Skift

OpenAI begins testing ads inside ChatGPT, Bad Bunny’s Super Bowl moment puts Puerto Rico in the global spotlight, and MGM powers its Las Vegas Strip properties with solar to lock in long-term energy costs. On today’s Skift Daily Briefing, Sarah Dandashy⁠ breaks down how conversational AI is becoming a new travel marketing channel, whether cultural buzz can convert into destination bookings, and why MGM’s renewable energy move is as much about financial control as sustainability. This episode is presented by ⁠⁠⁠⁠Lodgify!⁠⁠⁠⁠ Articles Referenced: Honorable Mention: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@AskAConcierge on IG⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ OpenAI Tests ChatGPT Ad Pilot — Travel Brands Are Watching Bad Bunny Brought Buzz. Can Discover Puerto Rico Turn It Into Bookings? MGM Now Powers All Its Las Vegas Strip Properties With Solar — Here’s How Connect with Skift LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/com