Adobe Experience Makers

Wipro's CMO Naveen Rajdev has dedicated his career to breaking conventional norms through human-centricity - an ethos he's used to build a global marketing team which is constantly innovating and preempting change. Join Rajdev and your hosts Siva and Janie for an enlightening discussion of human-centricity, APAC marketing, the value of unconventional channels and corporate flexibility on this week's episode of The Experience Makers.

The rapid adoption of digital technologies across Asia is fast overhauling the hospitality industry and the same time opening new channels for restaurateurs to connect with potential customers. In this episode of Adobe Experience Makers, the General Manager of UberEATS in Asia Pacific, Simon Rossi, discusses how the sharing economy is changing the way culinary delights are experienced in Asia.

Across Asia Pacific, cultural differences like these pose a serious challenge to brands attempting to promote a consistent message to their consumers. For Vinay Dixit, the Head of Electrolux India, effective localisation requires a deep understanding of an audience's unique relationship to food. Join your hosts Siva Ganeshanandan and Janie Lim on this tasty episode of The Experience Makers.

Azran Osman-Rani is the CEO of iflix Malaysia and believes success in Asia simmers down to one thing - understanding culture. Iflix has focused on the subtle differences between Bahasa languages in Malaysia and Indonesia, the importance of censoring content in Vietnam and the opportunities that lie in South Korea's insatiable demand for celebrities. This extra effort has empowered iflix to localise its offering across a region that many believe to be unscalable.In this first episode of the Experience Makers we discover how Osman-Rani is helping iflix bring digital entertainment to the region, and how culture has inspired his other official title - Dragon Keeper of the Tao.

Meet the Experience Makers – Asia Pacific's digital leaders in creativity, marketing and e-commerce. Join Adobe in this new series f�or insights and ideas from leading global and regional brands who are making experience their business. Join us in the coming weeks as we interview thought leaders such as Azran Osman-Rani, Vinay Dixit, Simon Rossi and Naveen Rajdev.