Sweat Equity: Hosted By Law Smith + Eric Readinger

Think of this episode as your comedy‑infused blueprint for escaping the founder prison."  Host Law Smith sits down with serial entrepreneur George Rivera, the man behind the Buy Back Time Formula, who built multiple seven‑, eight‑ and nine‑figure companies before realizing he'd accidentally locked himself in a golden cage. He recounts how his father's dying words ("don't miss Leo's games") forced him to tear down a $200M business that looked great on paper but left him exhausted and absent. Together they shred hustle culture, debate whether a hot dog is a sandwich and unpack why most productivity porn is just that—porn. Rivera explains the four‑burner theory and shares how a simple daily scorecard can calm your nerves and keep profits up while you take a two‑week vacation. He also invites listeners to his Founder Dad Dinners and reminds us we only get 18 summers with our kids. This episode blends practical tactics (delegate, automate, build systems) with laugh‑out‑loud moments and heartfelt stories. If you're

Law Smith and Eric Readinger turn ROI Podcast® episode 505 into a very stupid, very specific, very competitive Scrabble-adjacent bloodsport.  After confessing that his viral Iron Cross video was a high-tech fake, Law pulls out the Auburn business school alumni magazine and sends the conversation into full Scrabble challenge mode. Not because Auburn deserves shade, because Auburn gave the boys something smart, polished, and weirdly irresistible to obsess over. Harbert Magazine becomes the launch point for a lovingly unhinged breakdown of racks, bingos, bonus squares, tile counts, point values, premium squares, board layout logic, and the kind of word-nerd challenge behavior only true dictionary goblins can deliver. The hosts brag about being Scrabble wizards, revisit their best-of-99 war, and treat the whole thing like a beautiful Auburn-sanctioned opening play.   Of course, this episode does not stay neatly on the board. Law explains how he used AI to fake gym stunts, Eric starts slapping down conspiracy-theo

John Krotec is a U.S. Army veteran, visionary entrepreneur and founder of NeoMasculinity Solutions—a movement that helps men and women reclaim purpose, live through truth and lead with clarity. After surviving a traumatic brain injury and confronting long‑buried trauma, he transformed adversity into a mission by founding The Brainary and writing The Sentinel Handbook, a practical tool for self‑leadership. He delivers riveting keynotes and workshops on leadership, critical thinking, emotional resilience and self‑agency. With over 40 years in business, his journey spans high‑altitude expeditions in the Andes, building a pre‑internet multi‑million‑dollar retail company, and hosting conversations with leaders like General Flynn and Ron DeSantis. Today he leads a global push to reignite human intuition and critical thinking, empowering families to discern truth from fiction and resist the relentless onslaught of misinformation. John Krotec is here to blow up toxic masculinity, trash lazy thinking and maybe tell yo

Jodi Scott is the CEO and co‑founder of Green Goo by Spry Life, a plant‑based first aid company that started the way a lot of real businesses do: out of necessity, frustration, and a kitchen that slowly turned into a production facility. What began with homemade remedies and mason jars eventually grew into a nationally distributed brand, but not without detours, hard lessons, and a few moments where the easy path would have cost the company its soul. Jodi's story is not a clean, linear founder arc. She built Green Goo from the ground up, sold the company, and then made the rare and uncomfortable decision to buy it back. That experience reshaped how she thinks about success, control, and what it actually means to build something that lasts. She's lived both sides of the exit fantasy and is candid about what people don't talk about once the deal closes: identity loss, cultural drift, and the realization that money doesn't automatically equal alignment. At her core, Jodi is deeply skeptical of performative pu

ROI Podcast™ — the No. 1 business‑comedy podcast on Earth — welcomes Kevin Surace, Silicon‑Valley innovator, futurist and author of The Joy Success Cycle, for an energizing conversation about AI, joy and success. Surace, a technology innovator with 93 patents and the CTO of Appvance, is best known as the father of the virtual assistant. He helped develop the first large‑scale voice interface at General Magic and led the team that created the OnStar Virtual Advisor. Inc. Magazine named him Entrepreneur of the Year (2009), and he invented QuietRock soundproof drywall. Surace explains the difference between real AI and simple automation, shares stories of building the first virtual assistant, and demonstrates how large language models can transform business operations and even compose music. But this episode isn't just about technology. Surace introduces his Joy Success Cycle philosophy and shows how joy fuels sustainable success. He explains why reframing daily tasks with joy leads to better outcomes, how to m

Episode 500 of ROI Podcast®! Who better than the CEO and Owner of Dugout Mugs®, Kris Dehnert, the entrepreneur behind a wildly successful physical product brand built on craftsmanship, storytelling, and relentless customer focus. Kris breaks down how he scaled a novelty idea into tens of millions in revenue without relying on a traditional sales team, why product quality is still the most underrated growth lever, and how listening to customers drives smarter product expansion. We get into licensing strategy, corporate gifting, surviving hypergrowth, and the mental frameworks required to stay durable as an entrepreneur. This episode is a masterclass for founders, operators, and creators building real businesses in the physical world and trying to scale without losing their soul. Subscribe for more business conversations that blend strategy, lived experience, humor, entrepreneur podcast, ecommerce scaling, product based business, brand building strategies, physical product startup, business growth podcast, cu

John J. Murray is a stand-up comedian, host of Something Planet ‪@somethingplanet‬, a 500+ episode podcast featuring conversations with guests and co-hosts Jerod Walker and Brad Gilmore. Known for his blue-collar whitetrash humor style, Murray has performed extensively throughout the country's comedy scene. His comedy special "Rhinoceros" is on Amazon Prime Video. ROI Podcast™ gets down on what's actually happening with UFO disclosure - going hard in the paint past the headlines and into the insider stories: government whistleblowers, classified Senate briefings, Men in Black oddities, interstellar objects like 3I/Atlas, reverse-engineered tech, Zero Point Energy, Skinwalker Ranch, and the real reasons powerful people might want this buried. It's not hype. It's not fear-bait. It's two entrepreneurs, a comedian, and a lifelong investigator asking the grounded questions behind the craziest claims. If you've wondered whether disclosure is real, why craft behave the way pilots describe, or what the government mig

Tim Rexius is a serial entrepreneur, speaker, DILF, GILF and President and CEO of Rexius Nutrition Inc., which is one of the fastest growing retail nutritional supplement chains in the United States, with over 25 locations across 10 states. Additionally, he is co-owner of Iron Heaven Gyms in Omaha, Nebraska, and founder and co-owner of VHI Supps and Omaha Protein Popcorn Company—a wholesale supplement brand. Tim also runs Rexius Business Consulting, helping coach and mentor business owners globally.   Tim is known not only for his business acumen but also for his passion for motivational speaking, inspiring students, athletes, and entrepreneurs to turn their passions into paychecks. He hosts the "Now or Never Entrepreneur" podcast where he shares insights from his journey and interviews other business owners. His story is one of resilience, highlighted by early struggles including sleeping in his car to keep his dream alive, and rising to build multiple successful enterprises through grit, personal connection

"Magnifying glass examining colorful crypto coins labelled 'Ponzi,' one golden Bitcoin standing out as genuine, cautionary warning icons..." ROI Podcast® episode 496! In this episode, entrepreneur and writer Alexander Svetsky shares stories from his wild ride through the crypto world. He talks about co‑founding one of the first Bitcoin‑only savings/exchange platforms and why dealing with regulators made him say "never again." Alexander also explains why he's building Satlantis, a Bitcoin‑powered ticketing app, and how his writing on economics and philosophy has influenced his entrepreneurial journey. We dive deep into Bitcoin's fundamentals—what makes it different from "shitcoins," why sound money matters, and how bad incentives distort economic behavior. Alexander breaks down how Bitcoin is backed by energy and how mining can even stabilize the power grid by flexibly using surplus renewable energy - cryptoforinnovation.org -  and providing load‑balancing services - cryptoforinnovation.org -  You'll hear why

ROI Podcast—the business show that doubles as a comedy roast—returns with Law Smith and Eric Readinger riffing on TikTok, attention spans, and why horoscopes are basically astrology's version of fantasy football. This episode tackles: TikTok's addictive algorithm vs. China's "education-only" version. Why social media feels like narco-terrorism for your brain. The trader who used TikTok comments to turn $84K into $42M. Comedy, drag shows, group dances, and why dudes just don't vibe with them. A DIY college fantasy football league idea that could flip into billions. If you like your business podcasts with more laughs than LinkedIn posts, hit subscribe and join the world's #1 comedy-business podcast.   Eric Readinger  0:02   Okey, dokey, Law Smith  0:06   Whoo, yeah, ah, I wear, I wear my DMX goggles, yeah. I mean, this is, like, the why is that? DMX, no, but it's like a guy. This is Malibu's Most Wanted. That's what this guy sounds like. Eric Readinger  0:27   Yeah, maybe I don't know. He's not real

Level up your business without the MBA price tag (or the LinkedIn humblebrag post). In this episode of the ROI Podcast®, Law Smith and Eric Readinger sit down with business coach and strategist John Whitt to break down the moves that actually scale a business. Think less "inspirational fluff" and more chess-master strategy meets real-world execution. From hiring A-level players and building trust-driven leadership, to ditching the myth of work-life balance in favor of work-life harmony, John reveals how to align your business so it fuels your actual life—not the other way around. Plus, we roast hot dog debates, raw dog jokes, and questionable lightning-round questions.

Jermaine Cheathem, an entrepreneur in the equipment finance niche, discusses his journey from starting in the industry to building a successful brokerage. He emphasizes the importance of leveraging networks and relationships, particularly with equipment sellers, to secure deals. Jermaine has traveled extensively, working from various countries, and highlights the challenges and benefits of a remote, lifestyle business. He advocates for the four-hour workday and shares his philosophy on entrepreneurship, stressing the need for resilience and self-reliance. Jermaine also touches on the supernatural aspects of human existence, suggesting that being human itself is a supernatural experience.   Most people hunt customers. Jermane Cheathem hunts the sellers who already have them. In this punchy, practical episode, he breaks down how niching down into equipment finance—then partnering with dealers—creates leveraged B2B deal flow you can run from a laptop. We dig into choosing a niche using your actual relationships

Law Smith and Eric Readinger discuss various topics, including their podcast's milestone of reaching episode 490 and potential future guests like Vinnie Tortorich. They debate the impact of AI on jobs, noting that jobs requiring human touch are more secure. They also discuss the interstellar object 3I/ATLAS, its unusual characteristics, and speculations about its origin, including the possibility of it being an alien spacecraft. Additionally, they touch on the challenges of driving in Tampa, the impact of AI on comedy and art, and the importance of human touch in creative fields. The conversation ends with a light-hearted discussion about their personal lives and upcoming events.   Music & Comedy Discussion   - Ultra Music, Mike Shinoda, Rick Ross, Lil Wayne   - Podcast guest ideas (Vinnie Tortorich, Mike Rainey, Mike Florio, Alexis Faux, Adam Carolla)   - Nutrition and health (no sugar, no grain, realistic approaches)   - Planning meals and healthy eating challenges Grocery Stores & Food   - Wild

ROI Podcast™ hosted by Law Smith @LawSmithWorks and Eric Readinger! ROI is... Rhinos On Ice? Roundabout Orlando Ideas? Return On Investment? Who knows? ROI Podcast™! the #1 business/comedy podcast on earth! Entrepreneurship via guest interviews and generally chewing the comedy cud... Here's the episode description we def wrote and LOVE writing   Unlock the secrets to landing remote work faster than an ex-NHL enforcer shutting down slow play at a golf course. Join hosts Law Smith and Eric Readinger as they explore under-the-radar remote job boards, hilarious golf-course brawls, outrageous Tinder stats, and surprising revenue insights from OnlyFans. ROI Podcast® delivers another witty and actionable episode blending comedy with top-notch business insights and more topics like: remote work, remote job boards, career advice, business strategy, entrepreneurship, job hunting, OnlyFans revenue, Tinder swipe stats, golf course fight, business podcast, ROI podcast, career tips, professional growth, and online job sear

ROI Podcast™ hosted by Law Smith @LawSmithWorks and Eric Readinger! ROI is... Revenue Optimization Initiative? Results Oriented Innovation? Return On Investment? Who knows? ROI Podcast™! the #1 business/comedy podcast on earth! Entrepreneurship via guest interviews and generally chewing the comedy cud... Here's the episode description no LLM or LLAMA can create   Ever wondered how Nathan Fielder blends absurd comedy with serious business lessons? In ROI Podcast™ episode 488, Law Smith (@LawSmithWorks) and Eric Readinger break down Nathan's bizarre brilliance from "The Rehearsal," exploring why comedy often tells truths traditional methods can't. Dive into unique strategies of marketing through comedy, leveraging authentic connections, and unconventional problem-solving that'll make your business (and your brain) thrive. Also, comedy business strategy, authentic marketing, creative entrepreneurship, business podcast, comedy lessons, unconventional marketing, Andy Kaufman, Jackass comedy, ROI Podcast, marketing

Ever feel like you don't know how to help a friend who's clearly not okay? In this raw and ridiculous episode, Law Smith and Eric Readinger discuss Simon Sinek's concept of "just 8 minutes" — and how it might be enough to help someone feel less alone. ROI #487 is a caffeine-fueled ramble through fence building, family dynamics, empathy vs. sympathy, and the reality of adult friendships. Expect real talk, wild tangents, and a dose of actionable insights on why checking in (even briefly) can have huge impact. No fluff. Just ROI: where comedy and business collide like a stubborn post hole digger. ROI Podcast™ Ep. 487 — A business-meets-comedy look at helping people without burning out yourself. Law Smith and Eric Readinger get real about: The underrated impact of an 8-minute call How to audit your relationships and set boundaries Why multitasking is nonsense (and what to do instead) Energy vampires and other real-life struggles mental health podcast, ROI Podcast, Simon Sinek, friendship tips, business

Ever feel like you're screaming into the void while talking to customer support? Welcome to the Verizon episode.   In ROI Podcast™ episode #486, Law Smith and Eric Readinger walk you through a 22-hour odyssey trying to solve one simple Verizon trade-in issue—and in doing so, shine a spotlight on the hellscape of AI-powered customer service, endless chat resets, and the real ROI cost of wasted time.   We dig into:   Whether AI bots are actually making support worse How corporations weaponize the "illusion of choice" The emotional and economic toll of bad service Why project management means nothing without time awareness Time as your most precious asset—and how companies steal it Nostalgia, comedy, and a little financial truth bomb for dessert   If you've ever asked, "Am I talking to a real person or just yelling at a toaster?"—this episode is for you... Verizon customer service, AI chatbots, live chat nightmare, time management, ROI Podcast, business comedy, satirical business podcast, bad suppo

ROI! Return On Investment? Ritual Of Indulgence? Robust Oral Idol? ROI Podcast™ hosted by Law Smith @LawSmithWorks and Eric Readinger... Here's the episode description fo sho fo sho wrote   Law Smith and Eric Readinger piggyback off the previous episode hitting the back walls about hilarious chaos behind Tampa's 2 Bears 5K race. Law shares his adventures sprinting through Raymond James Stadium in American flag speedos, awkward celebrity run-ins with comedians Bert Kreischer and Tom Segura, and funny mishaps you won't hear anywhere else. Expect wild stories, comedic insights, and candid celebrity gossip—all served with ROI's signature humor. Buckle up comedy fans, this one's a ride. N.O.R.E. Noreaga, Comedian Meat Dave's Dave Williamson, Dean Akers, Jason Kelce, Bo Allen, Former All Pro and former Buccaneer Ryan Jensen, Buccaneer OG Cody Mauch, Buccaneer C Graham Barton, All Pro Buccaneer OT Tristian Wirfs, Barstool's Frank The Tank, Kevin KFC Clancy, John Feitelberg, Mike Calta, Por Osos Vodka, 2 Bears 1 Cave

ROI! ROI Podcast™ hosted by Law Smith @LawSmithWorks and Eric Readinger... Here's the episode description we def typed up   Law Smith and Eric Readinger gab about a hilarious behind-the-scenes look at the Two Bears 5K race in Tampa, featuring unexpected celebrity encounters, comedic mishaps, and wild stories. In this episode of ROI Podcast®, Law breaks down his day running through Raymond James Stadium, meeting comedians like Bert Kreischer and Tom Segura, and navigating a chaotic event with their signature humor. From his American flag speedo shorts to interactions with professional athletes and media personalities, this episode is a laugh-out-loud journey through a day in the life of Law Smith. Discover the unfiltered stories, celebrity gossip, and comedic insights that make ROI Podcast® a must-listen for comedy fans and pop culture enthusiasts. Keywords: ROI Podcast, Law Smith, Bert Kreischer, Two Bears 5K, Tampa comedy, celebrity race, comedy podcast, sports event   comedy podcast entertainment celebritie

ROI! ROI Podcast™ hosted by Law Smith @LawSmithWorks and Eric Readinger... Here's the episode description we fo sho wrote and not a tool: Dive into the world of AI-driven innovation with Law Smith and Eric Readinger as they explore game-changing tech tools that are transforming business, creativity, and productivity. In this episode, discover insider tips on using AI for tax preparation, website creation, content generation, and entrepreneurial strategies. From navigating complex tax software to leveraging cutting-edge AI platforms like ChatGPT and Suno, this podcast offers practical insights for entrepreneurs, creators, and tech enthusiasts looking to stay ahead of the curve. Learn how to streamline your workflow, generate unique content, and unlock new possibilities in the digital landscape – all with a side of humor and real-world experience. How to create a bionic man, the demise of their YouTube channel, and the challenges of doing taxes. Law Smith announced headlining comedy shows at St Pete Beach and C