Skift

Marriott leans into “live tourism” as a steady growth engine around the Olympics and World Cup, Klook launches a creator-driven spring role to convert cherry blossom buzz into bookings, and Dubai International Airport posts its busiest year ever while scaling for even bigger capacity. On today’s Skift Daily Briefing, Sarah Dandashy unpacks how major events are becoming predictable revenue lanes, why creator-led travel planning is evolving into a direct booking funnel, and how Dubai is engineering airport infrastructure as a competitive advantage. Articles Referenced:Marriott Expects Olympics and World Cup Lift — Live Tourism as the New NormKlook’s Chief Spring Officer Role Signals a Deeper Bet on Creator-Led Travel BookingDubai Airport Records Busiest Year Ever