Influential Real Estate Marketing

Join us on this episode of the Influential Agent Real Estate Marketing podcast as we explore the journey of resilience, innovation, and excellence in real estate with our esteemed guest, Genevieve Crawl. Discover how Genevieve shifted from dependency on relocation leads to becoming a leader in the luxury market through strategic focus and standout value propositions. In this enlightening conversation, Genevieve shares her transformative strategies and the pivotal decisions that catalyzed her success. From enhancing her sphere of influence to developing a compelling value proposition, her story is filled with practical insights and actionable advice that can help any real estate professional make similar strides. Whether you're a new agent or looking to elevate your career, you'll find Genevieve's experiences and the detailed discussions on overcoming industry challenges invaluable. Don't miss out on these expert strategies that could redefine your approach to real estate marketing.

It’s your real estate bestie, Amber Joy, and in today’s episode of the Influential Real Estate Marketing Podcast, we’re tackling something super spicy – your Unique Value Proposition! Yes, that special sauce that makes you not just another agent in the crowd. What’s brewing? Decode Your UVP: Ever wondered what makes you uniquely you? We're digging into how your UVP can set you apart faster than a hot listing in a seller’s market! Crafting Mastery: Step-by-step, Jason and I guide you through creating a UVP that pops and makes potential clients think, “Where have you been all my life?” Stories from the Trenches: Hear real-life successes (and the oops moments!) from agents who dared to define their distinctiveness. Practical Magic: We’re not just about the why; we’re about the how. Get ready for actionable steps to craft and flaunt your UVP. Chime In: Have burning questions? Drop them in the comments or shoot us a message—let’s get the conversation rolling! Join us as we unfold the secrets to brand

Hey, Amber Joy here! Ever feel like you're shouting into the void in the crowded real estate market? Today, we're diving into something super crucial - defining your ideal client avatar. Forget generic marketing; it's time to speak directly to the hearts of your dream clients. In this episode of the Influential Real Estate Marketing podcast, I’m joined by my husband Jason, a social media marketing whiz. We’re peeling back the layers on how to pinpoint who you're meant to serve in this vast ocean of real estate. Here's what we'll cover: Why marketing to everyone is marketing to no one. Creating an avatar to focus your messaging, services, and personal brand. A step-by-step guide to establish who your ideal client really is. How understanding your client avatar shapes your marketing strategies and personal growth. The importance of aligning your activities to attract your ideal client. This isn't just about theory; it's about transforming your real estate business approach a

Welcome to the Influential Real Estate Marketing podcast, where we're about to unveil the secrets to breaking through the noise and capturing your audience's attention like never before. Join hosts Amber Joy and her expert partner-in-crime, Jason, as they dive deep into the art of crafting captivating content that not only reaches your audience but leaves a lasting impact. Forget about your content blending into the background. In this episode, we're pulling back the curtain on how to develop story-driven content that resonates with your audience on a profound level, transforming the way they perceive your brand. From selecting emotion-driven topics tailored to your specific audience—whether they're buyers, sellers, or niche markets—to leveraging cutting-edge AI tools like ChatGPT to craft compelling scripts that sound uniquely you, we've got you covered. But that's not all. We'll also tackle the crucial issue of maintaining authenticity in AI-generated content, a challenge many ag

Unlock the secrets to success in real estate with our latest podcast episode focusing on the exclusive world of VIP programs. Curious about how top industry players are leveraging these programs to skyrocket their business? Join us as we delve into the strategies, perks, and benefits that make VIP programs a game-changer in the competitive real estate landscape. Discover what it takes to create a VIP experience that keeps clients coming back for more. From priority access to new listings to personalized concierge services, we'll explore the perks that set VIP clients apart and drive business growth. But that's not all – we'll also uncover the key considerations involved in crafting a successful VIP program, including client segmentation, feedback gathering, and ROI analysis. Whether you're a seasoned professional or new to the industry, this episode is packed with actionable insights to help you elevate your real estate game. Don't miss out on this opportunity to gain a competitive edge an

Hey, it's Amber Joy, and imagine this: if I were to start my real estate career over again in 2023, these are the exact lead generation strategies I would rely on. Join me as I unveil the roadmap to rebuild a thriving business from scratch using five essential lead sources. From harnessing the power of my sphere of influence to launching a successful YouTube channel, leveraging micro-content, establishing valuable vendor referral partnerships, and tapping into the potential of realtor-to-realtor referrals, I'll share my insights and proven techniques to jumpstart your real estate journey in the ever-evolving market. Don't miss out on this opportunity to learn from my 20 years of experience and gain the momentum needed to excel. Subscribe, hit that bell icon, and be ready to embark on an exciting adventure of rebuilding your real estate career in 2023. Let's make this year your best one yet! Remember to like, comment, and share this episode with fellow agents ready to embrace the future o

Welcome to another insightful episode on our channel - "Stop Wasting Time With Real Estate Pop-Bys". If you're a real estate entrepreneur looking to improve relationships and build a stronger influence in your local market, this episode is just for you! I'm here to debunk the age-old strategy of real estate pop-bys and offer you a far more effective alternative. Pop-bys used to be the go-to tactic for staying top-of-mind with past clients and your sphere of influence. But with changing times and the rise of technology, pop-bys are no longer an effective marketing strategy. Why? People are more reserved about unexpected visits and more importantly, pop-bys aren't scalable! As your sphere grows, visiting each one regularly becomes a time-consuming task that may not yield the results you're looking for. So, what's the alternative? In this episode, I introduce you to the concept of a VIP Program, also known as a customer appreciation program. Instead of in-person pop-bys, you'l

Welcome to our podcast episode! Are you looking to level up your Instagram Reels game and attract more clients? Well, look no further because I have some exciting news to share with you. In this episode, I dive into seven Instagram Reel ideas that are specifically tailored for Realtors like you. CAPCUT (video editor mentioned in the video): Create stunning videos with ease using Cap Cut, the ultimate editor app, and unleash your creativity today at https://www.capcut.com ------------------------- Agents featured in this video: @the.real.brad.mccallum @kylewhissel @theotherlasvegas @tayadicarlo @glenndabaker @tacomakatie @the_queencity_realtor @mrsamberjoy ------------------------- Remember, repurpose Reels on TikTok and YouTube shorts for wider reach. Get ready to take your real estate social media game to the next level with these seven tailored Instagram Reels ideas. Subscribe, and check out our Instagram @forMrsAmberJoy for bitesize tips to grow your business. These ideas are designed to transform

In this episode, I share five proven strategies for generating real estate leads from Facebook. With 70% of American adults using Facebook, it's the perfect platform for real estate agents to connect and build relationships with potential clients. The strategies discussed include enhancing your Facebook profile, interacting with your sphere's posts, posting daily, going live, and using Facebook ads to target your sphere directly. To be successful on Facebook, consistency and engagement are key. By following these strategies and utilizing the platform to its fullest potential, realtors can establish themselves as experts in the field and generate more leads for their businesses. For a more in-depth class, leave a comment and receive a link. Don't miss out on potential leads from Facebook – watch this video and start implementing these strategies today. __________ FREE TRAINING: Imagine connecting with potential clients and making a lasting impression effortlessly. With this training, you'll

3 KEYS TO GENERATING CONTINUOUS REFERRALS TRAINING:

Did you get an email that said "Facebook Changes Policy on Real Estate Listings".  What does it mean and what do you need to know? Let's talk about it. Official announcement from Facebook: https://www.facebook.com/business/help/492940666175475 Facebook for Real Estate Businesses: https://www.facebook.com/business/industries/real-estate REAL ESTATE TRAINING EVOLVED: The Digital Training Experience is the program is for real estate entrepreneurs who are ready to build a highly successful business with effective models & systems, using the latest technology and marketing strategies: https://digitaltrainingexperience.com __________ COACHING: Want more referrals? The Sphere Influencer program is dramatically changing the lives of the real estate agents who join.  Serious inquiries only pls. Check out the details here: https://getreferrals.influentialagent.com/free-training __________ RECOMMENDED TOOLS: https://kit.co/MrsAmberJoy iRig Mic Lav - https://amzn.to/2Hd43Iq Saramonic Wireless Mic Lav - htt

Are you still doing pop-by's or being told you SHOULD do pop-bys in order to get more business? In this video, I am going to talk about Why You Should NEVER do another real estate pop by again and what to do instead… REAL ESTATE TRAINING EVOLVED: The Digital Training Experience is the program is for real estate entrepreneurs who are ready to build a highly successful business with effective models & systems, using the latest technology and marketing strategies: https://digitaltrainingexperience.com __________ COACHING: Want more referrals? The Sphere Influencer program is dramatically changing the lives of the real estate agents who join.  Serious inquiries only pls. Check out the details here: https://getreferrals.influentialagent.com/free-training __________ RECOMMENDED TOOLS: https://kit.co/MrsAmberJoy iRig Mic Lav - https://amzn.to/2Hd43Iq Saramonic Wireless Mic Lav - https://amzn.to/3dChnT8 Ring Light - https://amzn.to/3k9kAvC Sphere Influencer Program Information - https://getreferrals.influen

FREE PHOTOSHOOT GUIDE: https://influentialagent.clickfunnels.com/photo-tips-tricks    Hey, Influencers!    In today’s episode, I’m going to talk about how to plan a successful real estate branding photoshoot from start to finish.    We all know that in real estate your personal branding is an essential aspect of your real estate business.     How essential?    Your personal branding weaves its way into pretty much everything piece of real estate marketing that you put out there in the real AND digital world.    Now, what I hear a lot from real estate agents that reach out is…   “I know I need new headshots, but what are branding shots?”   “What are lifestyle shots?”.     So there are a lot of questions about how to plan a photoshoot.  I cannot stress this enough... branding yourself as a realtor is an ongoing process.  I heard this at a convention and it has stuck with me.  “You don’t a

Hey, Influencer! Ready for some real estate agent training? Wanna get more listings? Don’t worry, this is for everyone, real estate experts and novices alike. It’s Amber Joy and I wanted to drop a little real estate coaching on you. In this video, I’m going to talk about The 4 best ways to get more real estate listings. And it’s not going to be about just giving you real estate scripts.This an earnest look at how to get real estate leads. Lead generation for listings has subtle nuances than most lead gen strategies. When you begin your journey understanding how to get listings, then your real estate marketing plan takes on a new life. So let’s get listings for your real estate business! It all starts with a great listing presentation… said no top agent ever! Lol. As I travel around the nation (via Zoom), talking to top real estate agents, listings are always their focus. So how can a realtor bring in more listings? In this video, I’m dropping 4 powerful ideas to get more real estate listings. So, are you lo

Internet lead generation mistakes are never a good thing, but if you are actively lead generation then they are bound to happen!     And while most of them are a part of growing, and learning what not to do..  There are some that should just be avoided altogether.   So, let's get all the lead generation mistakes on the table.   That way you are in the clear on how to generate leads & how to incorporate some truly effective lead generation strategies.  Oh, I almost forgot, just so we are clear…   We are talking about real estate lead generation or “lead gen” as the cool kids like to call it.  It is so important to your real estate business because the truth is simple…   If you don’t have leads, nothing else matters!   Sometimes, I’ll have agents push back and ask, “what about a website, business cards, listing presentation?”, and I need to let them know that NOTHING ELSE MATTERS IF YOU DON’T HAVE LEADS.    Are you looking for real estate lead

Let me tell you…. I’m a huge fan of video email marketing.  But this won’t be a typical email marketing tutorial.   I wanted to start off by giving you some email marketing tips.  And it’s not like I’m gonna be sharing amazing email marketing apps or some mind-blowing new tactic to power up your email marketing business.     I wanted to start with some email marketing basics.   So. let’s begin with..  6 video email marketing Hacks for realtors to increase open rate  I’m sure I could have an entire email marketing course given how much there is to talk about.  I will probably go into more detail on topics like…   Email marketing copywriting, email marketing conversion rate, email marketing design, and the list goes on and on.  But it’s important to know that when you email marketing pieces to your database, they are getting your emails.    Even better if they are opening them, reading them, and responding to them!  Email marketing data