Owners And Outlaws

It's scary, but it is something that can be a very necessary thing to do over time. Raising the rates of your service serves as a reflection of what your establishment represents. Rent, utilities and other factors increase in price over time. Equipment upgrades, additional staffing and future plans begin to come into play as your business grows older.  Then you begin to ask yourself, is the answer just to bring in more people and more people? Volume works well in the short term, but can really hurt your business if this is your only solution. More people = more equipment and more staff. After awhile, your members will not enjoy the extra crowd. The only viable solution is to make sure your price is a direct reflection of your service. Over time, this is something that will have to be adjusted. In today's episode we dive into our own experiences along with the why and how to effectively do this. Like many owners, we were shitting our pants at the thought of raising rates but we have both ended with great

In this episode, we bring on our very first special guest, John Hoke of JVH Performance. We discuss the many obstacles when it comes to training today's youth. Parents, entitlement, egos, training principles, social media and the mental effects of the participation medal are all part of this episode of Owners & Outlaws.

Competition is a natural thing for any business owner. It can be something really scary, but you advantageous if you do it right. Today we will talk about competition, how to separate yourself, how to make a negative into a positive.

When you are ready, hiring a team is essential for continued growth. However, there are many obstacles when it comes to hiring the right people. Dependable people who work hard are a lot harder to find than you may assume. Things like initial compensation, growth and retirement are just a few of the many  things a gym owner has to think about when building their team. If you are not thinking of those things than how can you expect a staff member to stay by your side and stay loyal? Most employees eventually leave their gym to open up their own primarily for financial reasons. So what can you do as a gym owner to provide your team with a good living while growing your gym to its max potential? Today's episode covers how to hire staff, the interview process, compensation and much more!

The world of competitive exercise has exploded into the social consciousness. This can be an exciting, community-building opportunity for your gym. With the advent of the CrossFit Open, and other fitness events held in various capacities at various micro-gyms and expos, the question becomes: Do we promote this?   This episode, we dive into this often divisive discussion and provide some in-depth perspective on the pros and cons of these opportunities. Learn the various options that your facility can take towards incorporating or providing competitive avenues for your members, and gain insight on whether this is the right approach for the demographic of clients you serve.

How should I price my micro-gym or CrossFit affiliate? Pricing your gym could be a confusing process as there are many factors that can affect this. Listen in to this week's episode for some insight on how to simplify that process.

"How you do one thing, is how you do everything."   When it comes to quality, your clients are looking for consistency. They want to know that you can deliver on the goals they set forth when they walk through the doors. Delivering a top notch product doesn't stop with simply knowing the X's and O's of teaching the air squat.   This is an EXPERIENCE. From cleanliness, to class organization, to social media appearance, everything you present to current or potential clients is a representation of your standards. If you want to be a high quality service then you better let that mantra be reflected in all information put forth. Join Manny and Caleb on Episode 4, and find out what it means to deliver an all-around quality experience.

Everyone and their mother wants to open a gym now-a-days. What does it really take to not only get the business off the ground, but to be able to grow and sustain for the long-haul? Most new gym owners are naive to the true financial responsibilities that come with owning the business. Knowing your numbers and understanding how much money you need to pay for a facility, staffing, taxes, and the like are paramount to making healthy fiscal decisions that won't bury your business. Do you know how much space you need? Do you go big or start small? How do you deal with town regulations? Did you account for all the expenses? Join Caleb and Manny in Episode 2 where they discuss their own trials and tribulations on these questions, that have given taught them valuable lessons can help you avoid some potentially catastrophic pitfalls of starting a new gym.

Making this crucial choice will dictate the direction you will go and should be reflected in everything from the imagery and language on your website, the design and graphics in your facility, and the culture you create amongst your clients and staff. Ultimately, this is an outward expression of what your business stands for, and the values you represent. Whether you decide to affiliate with another organization (ie. CrossFit) or choose to venture out on your own namesake, you would be wise to fully believe in all that you're associating yourself with. Knowing your ultimate business goal and how you want to be perceived is essential to setting the tone with your staff, and catering to the correct demographic you wish to serve. If you don't truly believe in what you're selling, you'll be destined to struggle aimlessly and ultimately lead to failure. Tune in to Episode 1 where you not only are introduced to Caleb and Manny, but learn from their experiences of finding their own brand identities.