Pnc Bank Agriculture

One of the joys of running any small business is the sense of serving a tightly knit community. These days, "community" may refer not just to physical proximity but also to digitally connected people scattered across the country or around the world. Even if you’ve always thought of yourself as local, it pays to consider ways to expand your world by generating new leads, wherever they live. Here are some tips.

A 2014 study by consulting firm Float Mobile Learning found that 94% of producers now use mobile devices in their work. And a 2015 study by DTN The Progressive Farmer predicts that by 2017, 88% of producers will be using mobile devices as much as, or more than, their desktop computers, to help manage their operations. The podcast explores how digital advances can help boost farm and agribusinesses.

Perhaps the best example of cross-selling comes from a certain fast-food chain that asks, "Would you like fries with that?" The logic behind this phrase applies to all businesses: Customers who buy one of your products are likely to be interested in additional items that complement their original purchase. The podcast explores how cross-selling can help you better meet customer needs, build customer loyalty and differentiate business from the competition.

Agriculture has long counted women among its industry professionals, since they contribute significantly to the operation and success of a wide array of farms and agribusinesses. In some ways, issues facing women farmers are not that much different from those facing their male counterparts. However, the Department of Agriculture’s Farm Service Agency says it assists many women who experience barriers that hinder them from becoming successful farmers or ranchers.

Historically, farm and agribusiness commodities have not been known for product differentiation. But that is changing. Branding is a beneficial strategy when your business is introducing a new product or service, protecting its market position, expanding offerings or entering a new product or service category.

From labor matters to environmental concerns to property rights, plenty of political issues face today’s agricultural professionals. Developing relationships with legislative and regulatory officials is a must in order to influence public policies that impact your farm or agribusiness.

Niche marketing connects a product or service to a small, specific market. The niche itself may be an entirely new market or a unique portion of an established market. This podcast explains how strategically entering a niche market can expand your business, income and customer base.

Travis Trueblood, a PNC ag banker talks about how you can build a solid relationship with your banker based on proactive communication.

Clark Hales, an Ag banker at PNC Bank, talks about how you can get receivables to your accounts faster with remote deposit services such as PNC Bank’s DepositNow, mobile deposit capture and Payments on the Go.

When farmers are making their succession plans, one of the most common questions they ask is how to prepare their successor, once they’ve chosen one. Whether you’re passing the farm down to a family member or a trusted employee, that person will need training and experience to be successful when you step down. In this podcast, Micheal Rogers, vice president and agricultural banker at PNC, offers tips that may help you smoothly hand over your farm to your successor.

Over the last several years, farmland has represented a very attractive option for U.S. investors. Now, it’s likely that this may be coming to an end. This podcast examines why price increases will possibly decline during the next three to five years, and why a cautious approach for farmland buyers is recommended.

Learn about the critical issues and red flags to be aware of before merging with or acquiring someone else’s land.

Brian Hoefer talks about new technologies that can help farmers, ranchers and other agribusinesses improve cash flow.

Rhonda Beam-Adams explains how your farm’s growth can affect your access to capital—and what you can do to prepare financially for the unexpected.

You have a lot invested in your farm or ranch, so you need to make sure the dollar value assigned to it is accurate and up to date. In this podcast PNC will go over the steps you can take to establish the value of your business and property.

Todd Landrum offers suggestions on evening out payments for operating expenses and supplies when the cash flow on the farm isn’t steady all year long.