Mindset Podcourse

You will have to market your thing, but marketing does not have to feel sleazy. If you understand that marketing is more about getting the story of your product right, than manipulating people, you can get this right, and still tell grandma what you did!

What you already know, but don't realize about positioning. The difference between the places you shop. How Herb Kelleher revolutionized the airline industry. An incredible business opportunity. How Mellissa Drake deals with positioning every day.

Starting the right way is crucial! How most failed businesses start. How Sarah Blakely turned research into a billion dollars How Herb Kelleher changed an industry We all plan to sit on a beach and work when we want. Aja is someone who actually does it! How she and her family researched their way into a freedom lifestyle, exotic vacations and happiness! The best guide to research ever.

This is a show about launching your work into a population that cares. What Steve Jobs ACTUALLY tapped into with smartphones. The difference between smartphones and email Why Krispey Kreme almost vanished The Law of Diffusion of Innovation Richard Simmons and Nolan Bushnell diffused, TWICE! The most original thing you've ever heard of! Pick up your four-part checklist on how your audience acts, plus a breakdown of the Law of Diffusion of Innovation here.

This is a show about doing your work for an audience, and how to find them. Why Nike is okay with 300 million people not wearing shoes Why Starbucks is fine with 2/3 of the population of Utah not drinking coffee Hawaiian doughnuts are not the same as mainland doughnuts How one man became a millionaire by buying one stamp at a time from the Post Office. An Interview with Hall of Fame athlete Jen McDonough and why she doesn't speak to athletes. Pick up your 5 part checklist on who your audience is.

This is a show about doing your work for an audience, and how to find them. Abraham Lincoln said, "Be sure to put your feet in the right place, then stand firm." But what is the right place? Why you need to find fanatics. Amazon did not re-invent shopping. Do more, even if it's less. How Ali Webb made $20 million, blow drying hair. Do you work with chickens? The three Albertos. An interview with Justin Bailey from Code of Character. Pick up your 7 part checklist on how to mine yourself for ideas.

Your inspiration matters. This is a show about making your work. Great podcast intro music costs $20 and I have $20, but I didn't buy any.  The people we look up to only do one thing different than we do. Why this isn't a podcast. How Steve the model created over $10,000 month online. How John is creating the most original work I have ever seen. How Logan changed the world with the wrong business. Grab a checklist of 10 screw-ups who made it big.