Podcasters' Roundtable - Learn How To Podcast By Discussing Podcasting

If you're a podcaster, do you also record your show live, as-in, do you live-stream? Why or why not? Do you even care about live? What's different about live vs time-shifted podcasts? 

Nearly 50% of monthly podcast downloads come from older episodes. What are you going to do with that info!?

If you only chose one category for your podcast when you submitted to Apple Podcasts (you DID submit to Apple Podcasts, right!?) you might be missing out on opportunities to be found. Watch this Round https://youtu.be/xyFFDPcRMfY

Podcasts, no longer a word you have to explain to anyone. So, with everyone knowing what a podcasts is, are the advertisers flooding into the space to reach people who might not be listening to their messages elsewhere? Is it easier for you to get an advertiser for your podcast in 2021? How do you even start to look for an ad if you want them?  Roundtablers: Ray Ortega, Dave Jackson, Shane Rogers, and Martin Donison. Get your podcast reviews at https://mypodcastreviews.com Watch this Round https://www.youtube.com/podcastersroundtable Join us via https://podcastersroundtable.com/guest  

You've heard that everyone has a podcast. Does that mean your plumber, local accountant, independent coffee shop, etc., should too? If you're a local business looking to get customers through your door, is a podcast a good use of your time? Guests: Marco Perazzo and Sheldon Eakins Watch/sub on YouTube https://youtube.com/podcastersroundtable

How much money have you spent on your podcast? Are you done? Are there more things you could improve by spending more money (gear, services, advertising...)? Watch on YouTube https://www.youtube.com/watch?v=uBFGHevGoo8 Optimize your titles https://headlines.sharethrough.com/  How people find your podcast in apps - who indexes what https://podnews.net/article/who-indexes-what Mike's guest video https://www.somethingyoushouldknow.net/guest-prep-video/ Using podcast ads to promote your own podcast https://soundsprofitable.com/update/host-read-ads

Can video really be the number one way to grow your audio podcast? Our guests think so and we're going to find out why. 

Paid podcasts. There are many ways to get paid as a podcaster and now Apple and Spotify are launching their own avenues for podcasters to produce premium content. Beyond the differences like price setting, cost to the creator etc., all stuff bound to change over time, what does it really mean for your show? Join Ray Ortega, Dave Jackson, Paul Colligan, Effie Parks, and Bryan Barletta to help figure out what works for your show, in terms of monetization and how you might begin to navigate premium podcasting.

What can you do beyond simply publishing a podcast to find more podcast listeners?  Join Ray Ortega, Dave Jackson, Noel Davila, and Roger Nairn to chat about communities for your podcast, outside of your podcast itself, virtual podcast events, Spotify's growing market share, podcast awards and more. Watch this Round: https://www.youtube.com/watch?v=5WfUZupskmQ You can subscribe to the episode mailing list to get new Rounds delivered to your inbox automatically. Sign up, if you'd like to appear on a future Round. Thanks and I can't wait to see you at the Roundtable!

Does moving podcasts behind a paywall work? Will Apple be testing the waters? Join Ray Ortega, Dave Jackson, York Campbell, and John Lund to discuss subscription models for podcasts. Stories discussed on this Round Title: Apple Spotlight Main Takeaway: This sounds promising for the independent Podcaster, but will it work? url: https://podnews.net/update/apple-podcasts-spotlight Title: Apple Podcast Subscriptions Main Takeaway: Would this be a blessing or a curse for the Independent Podcaster? URL: https://www.hollywoodreporter.com/news/apple-mulls-podcast-subscription-push-amid-spotifys-land-grab Title: Is Spotify’s big bet on podcasts failing? Main Takeaway: The battle of converting music listeners to podcast listeners continues. Will it be worth playing the long game to find success? And is the podcast audience big enough to warrant platforms branching out to have exclusive shows and content? URL: https://www.cnbc.com/2021/01/15/spotifys-big-bet-on-podcasts-is-failing-citi-says.html

Netflix is going to make movies available as an audio only experience. Will this pull people away from podcasts? Join Ray Ortega, Dave Jackson, Elikqitie, and Lee Uehara to discuss some of the final podcasting stories of 2020. Watch this Round: https://www.youtube.com/watch?v=EFKgG5VGrmk You can subscribe to the episode mailing list to get new Rounds delivered to your inbox automatically. Sign up, if you'd like to appear on a future Round. Thanks and I can't wait to see you at the Roundtable!

If you created 500, three episode, podcasts, would you be the number one podcaster? This seems to be Spotify's approach with Anchor but does it work? Is it valuable? Are they really 'dominating' podcasting?  Join Ray Ortega, Dave Jackson, Angela Connor, and Zack Jackson to music podcasts, getting your show in shape and other stories in podcasting. Title: Spotify says it’s dominating the podcasting market because of a million-plus tiny podcasts Main Takeaway: I'm skeptical. url: https://www.theverge.com/2020/12/2/21755151/spotify-podcasts-anchor-stats-data-wrapped-2020 Title: Text to Podcast Company Launches  Main Takeaway: Does a service like this make podcasting a turn-key commodity? I wonder if by selecting a narrator and having content read and turned into podcasts if there is a real connection with listeners. Is this just a way to make podcasting the new “content marketing?”  This may be okay for brands I suppose. I just think a connection with hosts being “real people” can really make a dif

Have you heard you can use any music you want in your 'podcast' now!? Let's talk about the catch. Join Ray Ortega, Dave Jackson, Jordan Blair, and Bob Bender to music podcasts, getting your show in shape and other stories in podcasting. Stories discussed on this Round Title: Buzzsprout Adds “Locked” Tag Feature, Encourages Other Hosting Platforms to do the Same Main Takeaway: should be added to the RSS feed on all hosting platforms to prevent podcast pirates from making ad revenue from dynamically inserted ads. (Transistor has also announced support of podcast locking.) url: http://www.insideradio.com/podcastnewsdaily/buzzsprout-adds-locked-tag-feature-encourages-other-hosting-platforms-to-do-the-same/article_64a99b02-17a5-11eb-a6e3-4b3670ca346f.html Title: Use This Downtime To Get Your Music Business Affairs In Order Main Takeaway: Taking this opportunity of downtime to catch up on the business details of your show, along with fine tuning your craft, It’s a brand new and different world out there, a

Do you trust and value the opinion of your favorite podcast more than other media? If yes, why do you think that is?  Join Ray Ortega, Dave Jackson, Nicole Ackermans, and Elzie D. Flenard, III to discuss what makes a podcast trustworthy.  Watch this Round: https://youtu.be/75eyx7JcU7U You can subscribe to the episode mailing list to get new Rounds delivered to your inbox automatically. Sign up, if you'd like to appear on a future Round. Thanks and I can't wait to see you at the Roundtable!

We always want to know how to get more listeners but perhaps an even harder task is to get those who are already listening to send you feedback or interact with your podcast in any way. How do podcasters have more conversations with their listeners, how do they know who is listening? Join Ray Ortega, Dave Jackson, Scott Orr, Steph Paige, and Kennedy to discuss getting more engagement with your listeners.  Stories discussed on this Round Title: 38 percent of Americans listen to podcasts to improve their mood Main Takeaway: The value in podcasts is not just educational, what other benefits can we build in to the way we run our shows? Such as escaping their real world problems and improving their mood. What other types ‘f value’ can we give listeners? How about a sense of belonging and hope? URL: https://podnews.net/update/deezer-mood Title: GoodPods  Main Takeaway: I started using this app to listen to podcasts on and am loving how they are bringing a social media element to podcasting and fixing

New podcasts are entering the space at a blinding pace. There were over 300,000 new podcasts added to Apple Podcasts in just the last three months. Are most of these podcasts making it past episode 7? Is there just a bunch of podfaded shows filling up the directories?  Join, Ray, Dave, Lee Uehara, and Kimchi Chow to discuss the impact of so many new podcasts.  Watch this Round: https://youtu.be/jKTgtzBvKVI You can subscribe to the episode mailing list to get new Rounds delivered to your inbox automatically. Sign up, if you'd like to appear on a future Round. Thanks and I can't wait to see you at the Roundtable!

Join Ray, Dave, Danielle Desir, Derek Graziano, and Aseloka Smith to discuss podcast ownership and recent podcast news. You can subscribe to the episode mailing list to get new Rounds delivered to your inbox automatically. Sign up, if you'd like to appear on a future Round. Thanks and I can't wait to see you at the Roundtable!

The public facing image of podcasting needs to look more like the podcasters who make up the medium.  Join Ray, Dave, Mary Nichols (DJ Fusion), and Brian Smith to talk about diversity and equality in podcasting, and a million podcasts in Apple Podcasts. You can subscribe to the episode mailing list to get new Rounds delivered to your inbox automatically. Sign up, if you'd like to appear on a future Round. Thanks and I can't wait to see you at the Roundtable!

Will tweeting your podcast episodes bring in tons of new listeners?  Join Ray, Daniel, Dave, and Effie to talk about how twitter can and can't help you grow your podcast audience.  Watch this Round: https://www.youtube.com/watch?v=prfVcG7oEYM You can subscribe to the episode mailing list to get new Rounds delivered to your inbox automatically. Sign up, if you'd like to appear on a future Round. Thanks and I can't wait to see you at the Roundtable!

We talk about the top 5 networks getting the majority of ad deals.  Join Ray Ortega, Daniel J. Lewis, Dave Jackson, Sarb Johal, and Kayden Taylor to chat about podcast ads, how COVID is affecting podcast consumption, the importance of having an introduction at the beginning of your podcast and having your podcast on YouTube. Watch this Round: https://youtu.be/XgNKRWIGEnE You can subscribe to the episode mailing list to get new Rounds delivered to your inbox automatically. Sign up, if you'd like to appear on a future Round. Thanks and I can't wait to see you at the Roundtable!