Crypto Token Talk

On this episode of Proof-of-PR, Dylan Grabowski joins host Kelley Weaver to discuss his story and insights as Editor of Neo News Today and Host of the Smart Economy podcast. Dylan Grabowski covers various topics such as how podcasts are working with PR companies, why developers are choosing the Neo ecosystem, his biggest takeaways from the recent Token2049 event in Singapore, finding work in Web3 and much more! Stay up-to-date on upcoming guests and news by following us on Twitter at @ProofOfPR.  #ProofofPR #Podcast #Crypto ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● Timestamps:  0:00 | Intro 1:10 | Who is Dylan Grabowski? 8:40 | What is Neo News Today? 11:52 | Token 2049 Takeaways 14:51 | Smart Economy Podcast 18:22 | How podcasts enjoy working with PR companies 26:01 | BITWIRE AD SEGMENT 27:37 | Neo Ecosystem in 2025 32:36 | What do developers choose Neo? 38:06 | Advice for people curious about working in Crypto ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬●

On this episode of Proof-of-PR, Erica Kang joins host Kelley Weaver to discuss how she builds and fosters authentic communities in the crypto space. Erica Kang covers various topics such as KryptoPlanet, KryptoSeoul, crypto education in Vietnam and South Korea, social strategies, core values for success in crypto, and much more! Stay up-to-date on upcoming guests and news by following us on Twitter at @ProofOfPR.  #ProofofPR #Podcast #Crypto ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬●  Timestamps:  0:00 | Intro 2:15 | Who is Erica Kang? 4:35 | Inspiration behind KryptoSeoul 10:38 | Adapting to the Pandemic 14:30 | KryptoSeoul events 15:50 | Crypto education in Vietnam and South Korea 19:40 | Using word-of-mouth to build communities 23:22 | Being a Mom in Crypto 27:36 | BITWIRE AD SEGMENT 33:05 | How to build authentic communities 35:20 | Crypto self-learning advice 39:20 | Core values for success in crypto 46:36 | Learn more about KryptoPlanet ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬●

On this episode of Proof-of-PR, Tom Bruni joins Co-host Eunice Hwangbo to discuss how he handles media publishers and the community at Stocktwits. Tom Bruni covers topics such as Direct-to-Audience social channels, becoming a spokesperson, remaining a valuable resource to reporters, and much more. Stay up-to-date on upcoming guests and news by following us on Twitter at @ProofOfPR.  #ProofofPR #Podcast #Crypto ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● Timestamps: 0:00 | Intro 2:15 | Who is Tom Bruni? 3:22 | Stocktwits 4:25 | How to remain credible as an expert 5:50 | What Tom learned from interviews with publishers 9:07 | Impact of Direct-to-Audience channels 11:45 | Managing Community expectations 13:41 | BITWIRE AD SEGMENT 14:30 | Balance representing Stocktwits and personal voice as an expert 16:26 | Tom Bruni’s blog 17:42 | How to become an organization's spokesperson? 19:56 | How to remain as a valuable resource to reporters 22:24 | Don’t overthink media interviews ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬●

On this episode of Proof-of-PR, Alex Gil & Eunice Hwangbo join Co-host Nikki Brown to discuss their PR and Comms insights from working with previous Melrose clients. Alex & Eunice cover topics such as how to educate clients on PR outcomes, the value of press releases in Crypto, client examples of how to announce company news and even insight into AI for comms professionals. To stay up-to-date on upcoming guests and news by following us on Twitter at @ProofOfPR.  #ProofofPR #Podcast #Crypto ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● Timestamps: 0:00 | Intro 1:23 | Who is Eunice Hwangbo? 3:43 | Who is Alex Gil? 5:18 | Differences in PR Support by Industry 8:10 | Eras of Crypto Media Cycles 12:10 | Educating clients on PR 17:28 | Value of Press Releases in Crypto 20:22 | Client example of Announcing News 24:28 | BITWIRE AD SEGMENT 26:15 | Building profiles for thought leaders 31:45 | AI for Comms Professionals 36:35 | Staying technically curious 38:55 | No better time to be in PR ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬●

On this episode of Proof-of-PR, Samantha Yap, Founder & CEO of YAP Global joins host Kelley Weaver to discuss how she navigates relationships and obstacles in the crazy world of Crypto PR. Samantha covers topics such as helping founders to identify their brand story, navigating crisis management, developing strong thought leadership habits and much more! To stay up-to-date on upcoming guests and news by following us on Twitter at @ProofOfPR.  #ProofofPR #Podcast #Crypto ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬●  Timestamps:  0:00 | Intro 1:30 | Who is Samantha Yap? 3:47 | Journalism to Public Relations 5:24 | How Samantha started her own agency 8:27 | How has Crypto PR evolved? 10:42 | PR is a relationship business 11:55 | Most common messaging mistakes 14:40 | Helping Founders identify their brand story 16:36 | Navigating Crisis Management 19:53 | Strategies for helping brands stand out 22:15 | BITWIRE AD SEGMENT 23:37 | Importance of thought leadership 25:24 | Best channels for comms 27:35 | Having a strong point-

On this episode of Proof-of-PR, Elizabeth Olson, former Head of Marketing for Bitcoin at Magic Eden, joins Co-host Kelley Weaver to discuss her journey into the Bitcoin space and how others can get their career started in Bitcoin as well. Elizabeth covers topics such as brand building in Bitcoin, the marketing challenges nobody notices, the importance of AI optimization in search, her favorite type of Bitcoin events and much more! To stay up-to-date on upcoming guests and news by following us on Twitter at @ProofOfPR.  #ProofofPR #Podcast #Crypto ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● Timestamps: 0:00 | Intro 0:54 | Elizabeth Olson’s Story 8:04 | Approach to X Engagement 11:25 | Tips on getting started in Bitcoin 12:58 | Preferred AI tools 14:04 | Importance of AI Optimization 17:14 | How to approach brand building 20:58 | Marketing Challenges in Bitcoin space 24:05 | BITWIRE AD SEGMENT 27:27 | Most rewarding aspect of working in Bitcoin space 29:19 | Elizabeth’s favorite type of events 32:56 | Trends to keep an eye

On this episode of Proof-of-PR, Keli Callaghan, Partner at Arrington Capital, joins Kelley Weaver to discuss the importance of founder-led thought leadership in brand strategy. Keli covers topics such as thought leadership amongst founders, strategies for building communities, ways to make your brand stand out from the crowd and much more! To stay up-to-date on upcoming guests and news by following us on Twitter at @ProofOfPR.  #ProofofPR #Podcast #Crypto ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● Timestamps: 0:00 | Intro 1:00 | Who is Keli Callaghan? 4:50 | How has Crypto changed? 8:14 | Thought Leadership for Founders 11:13 | Community Building Strategies 13:33 | Recruiting from Universities 15:03 | BITWIRE AD SEGMENT 16:24 | How to make your brand stand out 18:27 | How to measure PR success 20:12 | PR Tools 21:59 | How PR professionals can get into the Crypto industry 25:14 | How to juggle being a Mom and a PR career 29:23 | Time-management Tips 31:10 | Future of Crypto-related Marketing 34:17 | Most fulfilling part o

On this episode of Proof-of-PR, Kelsey Ruiz, Head of Comms at Aztec Network, joins Co-host Nikki Brown to discuss communications in Crypto and how to maximize visibility. Kelsey covers topics such as her achievements in Comms at Aztec, the value of placements within and outside of the Crypto industry, the difference in Comms vs PR, and much more! To stay up-to-date on upcoming guests and news by following us on Twitter at @ProofOfPR.  #ProofofPR #Podcast #Crypto ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● ⏰ Timestamps: 0:00 | Intro 0:58 | Who is Kelsey Ruiz? 4:25 | Visibility goals for Aztec 6:30 | Comms strategies for Aztec’s testnet launch 9:45 | Takeaways from successful testnet coverage 14:19 | Achievements in Comms for Aztec Labs 17:26 | BITWIRE AD SEGMENT 18:52 | Value of placements outside of Crypto 24:34 | Key differences in Comms vs PR 28:55 | Challenges of navigating Crypto comms 33:43 | Using social media to increase visibility 37:59 | How to use AI to enhance comms strategy 42:40 | Final thoughts from Kelse

On this episode of Proof-of-PR, CEO of Centrifuge Bhaji Illuminati joins host Kelley Weaver to discuss stepping into her new leadership role and how her expertise in marketing helped her get there. Bhaji talks about the evolution of her leadership philosophy, the importance of communication externally and internally, why you should always be transparent with your community and how she manages to balance her career and family on top of it all. To stay up-to-date on upcoming guests and news by following us on Twitter at @ProofOfPR. ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● Timestamps: 0:00 | Intro 0:55 | Bhaji Illuminati’s background in marketing 2:50 | From marketing to leadership at Centrifuge 8:58 | Transparency with your community 9:24 | Evolution of Bhaji’s leadership philosophy 10:55 | Creating the RWA Summit 17:27 | Advice for balancing family & career  20:21 | Keeping up with the market narrative 22:13 | AI tools for aggregating news & information 24:16 | Centrifuge website & socials ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬

On this episode of Proof-of-PR, Opinion Editor for Cointelegraph Cath Jenkin joins Co-host Nikki Brown to discuss journalism in the crypto industry. Cath dives into what makes good Op-eds, the importance of a human perspective in the world of AI, the value structure gives opinion pieces, tips for PR professionals engaging with journalists and so much more!  To stay up-to-date on upcoming guests and news by following us on Twitter at @ProofOfPR.  #ProofofPR #Podcast #Crypto ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● ⏰ Timestamps: 0:00 | Intro 0:38 | Who is Cath Jenkin? 6:30 | Positivity & excitement of the Crypto industry 10:06 | What makes a good opinion piece?  18:11 | Importance of the Human Perspective (Not AI) 21:09 | How to properly leverage AI in journalism 23:30 | Value of structure in opinion pieces 24:23 | Opinions vs Facts 29:27 | Value in Expert Opinions & Advice 32:45 | Tips for PR professionals on working with journalists 40:10 | Purpose of Crypto is to make life better 41:56 | Final thoughts from

Welcome back to season 2 of Proof-of-PR, your passport into the world of Public Relations for Bitcoin and Web3. Asylum Ventures Investor Jon Wu joins Melrose PR CEO Kelley Weaver this week to discuss all things investing, marketing, and thought leadership on X! They cover how to shift your marketing strategies as market sentiment changes, the importance of authenticity, and the role of spirituality as a thought leader on X, plus so much more! To stay up-to-date on upcoming guests and news follow us on Twitter at @ProofOfPR.

Welcome back to season 2 of Proof-of-PR, your passport into the world of Public Relations for Bitcoin and Web3.  Aztec Protocol CMO Claire Kart joins Melrose PR CEO Kelley Weaver this week to discuss her journey from fintech to web3 marketing, how traditional marketing differs from web3, her efforts in harnessing the power of community to drive results, and more!  To stay up-to-date on upcoming guests and news follow us on Twitter at @ProofOfPR.  

Welcome back to season 2 of Proof-of-PR, your passport into the world of Public Relations for Bitcoin and Web3.  Award-winning journalist, author, Co-Founder of Opening Bell Daily, and Founder of Journalists Club Phil Rosen joins Melrose PR COO Kili Wall this week to discuss his transition out of Business Insider, the inspiration behind Opening Bell Daily, why in-person meetings shouldn’t be overlooked even in a remote world, insights into the relationship between journalists and PR professionals, and much more!  To stay up-to-date on upcoming guests and news follow us on Twitter at @ProofOfPR.   

Welcome back to season 2 of Proof-of-PR, your passport into the world of Public Relations for Bitcoin and Web3.  The Defiant Founder + CEO Camila Russo joins Melrose PR CEO Kelley Weaver this week to discuss her journey from reporting at Bloomberg to founding The Defiant, the inspiration behind her book ‘The Infinite Machine’, the types of guests and content she’s most interested in for The Defiant, and so much more!  To stay up-to-date on upcoming guests and news follow us on Twitter at @ProofOfPR.   

Welcome back to season 2 of Proof-of-PR, your passport into the world of Public Relations for Bitcoin and Web3.  Co-Founder and Editor in Chief at Decential Media Matt Leising joins Melrose PR CEO Kelley Weaver this week to chat through his journey from Bloomberg to founding his own media company Decential Media, how Web3 tech is disrupting the entertainment industry, the importance of personalizing a pitch, his book “Out of the Ether” and much more!  To stay up-to-date on upcoming guests and news follow us on Twitter at @ProofOfPR.   

Welcome back to season 2 of Proof-of-PR, your passport into the world of Public Relations for Bitcoin and Web3.  This week, Kelley Weaver, CEO at Melrose PR, sits down with DL News Asia Correspondent Callan Quinn to discuss reporting on the APAC landscape, how interviews differ in the West, trends she’s seeing across Asia, and much more!  To stay up-to-date on upcoming guests and news follow us on Twitter at @ProofOfPR.   

Welcome back to season 2 of Proof-of-PR, your passport into the world of Public Relations for Bitcoin and Web3.  Kelley Weaver, CEO at Melrose PR, sits down with PR mogul Josh Weiss, President and Founder of 10 to 1 Public Relations to discuss his approach to comms strategy and media relations, the “10 to 1” magic, how he’s built out his firm + niche, and so much more!  To stay up-to-date on upcoming guests and news follow us on Twitter at @ProofOfPR.   

Welcome back to season 2 of Proof-of-PR, your passport into the world of Public Relations for Bitcoin and Web3. Alongside the market, we’re so back!! Kelley Weaver, CEO at Melrose PR, sits down with the legendary Founder of Up Top Search, Dan Eskow, to dive into all things hiring in the crypto landscape, effective networking, how he utilizes his podcast to source talent, and so much more!  To stay up-to-date on upcoming guests and news follow us on Twitter at @ProofOfPR.   

Welcome back to season 2 of Proof-of-PR, your passport into the world of Public Relations for Bitcoin and Web3. Alongside the market, we’re so back!! Kelley Weaver, CEO at Melrose PR, sits down with Ty Smith, CEO of Coinbound to discuss all things marketing and PR for Web3 projects, why you shouldn’t sleep on SEO, biggest marketing mistakes, and so much more!  To stay up-to-date on upcoming guests and news follow us on Twitter at @ProofOfPR.   

Welcome to Season 2 of Proof-of-PR, your passport into the world of Public Relations for Bitcoin and Web3. We’re so excited to be back!  Nikki Brown, Chief Strategy Officer at Melrose PR, kicks off our first episode of season 2 with Molly Jane Zuckerman, Opinion Editor at Blockworks. They dive into what it takes to break into the opinion section at Blockworks, Molly’s experience covering the FTX trial, how Molly utilizes social media to source content, and so much more!  To stay up-to-date on upcoming guests and news follow us on Twitter at @ProofOfPR.