IT Marketing Podcast

As we prepared to dive into 2017, we took a look at the most popular articles we published in 2016. This year, we will be adding more MSP marketing tips and webinars to help you grow your business. 

Are you looking for 1 or 2 new clients or are you looking 10 or 12 new ones – or more? It's important to set a monthly quota to reach your targets because otherwise you have this random, fuzzy concept of growth, not something concrete.

Relating news and security tips through stories, illustrates key information so people see the importance of what you're saying and how it pertains to them. Your customers will better realize that they are by no means immune to cyber attacks.

If you've thought about updating your MSP website, here's how you can get it done in the next 1 hour. For content, just copy and paste the pre-written pages from our MSP Website Content Pack into your website pages. It works great with Wordpress, Wix, SquareSpace, Joomla, Drupal - any website management tool you use. You'll be done quickly - and finally check it off your "to do" list!

Think of your top 5 clients. They don't give you headaches. They pay their bills on time. They are easy to work with. They are your best clients for a good reason. Wouldn't it be nice if you could find more clients just like them? Here's how to do it.

Copy/paste this text and email it to your contacts to get sales conversations started fairly quickly. Plus, see our many other fall MSP marketing ideas.

Have you ever seen a prospect that you know needs your help, but they just don't seem to understand how bad their IT is? Here's how start a conversation with them in a friendly, productive way, plus position your company as the one who can help them.

Generate new IT leads using our new "How to Protect Against Ransomware Marketing Kit." It gives you the educational tools and resources you need to build a reputation within your target market as the "go to" expert for protection against ransomware. 

Should you call your IT company a "managed service provider?" Here's a data-driven answer, plus what you should call yourself based on the top Google searches for IT companies.

August is an ideal time to get your marketing in gear. This is often a time when business might be a little slow because of vacation schedules. Take some time off to recharge your batteries and relax, but also use the time to outline your tactics for growth. That way, when your prospects are back in September, you can execute your plan to capture more business. Here are specific things you can do during August 2016 to build your business.

Our poll on the lifestyles of IT professionals showed that many people work on the weekends. If you're going to do it (and I admit, I do it all the time), here's our list of the top 10 MSP Marketing activities you can do on a weekend. Some might surprise you.

There's a growing opportunity in protecting companies from the uptick in ransomware and sophisticated phishing attacks. See our specific recommendations to get prospects to ask you for guidance and not your competitors — it could lead to more referrals. Also, with the free Windows 10 update about to expire, use this opportunity to remind your clients and help them make the transition.

Here is a well-defined strategy to expand your ability to get referrals. First, I'll share a few things that I recommend you do this month. Then, I'll tie it all together to show how this can lead to more referrals with your contacts excited about passing along new business opportunities to you.

You might be limiting your company's growth just by focusing on too broad a market. People prefer to hire specialists to solve their problems rather than generalists. When you specialize, you become known as the expert in that industry. This can open up a whole new market for you to become a leader. Learn how to find untapped niche markets for your IT services.

Providing your customers preventative measures that guard against security threats is a great way to inform without alarming. You can also share computer tips and shortcuts. Here are some specific ideas for May. 

Help protect your IT clients and prospects by showing them how to spot a phishing attempt before it infiltrates their computers. Our new How to Spot Phishing Attacks Marketing Kit gives you the educational resources you need to show prospects how to protect themselves from this popular hacking technique. Use it to generate new IT business for your company.

We've already had many computer security issues this year. Be mindful of using too many security alerts to stay in touch with your prospects. They could become immune to the alerts if that's all they see. So, when a really important alert comes out, they may not appreciate its magnitude. Include a mix of computer tips into your marketing to balance out the security notices. Here are some specific ideas for April.

One very effective method to show off your expertise is to host a lunch and learn. It doesn't have to be at your office. Read how to plan, host and even offset the cost of your lunch and learn.

If you are holding back on launching a marketing initiative until your website is redesigned, stop dragging your feet. Your new design will have no impact on whether someone will buy your IT services. Here's what people really want to see on your MSP website.

There are some big announcements you can make to your contacts this month that can get the phones ringing. Learn exactly what to say, plus learn how to get client testimonials and use loss leaders to attract new clients. Here are our specific IT marketing recommendations for March 2016.