Insert Content Here

Taking structured content to the next level requires careful planning — and respect for users.

The power of cross-functional teams, and the challenges of bootstrapping a conference

Building a company's practice means selling both colleagues and clients on the value of content strategy.

Audits, inventories, and the fabulous world of content planning

Jeff Eaton and Jared Ponchot discuss the parallels between design systems and content models, the challenges of responsive design, and the importance of content hierarchy for designers. Mentioned in this episode: * [Converge Southeast](http://convergese.com/) * [Artifact Conference](http://artifactconf.com/) * [DrupalCon Portland](http://portland2013.drupal.org/session/designing-purpose-design-process-deliverables-responsive-age)

Jeff Eaton and Daniel Jacobson discuss the history of NPR's COPE approach to content management, his work at Netflix, and the future of APIs for content-focused businesses. *(Now with extra bonus anecdote!)* Mentioned in this episode: - [Daniel Jacobson: 7 Ways to Improve Your API](http://www.danieljacobson.com/blog/231) - [NPR API Reference](http://www.npr.org/api) - [Create Once, Publish Everywhere](http://blog.programmableweb.com/2009/10/13/cope-create-once-publish-everywhere/) - [Netflix Tech Blog](http://techblog.netflix.com/)

Jeff Eaton, Marc Danziger, and Andrew Berry discuss NBC's Juno Project, a new take on the corporate knowledge base that combines sales and project management tools with long-term organizational history. Topics covered include workflow challenges, the importance of iterative prototyping when dealing with complex content, solving "findability" problems, and more.

Jeff Eaton and Karen McGrane discuss the rise of mobile; the challenges of transitioning to reusable content; and Karen's new book, Content Strategy for Mobile. Mentioned in this episode: Content Strategy for Mobile at A Book Apart Making the Most of Mobile from Web Content 2011 Uncle Sam Wants You to Optimize Your Content for Mobile

Jeff Eaton and Erin Kissane discuss the past and future of web standards, new experiments in web publishing, and the challenge of predicting the future. Mentioned in this episode: A List Apart Contents Magazine The Source Project Neuromancer

Jeff Eaton and Kristina Halvorson of Brain Traffic discuss content strategy trends, the art of stakeholder wrangling, and proper bourbon pairings for your content audit. Links mentioned in the show: Making The Most of Mobile The Confab Conference Bulleit Bourbon

We've got rhythm! We've got music! In the innaugural episode of Insert Content Here, Jeff Eaton and Jeff Robbins discuss the meaning of Content Strategy, reminisce about the dark days of Dreamweaver, and introduce a dazzling new jingle.