Sweat Equity: Hosted By Law Smith + Eric Readinger

John Krotec is a U.S. Army veteran, visionary entrepreneur and founder of NeoMasculinity Solutions—a movement that helps men and women reclaim purpose, live through truth and lead with clarity. After surviving a traumatic brain injury and confronting long‑buried trauma, he transformed adversity into a mission by founding The Brainary and writing The Sentinel Handbook, a practical tool for self‑leadership. He delivers riveting keynotes and workshops on leadership, critical thinking, emotional resilience and self‑agency. With over 40 years in business, his journey spans high‑altitude expeditions in the Andes, building a pre‑internet multi‑million‑dollar retail company, and hosting conversations with leaders like General Flynn and Ron DeSantis. Today he leads a global push to reignite human intuition and critical thinking, empowering families to discern truth from fiction and resist the relentless onslaught of misinformation. John Krotec is here to blow up toxic masculinity, trash lazy thinking and maybe tell yo