Content Smarts Radio

April Kass is a newly licensed real estate agent with the Dave Knight Real Estate Team in Pasadena, CA. People told her she wouldn’t make any money her first 6 months in the business. Guess what? She generated her first listing her first week in the business and has generated a total of 5 listings […]

Starting a real estate career can be very exciting and highly lucrative. But it can also be extremely challenging. It’s just like starting any other kind of business. At the end of the day you’re responsible for generating your own business and meeting your financial obligations, both personal and business related. Some people find a […]

SEO is a long-term play. You can’t launch a real estate website and expect to rank immediately on page 1 of Google’s search results. With pay-per-click (PPC) on the other hand, you can expect immediate results. In fact, with a well structured PPC campaign you can expect a reliable flow of traffic for a predictable amount […]

A lot of the industry is focused on transaction ready consumers. And that makes sense. Invest in lead-buy programs that can yield results and pay for the bills now.  But one company has always been really interested in how people actually get to that phase in the first place. That company is Doorsteps. Join me as […]

87% of all real estate agents fail within the first 5 years. That’s a pretty daunting statistic. And yet, Chris Speicher, co-founder of the Speicher Group, has managed to nearly double his business year-over-year in the first 4 years and grow a high performing sales team by investing in the right tools, hiring for the […]

Every message you craft out there should have the potential to connect with somebody and either build a relationship or turn them into a customer. Building brand awareness, building trust, establishing your credibility, and ultimately driving revenue … that’s what the top of the funnel is all about. But how do you create an effective […]

The secret is this: Teach, Don’t Sell. That’s what Mortgage Broker Scott Schang has been doing for the last 8 years and here are his results for the last 30 days: 13,000+ visitors 19.56% returning site traffic 24,000+ page views 150+ leads with an email and phone number 19 IDX leads 81.33% Buyer Assistance 12,000+ email subscribers […]

Most businesses lose because they don’t do the basics. In this case, I’m talking about follow up. How many times have you lost a sale because you failed to follow up with a customer? How many times have you lost a deal to a competitor because they followed up faster than you did? Today we’re […]

When site visitors are making a decision about whether or not to buy (submit a form, register to your IDX, etc.), their guard is up. They’re watching and reading carefully for any sign that you might be un-trustworthy. From your site design to the words you put on the page. You need to soothe their […]

Robbin Phillips is the President of Brains on Fire and co-author of two books, Brains on Fire and The Passion Conversation. Her work centers around inspiring and creating word of mouth movements by finding and creating advocates for a brand. This is her definition of advocacy: Advocacy occurs when people are inspired and empowered to […]