Marketing Mix Man Podcast
- Autor: Podcast
- Narrador: Podcast
- Editora: Podcast
- Duração: 7:45:38
- Mais informações
Informações:
Sinopse
All things marketing with Gary Bembridge. 30+ years global marketing experience packed into every episode. European Podcast Award Winner (UK) 2010 + 2011. http://www.MarketingMixMan.com
Episódios
-
57: Big Ideas and why do so few brand have them?
02/10/2012 Duração: 09minDavid Ogilvy wrote in 1983 only 1 in 100 ads had a big idea. Has anything changed?
-
56: Competitive Point of Difference
19/09/2012 Duração: 09minCEO of Sainsbury's Supermarket says many brands lack a real competitive point of difference. I explore how you identify one.
-
55: Paralympics 2012 - inspired marketing
11/09/2012 Duração: 09minParalympics London 2012 is a casebook masterclass in the power of great marketing positioning and execution. Find out why and what you can learn from it.
-
54: Prince Harry and Las Vegas
28/08/2012 Duração: 09minHow some brands used the Prince Harry naked photo episode in Las Vegas to effect
-
53: Naked Footballers
21/08/2012 Duração: 13minWhat naked footballers in ads can teach us all about successful communication
-
52: Interrogation As An Innovation Tool
15/08/2012 Duração: 10minAnything "new" to the consumer is new. Why you should see product interrogation a key innovation tool
-
51: Olympic Gold vs Bronze Medal
06/08/2012 Duração: 06minIn London 2012, Rebecca Adlington won Bronze swimming faster than her Gold in Beijing. What can we learn from this?
-
50: Is Marketing Strategy Dead?
18/07/2012 Duração: 07minThe CEO of Saatchi says strategy and marketing is dead. What I think it means and you need to do based on what he had to say
-
49: Is product placement on TV good for brands?
04/07/2012 Duração: 07minProduct Placement is allowed, but is it a good thing for brands to do?
-
48: Is story telling important for brands
24/06/2012 Duração: 06minSteve Jobs was a master story teller. Should you be too?
-
47: Topless Car Wash: learnings
06/06/2012 Duração: 06minYou a topless car wash can teach us all about marketing
-
46: 7 online trends you need to be aware of
25/05/2012 Duração: 11minYou need to know these 7 key online trends to ensure your digital and social media strategy is the right one
-
45: Can only the young do digital marketing?
09/05/2012 Duração: 06minDo you need to be young to understand and implement digital marketing?
-
44: 5 traits of great marketing leaders?
25/04/2012 Duração: 06min5 traits that make a great marketing leader
-
43: 7 Tips to connect with bloggers
19/04/2012 Duração: 06min7 top tips on how to better connect with bloggers in your category
-
42: Winning by having an enemy?
11/04/2012 Duração: 07minWhy does having an enemy help you win? 3 approaches that will work
-
41: Price your way out of though times?
04/04/2012 Duração: 06minCan you price cut your way out of tough times?
-
40: Cost cut out of though times?
29/03/2012 Duração: 06minCan you cost cut your way out of tough times?
-
39: TV versus THE TV. Implications?
21/03/2012 Duração: 06minWhy is it important to think about TV versus THE TV that sits in the corner of the lounge?
-
38: What reality TV shows teach us about winning
14/03/2012 Duração: 04minWhat can reality TV shows like X-factor and American Idol teach us about winning and succeeding with brands?