Inbound Show

We discuss the question on whether to gate premium content to capture visitors' information or not to gate and give the content for free.

We look at trends for website designs for 2016. What do visitors expect when they come to your site?  

We found common themes in almost every article laying out the trends for SEO in 2016 and curated them for you in this episode. With stats to back up our claims we expand on what will help your site get higher rankings and higher click-through rates.

Analyze to improve is part of our tagline - we use this episode to evaluate how to truly analyze data and reports so you know how to best use resources.

How and why you should set goals for 2016 - how to make a goal a habit and a part of your lifestyle.  

Listen for a technique we used that resulted in 10x email subscribers to our blog.

HubSpot CRM Best Practice and Content that converts

WE MADE TO 200!!! In our 200th episode we discuss a new report from Raven Tools regarding on-page SEO issues. Listen to hear what issues are found on most pages.

Happy Future Day! What are your favorite examples of companies celebrating Future Day? We discuss what we liked and what companies can do around special days like today. We've implemented the Scrum Methodology and like it - listen to our take on this project management structure and why you should use it too.

How to create fans of your brand not just satisfied customers.

We discuss the launch of Moments on Twitter and what it means to brands. We evaluate how companies can use Moments and similar platforms to connect with their audience.

We celebrate National Podcasting Day with a look back on why we started Inbound Show and why we love podcasts. We also talk about a "spam" email that our clients received.

We look back at our week in Boston for Inbound 15. We review the HubSpot announcements and themes from the conference.

We talk about how we handled a site that had 300 pages of duplicate content. Listen to hear why it's important to fix and our different ideas for a solution.

Yes, we know it's August but now is the time to start preparing campaigns for the upcoming holiday season. We also discuss a trend we're seeing with Facebook referral traffic passing the amount of visits from Google... have you been seeing this?  

We evaluate the results from the MOZ Search Ranking Factors survey found on https://moz.com/search-ranking-factors/survey We were impressed with how much influence mobile factors now have and the importance of usability. A lot of the ranking factors have remained constant through the years and it's important to be excellent at the basics.

We explain persona - what they are and why you need them. It's more than just your target audience.

How should your sales team should follow up on leads? Should you just let your lead nurturing do the work or pick up the phone? We answer with some guidelines we've seen in practice.

We recap the July 2015 Denver HubSpot User Group meeting with special guest, Mike Vittum from HubSpot. Main topic of the event was Landing Pages and Mike dove deep into the conversion process with personas, call-to-action buttons, landing pages, thank you pages and email nurturing campaigns. We also talk about best practices for landing pages covered in the event and how we evaluate and plan for higher conversion rates.  

To cut costs a client of ours asked to "Cut the Content" so we wanted to address this question in this week's episode. We discuss the importance of content and how to get more value for what your business creates.