEO to Lead Cruise Group, Says Emissions Cuts Are a Priority ⁠⁠The Rebalancing of Travel and Decline of Brand Loyalty ⁠⁠Honorable Mention: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@AskAConcierge on IG⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Skift LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/company/skift/⁠⁠⁠⁠

The post-pandemic travel spending surge begins to cool, Hilton expands deeper into apartment-style stays, and Greenland navigates growing political noise as it markets silence and nature. On today’s Skift Daily Briefing, Sarah Dandashy breaks down why travel is losing wallet share even as demand stays strong, what Hilton’s new Apartment Collection signals about longer-stay strategy, and how geopolitics could complicate Greenland’s rise as a bucket-list destination. Articles Referenced: ⁠Travel’s Wallet Share Reckoning Is Here ⁠Hilton Debuts Apartment Collection as 26th Brand ⁠Greenland Tourism’s Trump Problem: Surviving the Unwanted Spotlight ⁠Honorable Mention: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@AskAConcierge on IG⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Skift LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/company/skift/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ WhatsApp: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https:/

Google steps in as Siri’s new AI brain, BTS’ long-awaited comeback tour sets the stage for a live tourism surge, and airlines turn on-time performance into a competitive badge of honor. On today’s Skift Daily Briefing, Sarah Dandashy breaks down how Apple’s AI upgrade could reshape the moment of travel intent, why BTS’ return will pressure hotel and rental supply across tour cities, and how reliability is becoming one of the strongest brand promises airlines can make. Articles Referenced: ⁠Google Is Siri’s New Brain. But Who Will Control the Travel Booking? ⁠Why K-Pop Sensation BTS’ Comeback Tour Is a Test Case for Live Tourism ⁠On-Time Performance Is Becoming an Airline Marketing Weapon ⁠Honorable Mention: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@AskAConcierge on IG⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Skift LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/company/skift/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ WhatsApp: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Delta starts 2026 with strong demand led by premium travelers, Kayak’s near-miss with going private reveals the growing pressure on travel search, and overseas visits to the U.S. continue to slide. On today’s Skift Daily Briefing, Sarah Dandashy breaks down why Delta’s business model is now built on front-cabin and loyalty revenue, what Kayak’s behind-the-scenes story says about Google and metasearch, and why rising friction at U.S. borders could threaten the next big wave of inbound travel. Articles Referenced: Delta Sees More Consumer and Business Demand in 2026 Kayak CEO Tried to Take the Company Private: Scoop Overseas Travel to the U.S. Slumps for 8th Straight Month Honorable Mention: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@AskAConcierge on IG⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Skift LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/company/skift/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ WhatsApp: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠