Mistakes Make Magic

In this episode we are talking through the following: How Pricing Impacts Your Business (in more ways than just profit) How to Determine Your Minimum Price Simple Ways You Can Increase Your Profits The Pros and Cons of Packages Tips for Creating Custom Quotes

Meghan Ely, founder of OFD Consulting and Wedding Industry Speakers joins me for this interview to discuss all things publication-related! We are diving into the following: *Tips/Tactics for Getting Published *How to Form Relationships with Editors *Do's and Don'ts of Submissions *Importance of Publications  *Hiring a PR Agency Getting published is a great way to build your brand reputation and get link-backs to your site! This podcast episode is full of good content that you don't want to miss out on!

I am joined in this episode by a group of talented and powerful women who not only run successful businesses but loving homes. The Clubhouse chat is hosted by Courtney Wolf of Invision Events and we are joined by Laura Murray, Valerie Gernhauser, and Kat Braman. This is a very candid conversation including a Q&A at the end where we are all discussing the lessons learned in our journeys as moms (whether that journey is still in the early stages are many, many years in)

On this week's episode of MMM, I'm speaking with talented wedding planner and business guru Valerie Gernhauser of Sapphire Events all about what it takes to own, run and operate a wedding photography business. We are truly diving in deep! If you've ever wondered about the journey of a wedding photographer who's at that 10+ year mark, this episode is a great one! Whether you are a photographer looking to jump into weddings or a client wondering what is involved in the pricing and rates for photographers, this episode has all the details inside!! In this conversation we're talking about:   * Getting started in photography, my ideal client and shooting style  * What's in my photo bag (and how to stay prepared but also light/quick on the wedding day) * Working with a second shooter * Overhead Expenses Involved in running a photography business: Education, Continuing Education (conferences), Gear, Insurance, Software  * How much time goes into running a photography business * Cost per Hour in order to cover time,

Have you ever considered working with your significant other? Then this conversation is one you). may be interested in tuning into. After over a decade of being together as a couple, Brad and I are sitting down to chat about the pros and cons and working together (whether in a full-time or part-time capacity! We hope this honest conversation helps you better navigate if it's the right fit for you..as well as a few tips and strategies we have learned along the way!

Working together with other artists and vendors on a wedding day can be a challenge. That's why I'm thrilled to bring in my videographer friend Ben Tone to chat all about collaboration. In this video, we're discussing how to effectively work together on a wedding day. There are definitely things that you want to do and NOT do while working together and in this candid conversation we're sharing those details. If you're having trouble working with others or are simply wanting to learn how to better your own skill set so that you can grow and get more recommendations, you're going to enjoy this episode. For the video version: https://youtu.be/ZiSW8xU0400

When running a business, it's easy to fall into the mindset of success only looking or being achieved in one expected way. What is incredibly interesting about this episode is that Daniel is sharing his insight into how you can achieve success...while also maintaining a life! He talks all about being authentic to who you are and how to translate that into your business strategies! This episode was so much fun to record and I hope that it inspires each of you to not only build a business, but a life that you love! If you find this podcast to be helpful or impactful, be sure to subscribe and leave a review!

Joining me on the podcast today are Julie and Courtney of Invision Events! On this episode they're sharing all about:  What it means to be in the "luxury" market Some of the do's and don'ts for creating better relationships with luxury planners How to up-level a brand's visual aesthetic and client experience Some of the mistakes they are most often observing in the wedding industry  This is a jam packed episode full of amazing content that you don't want to miss out on! If you're enjoying this podcast please be sure to leave a review and subscribe to future episodes!!

Use code 'catherineguidry' to get a free 30 day Flodesk trial and 50% off their plan (with unlimited emails and unlimited subscribers) when you join! Today’s guest is Martha Bitar, Co-founder and CEO of a new email marketing tool that makes it ridiculously easy to send emails people love to get! She and her co-founder Rebecca Shostak are truly transforming the world of email marketing. Martha and I will be chatting about: What Flodesk is and how you can use it to improve your business The importance of email lists Email list-building strategies Thanks for listening! Be sure to subscribe and leave us a review!

On this episode, I am interviewing social media guru, Amy Bernhard. Through her proven methods, she has been able to grow her own Instagram account to over 86,000 followers and built two 6-figure network marketing businesses solely on social media! Amy will be sharing with us: The best ways to use your social media platform for income Things you need to know about having a strong social presence Mistakes to avoid in regards to social media Enjoy! Be sure to subscribe and leave a review if you like what you're hearing!

Our guest on the podcast today is a web design and strategy expert who teaches “real deal” entrepreneurs how to swap out their barely-there websites for a digital presence that reaps rewards. Welcome to the podcast, Cami Farey! Cami and I will be speaking about topics like: How to build a well-designed website with Squarespace Why Squarespace is a good platform to create your website with Most commonly made mistakes when it comes to web design Thanks for listening! Subscribe and leave a review if you're enjoying what you're hearing!

The guest today is a Pinterest Marketing Strategist for creative small businesses. As a YouTuber, blogger, and consultant, she helps creative small businesses grow by teaching traffic-generating Pinterest strategies to increase their brand visibility, book more clients, and ultimately, generate more sales. Vanessa will be telling us about things like: The importance of marketing yourself on Pinterest How to better your marketing results on Pinterest How to make yourself stand out on the platform Thanks for listening! Subscribe and leave a review if you like what you're hearing!

Today’s guest is a husband and wife team known for their deeply emotional photography style! This style has led them around the world photographing couples. They are now managing other photography brands (with a total of 20-30 photographers at a given time), podcasting and helping other photographers run their businesses. Welcome to the podcast Erin, one half of the Youngrens! On this episode, Erin and I will be talking about things like: Stepping into the educational role as a photographer How to know when it's the right time to cross over into the teaching realm Strategies for building your educational brand Enjoy! Be sure to subscribe and leave us a review if you like what you hear!

On this episode, Lexi shares with us a little about film photography and her very own magazine, the ever-so-popular Belle Lumière! She is a creative entrepreneur and has successfully started three businesses from scratch. Lexi and I will be chatting about things like: The day-to-day life of the founder of a photography publication The most made mistakes in submissions of photographers looking to get published How the publication determines who or what is featured I hope you enjoy!

The code magic = 20% off of the first year on any monthly plan   Have you noticed a hole in your workflow and client’s experience when it comes to delivering photos? This company has become known for being the fastest, easiest, and most customizable way for photographers to deliver and sell their work online! On this episode we're taking about: Why it's important to have your images available online for your clients... How your digital images can promote print sales... What makes Cloudspot different from the other online platforms? Which labs you can use inside of this host... How the way you host your images an impact your client experience... As always we hope that you enjoy this episode!! If you're loving the podcast, please be sure to subscribe and leave a review!

We've all heard the saying "Time is Money." With the intuitive automations and systems of this program, I am saving a ton of both time and money! I am beyond excited that I have found a system I LOVE and can share with others who look for advice regarding their businesses and systems. On the podcast today, Joey from Dubsado and I are chatting all about the following: Why I switched from my old CRM to Dubsado What features are most useful and how it's helping businesses run more smoothly (think client workflows, canned emails, template contracts, etc) How Dubsado was developed and what makes it different from other companies (The founders have an awesome story and vision!) How this program can help you make more money in less time If you'd like to save 20% off of your subscription through the program, consider using my affiiliate code: catherineg Enjoy the episode!

We all know contracts are important...but let's be honest: for most creatives, legal issues are not our strength. With so many changes happening in our businesses right now, I called on Magi Fisher to hop onto the podcast and answer some legal questions that can help! She's also providing resources for you if you're not even in the position of having a contract yet!  - What is the importance of a thorough, qualified legal contract - What to do if someone is threatening a law suit - How to handle reschedules and cancellations - Legal mistakes often made by photographers and creatives - Best law advice for entrepreneurs Check out the contract templates at www.magifisher.com (the code magic will give you 15% off your purchases)  

As a self-employed entrepreneur going through this pandemic married to another self-employed entrepreneur, I’m hoping to help others in the same situation whether through just encouragement, advice or even camaraderie as right now things are so uncertain and unpredictable. Before I give my suggestions for getting through this time, I have to first say that I don’t have all the answers. If you would have asked me to share this a few weeks ago, I couldn't have because I hadn’t yet processed what we were going through.  But now in this episode, am sharing my own personal journey through this time as well as five things I’ve done and learned as to in hopes it can help you too!

Especially with everything going on regarding the Coronavirus, so many entrepreneurs are evaluating their circumstances and making plans moving forward. Is creating a digital course something you've considered? If so, this may be an episode you want to tune into!  In this episode I'm interviewing Emily Newman, founder of If I Made - a course creation powerhouse! They essentially take business owners with good ideas and skillsets and help them create, market and sell an online educational course! She's answering questions like:  * What she's learned about the education space and course creation specifically (including mistakes make of course!) * What advice she would give to someone creating an online course. * Why it might be a good idea to consider partnership vs creating and executing a course alone. This was SUCH a good episode and one that I hope can help you if you're someone who's considering bringing education online! If I Made is an incredible company and I encourage you to check them out; enjoy the e

There's much debate around pricing and how to charge for your photo services. Packages vs a la carte, how to determine your base price, does the market rate matter? These are just a few of the questions that may leave you wondering where to start! In this episode I'm answering questions about pricing in hopes that it can help you in your photography business!  This is part two of a two part series with Krysia Lynne. Part one can be found in episode 081 all about posing.