Informações:
Sinopse
Inbound Show is a 20-30 minute show where we talk about the latest inbound marketing news, tips and strategies.
Episódios
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Inbound Show #207: To Gate or Not To Gate
10/02/2016 Duração: 25minWe discuss the question on whether to gate premium content to capture visitors' information or not to gate and give the content for free.
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Inbound Show #206: 2016 Website Trends and the Big Game
27/01/2016 Duração: 19minWe look at trends for website designs for 2016. What do visitors expect when they come to your site?
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Inbound Show #205: 2016 SEO Trends
20/01/2016 Duração: 15minWe found common themes in almost every article laying out the trends for SEO in 2016 and curated them for you in this episode. With stats to back up our claims we expand on what will help your site get higher rankings and higher click-through rates.
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Inbound Show #204: The Importance of Reporting
06/01/2016 Duração: 21minAnalyze to improve is part of our tagline - we use this episode to evaluate how to truly analyze data and reports so you know how to best use resources.
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Inbound Show #203: 2016 Goals
09/12/2015 Duração: 24minHow and why you should set goals for 2016 - how to make a goal a habit and a part of your lifestyle.
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Inbound Show #202 - Relaunching Google+ and 10x Email Subscribers
18/11/2015 Duração: 18minListen for a technique we used that resulted in 10x email subscribers to our blog.
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Inbound Show #200: On-page SEO Issues
04/11/2015 Duração: 16minWE MADE TO 200!!! In our 200th episode we discuss a new report from Raven Tools regarding on-page SEO issues. Listen to hear what issues are found on most pages.
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Inbound Show #199: Implementing Scrum for Inbound Marketing
21/10/2015 Duração: 21minHappy Future Day! What are your favorite examples of companies celebrating Future Day? We discuss what we liked and what companies can do around special days like today. We've implemented the Scrum Methodology and like it - listen to our take on this project management structure and why you should use it too.
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Inbound Show #198: Creating Raving Fans
15/10/2015 Duração: 12minHow to create fans of your brand not just satisfied customers.
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Inbound Show #197: The Impact of Moments on Social Media
07/10/2015 Duração: 15minWe discuss the launch of Moments on Twitter and what it means to brands. We evaluate how companies can use Moments and similar platforms to connect with their audience.
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Inbound Show #196: What Podcasting Means to Us
01/10/2015 Duração: 21minWe celebrate National Podcasting Day with a look back on why we started Inbound Show and why we love podcasts. We also talk about a "spam" email that our clients received.
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Inbound Show #195: Inbound 15 Review
16/09/2015 Duração: 12minWe look back at our week in Boston for Inbound 15. We review the HubSpot announcements and themes from the conference.
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Inbound Show #194: Fixing Duplicate Content
26/08/2015 Duração: 15minWe talk about how we handled a site that had 300 pages of duplicate content. Listen to hear why it's important to fix and our different ideas for a solution.
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Inbound Show #193: Plan Now for the Holidays
19/08/2015 Duração: 16minYes, we know it's August but now is the time to start preparing campaigns for the upcoming holiday season. We also discuss a trend we're seeing with Facebook referral traffic passing the amount of visits from Google... have you been seeing this?
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Inbound Show #192: Search Ranking Factors
12/08/2015 Duração: 26minWe evaluate the results from the MOZ Search Ranking Factors survey found on https://moz.com/search-ranking-factors/survey We were impressed with how much influence mobile factors now have and the importance of usability. A lot of the ranking factors have remained constant through the years and it's important to be excellent at the basics.
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Inbound Show #191: What is a Persona?
06/08/2015 Duração: 19minWe explain persona - what they are and why you need them. It's more than just your target audience.
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Inbound Show #190: When and How to Follow Up on Inbound Leads
29/07/2015 Duração: 18minHow should your sales team should follow up on leads? Should you just let your lead nurturing do the work or pick up the phone? We answer with some guidelines we've seen in practice.
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Inbound Show #189: Landing Pages and the Conversion Path
22/07/2015 Duração: 20minWe recap the July 2015 Denver HubSpot User Group meeting with special guest, Mike Vittum from HubSpot. Main topic of the event was Landing Pages and Mike dove deep into the conversion process with personas, call-to-action buttons, landing pages, thank you pages and email nurturing campaigns. We also talk about best practices for landing pages covered in the event and how we evaluate and plan for higher conversion rates.
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Inbound Show #188: Should You Cut Content Creation
15/07/2015 Duração: 17minTo cut costs a client of ours asked to "Cut the Content" so we wanted to address this question in this week's episode. We discuss the importance of content and how to get more value for what your business creates.