Digital Marketing Lab

So, Are We Still Googling Stuff, or Has AI Already Taken Over? If you're like us on the Search Hustle Podcast, you’ve probably asked yourself recently: “Am I the only one still typing ‘best pizza near me’ into Google like it's 2012?” Meanwhile, your 14-year-old niece is having a full-blown conversation with ChatGPT about where to eat and what to wear. This episode was one for the books — we sat down to hash out what search looks like now, how it's changing, and whether Google's days as the king of queries are numbered. Spoiler alert: AI came ready to throw hands. Short Queries vs. Full Conversations: How We Search Now There was a time when we all treated Google like a magic 8-ball with amnesia. You’d type: “Best Thai Tulsa” “Pizza open late” “Car won’t start clicking sound” Minimal context. No punctuation. Just desperate vibes and hope. But now, enter AI — the friend that actually wants to hear your life story. You ask: “What’s the best Thai place in Tulsa if I’m allergic to peanuts and trying to av

Welcome to the "Did You Try Geofencing?" Era In the world of digital marketing, there’s a sacred moment that happens in every agency office. It starts when a business owner calls and says the words: “So I just got back from this conference…” That sentence is the marketing equivalent of someone watching one YouTube video about open-heart surgery and then walking into the ER with a scalpel like, “I got this.” And look—good on them. Learning is great. Self-education is noble. But taking a four-hour workshop on "How to Use Instagram Reels to Dominate the Market" doesn’t make you Gary Vee. It just makes you someone who now thinks “meta descriptions” go on images. Which… they don’t. Please don’t do that. In this episode of the Search Hustle Podcast, we tackle one of the most common (and accidentally hilarious) marketing problems agencies face: business owners who want to be involved in marketing—but don’t really know what that means. “What’s Our Strategy on... Meta Descriptions for JPGs?” There’s a real conversat

Today on the Search Hustle Podcast, we’re diving into something that’s shaking up the entire digital marketing world—AI. It’s not just a tool anymore; it’s becoming a co-worker. A really fast, always-on, data-obsessed one. We're talking about how AI is transforming the way marketing companies get clients found online. It's not just about search engine optimization (SEO) anymore. We're now entering the age of "Search Everywhere Optimization." From SEO to Search Everywhere As platforms evolve and content discovery happens in more places than just Google—like TikTok, YouTube, Instagram, and even AI-driven answers—marketing strategies are shifting. William kicks off the discussion by talking about how AI has changed their workflow, especially in early research. Smarter Audience Research with AI Dave has spent a lot of time engineering prompts that help identify a client’s audience avatar and value propositions by analyzing data like reviews, survey responses, and form comments. Instead of manually sifting through

In this episode of The Search Hustle Podcast, Dusty, Dave, William, and Scott gather around the mics (in a very cozy attic setup) to talk about something a lot of businesses are still figuring out—how to make working from home actually work. What started as casual Work-from-Home Fridays evolved into a full-on lifestyle shift. The crew breaks down how they went from a traditional office setup to fully remote operations, what the transition looked like logistically, and how everyone adapted with dual monitors, wraparound screens, and some surprisingly robust home studios. You’ll hear candid thoughts on what’s working, what still feels weird, and why this wasn’t as big of a leap as it might seem from the outside.

In this episode, we delve into the world of digital marketing and explore how it has become an integral part of our lives. With the internet dominating our daily routines, from communication to learning, grocery shopping, and transportation, most of our transactions and research now happen online. We begin by understanding what digital marketing truly means. It is the art of promoting and selling goods or services through various online channels and technological devices. While traditional methods like handing out flyers or sending sales letters still hold some value, the efficiencies offered by digital marketing have transformed the game. Email newsletters, banner ads, and retargeting ads are just a few examples of the vast array of tools available to marketers in the digital realm. One of the most captivating aspects of digital marketing lies in its ability to leverage data. By gathering and analyzing information, marketers can fuel their strategies and stay ahead in this fast-paced digital landscape. Agili

This episode is a sneak peek of our upcoming audio book. Chapter 3 focuses on the SEO Basics.   Sponsor: Carpet Cleaning Reno - Whether you need your carpet rescued or your upholstery saved, go with the cleaner that offers complete, convenient cleanings that don't compromise on quality.  

In this episode, William goes over why you should claim multiple profiles out there on the web even if you're not currently using them.   Podcast Sponsor Cheekrest and Cheek Risers - Victor Company brings top-notch innovation to the competitive precision rifle community. We are passionate about our sport and build products you can rely on.

In this episode, William covers Psychographic Targeting and why it's important for your business marketing strategy.   Podcast Sponsors Dumpster Rental Muskogee - Whittinghill Disposal Service offers superior, competitively priced service for Residential, Commercial, Industrial, Construction and Demolition customers.

In this episode, William talks about the importance of utilizing other peoples audiences.   Podcast Sponsor: Dykon | Precision Blasting | Underwater Blasting

In this episode, William talks about the importance of Content Syndication and things you should ask for in return. Podcast Sponsor: OMG Custom Neon Sign Girls Girls Girls Neon Sign | Astronaut Neon Sign | Good Vibes Only Neon Sign

In this episode, William talks about why it's important to be aggressive with your content strategy. Podcast Sponsor: Lee Plumbing, Heat and Air, and Electrical Owasso Plumbers | Broken Arrow Plumbers | HVAC Tulsa

In this episode, William talks about segmenting your audience, identifying personas, and matching content.   Podcast Sponsor: Winning Hand Brokerage Firm | Business Broker Tulsa Winning Hands is your trusted Oklahoma Business Broker backed by more than 40 years of experience in business development for manufacturing, distribution and construction firms.    

Live Chat and Chatbots can be essential to essential in turning your leads into sales. In this episode, William explains the importance of testing these features on your website.   Podcast Sponsor: Glenpool Roofing Company | On-Deck Roofing Sapulpa Commercial Roofing | Native Roofing

You are winning in organic search. You are winning in advertising. Your customer service is terrible.  No matter how much traffic your business gets online, a bad customer experience can destroy your SEO. In this episode, William Nozak talks about the need to improve your customer service.   Podcast Sponsor: Dream Charters Rent an exotic car with a simple phone call. Complete the process in less time than it takes to wash and wax your vehicle. Lamborghini for Rent | Exotic Car Rental Houston | Luxury Car Rental Houston

Local SEO has become a vital part of service-based and brick-and-mortar businesses. If you are a local business, being intentional about your local SEO can help more customers find you, which can create a waterfall effect of increased traffic, leads and sales. Podcast Sponsor: Nozak Consulting | Tulsa SEO We are an SEO business that is made up of entrepreneurs and change makers who handle both on page SEO and off page SEO as well as Web Development, Graphic Design, and world-class copywriting.

In this episode, William shares on why it is vital to repurpose your content in many forms. Podcast Sponsor: Joule Technologies Whether you're looking for in-circuit test fixtures or functional test fixtures, Joule applies standard design and manufacturing processes to ensure that you’ll get what you asked for.

Our team has trained with the best names in the SEO industry. As certified SEO professionals, everything we do is founded on a deep understanding of present-day SEO techniques. With Yoast and Ahrefs certifications, along with staying fully up to date with all new search guidelines and algorithms, we’ve got Local SEO for your business covered. With a genuine passion for our work and a results-driven team, you can trust us to deliver the very best internet marketing strategies to help you get the attention you deserve.   Podcast Sponsor: On Call Services and Rentals Whether you're looking for Dumpster Rental in Tulsa or a Portable Restroom Rental, On Call Services and Rentals will take care of what you need most from start to finish on every job. 

In this episode, William talks about the top questions people ask of SEO companies. Our team has trained with the best names in the SEO industry. As certified SEO professionals, everything we do is founded on a deep understanding of present-day SEO techniques. With Yoast and Ahrefs certifications, along with staying fully up to date with all new search guidelines and algorithms, we’ve got Local SEO for your business covered. With a genuine passion for our work and a results-driven team, you can trust us to deliver the very best internet marketing strategies to help you get the attention you deserve. Podcast Sponsor: Tulsa Plumbing and Remodeling |Co-owned by Danny and Kelsey Dunlop, Tulsa Plumbing and Remodeling is the most customer-focused plumbing company you will find in Oklahoma.

In this episode, William discusses tips on how to optimize your Title and Description Tags. Digital Marketing training for business owners, fresh marketing grads, and trained marketers. Have you spent multiple years and a significant amount of money getting an undergraduate and Master’s degree in marketing? In spite of all the education hours and multiple degrees, do you find yourself still trying to figure out how to optimize your rankings in today’s digital landscape? Look no further. Search Hustle is the answer you need.

In this episode, William discusses tips on how to optimize your rankings in Google Search. Digital Marketing training for business owners, fresh marketing grads, and trained marketers. Have you spent multiple years and a significant amount of money getting an undergraduate and Master’s degree in marketing? In spite of all the education hours and multiple degrees, do you find yourself still trying to figure out how to optimize your rankings in today’s digital landscape? Look no further. Search Hustle is the answer you need.